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Kalyn Baldwin
Professional Portfolio
www.linkedin.com/in/kalynbaldwin

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Career Experience
 Social Media Experience: 5 years
 created and maintained social networks for personal brands,
companies and organizations specializing in healthcare, higher
education and B2B organizations
 produced in-depth social media strategies, corporate blogs and blog
campaigns for small and large businesses
 launched Cash America and west cost affiliate, SuperPawn into
multiple social networks including Facebook, Twitter and YouTube
 prepared and created all social media strategy, strategic objectives,
contests, promotions and external content for all interactive efforts
for a public company
 educated coworkers and field management on the best practices of
utilizing social media through monthly classes, online courses and
frequent meetings

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Internal Work
Social Media Platforms

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Internal Work
Social Media Platforms

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Internal Work
Writing Samples
Please see full-length
examples attached

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Client Work
 GCG Clientele:
 Pharmaceutical companies, dermatology, sun-screen and skincare,
electronic transportation, microbrewery, local restaurants, etc.
 Type of Work:
 Corporate social media positioning and strategy including tactics, marketing campaigns and
monitoring
 Example Below: strategy development of a potential client social media campaign
 These six categories were tailored to individual clients based on their needs and business
goals
Fundamentals Online Identity Information Experience Advice sharing Sales
sharing sharing promotion
Lurking/Listening Blog Media relations Video diaries Health and beauty Facebook
Radian6 Facebook Fan Advertising Before/After tips notifications
Crisis Plan Page Newsletter signup photos Expert Vacation
MySpace Profile Find a doc Friend invite relationship/partne sweepstakes
Twitter account Philanthropic Share button rships Seasonal
YouTube channel Advocacy promotions
Vimeo account Smartphone
Flickr account calendar
Website promotion Smartphone app
Web team promotions
branding

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Client Work
Social Media Strategy

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Client Work
Social Media Strategy

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Client Work
Social Media Strategy

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Client Work
Facebook page customization

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Client Work
Facebook company page & advertising campaign

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Branded Social Media Presence

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Branded Social Media Presence

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Community Engagement Campaign

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Campaign Results
Category November December Total
Holiday Pawn Songs Tab
4,296 9,385
Visits 13,681
Submissions 25 57 82
Qualified Entries 13 41 54
Likes 394 550 944
holidaypawnsongs.com
668 424
Referral 1092

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Reputation Management Campaign

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Campaign Results
Category May June Total
SuperPawn SuperHeroes
1,337 5,065
Tab Visits 6,402
Submissions 7 3 10
Qualified Entries 6 3 9
Winners 0 3 3
Likes 208 374
582
People Talking About This 356 795
1,151

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Writing Sample
A Gem of Advice from K.D. Paine
I recently attended a seminar hosted by The Balcom Agency on behalf of the Fort Worth PRSA Chapter. This
was not your average event however, as K.D. Paine, the social media and public relations measurement guru
herself, was the keynote speaker. A true treat for a social media “techy” like myself, the experience was
wonderful, beneficial and quite insightful. I have studied K.D.’s work for almost a year now, and to hear her
measurement wisdom in real life was somewhat surreal.
As a community manager, completely immersing myself in the day-to-day of all that is the social media, is just
part of the job description. But to remove myself as the “seller” and to become the “potential buyer” takes a
bit more work when constructing strategies and tactics to better help clients communicate their
messages. These were the challenges I faced as I entered into the K.D. Paine seminar that day, and I have a
hunch, K.D. knew I wasn’t the only one in the room facing this dilemma.
K.D. shared her expertise in many topics of social media and measurement including new school metrics,
making goals in social media, types of social media conversations, how to create the perfect measurement
program and so much more. There was one topic in particular that truly stuck out amongst her other insightful
advice. It was about creating a better, stronger brand and about meeting the goals and expectations your
organization has put in place. K.D. advised everyone at the seminar to do something simple to improve their
business: think of a company similar to yours; one that you are impressed with and seems to hit the nail on
the head, every time. Now take that company and make it your benchmark. Then, the kicker: Take your
benchmark and become better than them.
It seems so simple. In our daily lives, we admire those who do what we want to do and do it well. In business,
we do the same. When we can put envy aside, become humble and begin to recognize this company as our
benchmark we can then do it better. Simple, understated, the best goal you’ll ever set. By setting a
benchmark, you are able to determine best practices, how customers perceive the brand and how to translate
it into your own company.
Needless to say, this gem of advice was not the only thing I learned from K.D. Paine that day. But I can
guarantee you it’s something I won’t forget.

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Writing Sample
Super News!
We have big news from our SuperPawn stores in Nevada and Arizona – today we launched our new
Facebook page, Twitter account and YouTube channel!
SuperPawn has been part of the Cash America family since 2004, operates 55 locations primarily in Nevada
and Arizona and is one of the premiere pawnshop chains in the western United States. We are very involved
in community service, and regularly support literacy programs, local schools and other charitable
organizations.
To celebrate our exciting social media launches, we are hosting a SuperPawn Challenge contest on Facebook
starting today.
Snap a photo of yourself with any one item in our SuperPawn stores and you could win it. Three grand prize
contest winners will win his or her wish list item, or a like item (up to $3,000 in value).
So how do you enter this contest? So glad you asked! It couldn’t be easier. A few simple steps are listed
below.
 Like the SuperPawn Facebook page.
 Visit any SuperPawn location.
 Choose one wish list item of your choice among the SuperPawn merchandise (up to $3,000 in value),
and have a customer service representative take a picture of you with the item.
 Upload your photo to our new Facebook page and tell SuperPawn fans why you should win.
 Ask your Facebook friends to go to the SuperPawn Facebook page and vote for your photo. The top
three entries with the most public votes will win his or her wish list item, or a like item!
 Don’t forget to read the Official Contest Rules on our Facebook page. There is no purchase necessary
to enter or win!
It’s that easy. Just picture yourself winning one of your favorite things, and in a few easy steps, it could be
yours.
Visit your local SuperPawn store soon – the contest ends on January 31. Good luck to everyone who enters.
Don’t forget to follow SuperPawn on Twitter and check out our YouTube channel, too!

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Writing Sample
SuperPawn Superheroes to the Rescue!
Do you know someone who is a “SuperHero” in their own right? Someone who gives back to the community
and volunteers his or her time to help organizations? SuperPawn wants to recognize these special people!
Starting today, we’re launching a Facebook contest for residents in Arizona and Nevada called the
SuperPawn SuperHeroes Contest. Nominees must be involved in community service and align with the
SuperPawn mission statement: “We proudly support local nonprofit organizations dedicated to lifting lives and
strengthening our community.”
The contest will run through July 1st, with three grand prize winners chosen. SuperPawn will ask the winning
contestants to choose a charity that supports our five areas of charitable giving, which include: the military,
families in need, financial literacy education, natural disaster relief and public safety initiatives. The charity
must also be in good standing as a 501(c)(3) with the IRS.
Each grand prize winner’s charity of choice will receive a $1,000 donation from SuperPawn. The winner will
present the check at a special SuperPawn luncheon that will include representatives from the nonprofit
organization and members of the SuperPawn leadership team. The SuperHeroes will also receive a
recognition plaque and a $250 Visa® gift card. Additionally, the person who nominated the winner will receive
a $100 Visa® gift card.
You can find out more information about the SuperPawn SuperHeroes contest by visiting the SuperPawn
Facebook page, or just click on the rules for more details.

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Thank You
This portfolio is also available on SlideShare:
http://www.slideshare.net/kalynbaldwin/social-media-portfolio
Kalyn Baldwin
kalynbaldwin@gmail.com
402.699.6020