US Timeshare Industry (Secondary Research) providing insights into the sector, market size, turnover, trends etc. It's collation of information and data available online.
Author: Kalyan Banga, Founder & Principal Analytics Consultant @Fusion Analytics World (http://fusionanalyticsworld.com).
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US Timeshare Industry Research - Fusion Analytics World
1. Kalyan Banga – Founder &
Principal Analytics Consultant
Timeshare Industry Research - US
2. Timeshare Industry Overview
The 2014 U.S. timeshare industry consisted of 1,555
timeshare resorts with approximately 198,490
timeshare units — an average of 128 units per resort.
Resorts sell each of these units to consumers in parts
called intervals: as of December 31, 2014 there were
approximately 8.7 million timeshare intervals owned
in the United States.
Figure ES.1 compares key timeshare industry metrics
for 2014 to those from 2013, showing that the U.S.
timeshare industry enjoyed solid growth in 2014. The
number of timeshare resorts increased from 1,540 in
2013 to 1,555 in 2014, the biggest increase since the
recession. Sales volume increased by more than 4%
from $7.6 billion in 2013 to $7.9 billion in 2014. This
increase is attributable to the 7% increase in the
number of intervals sold. There were approximately
397,120 intervals sold in 2014, while the average sales
price fell slightly to $20,020. Rental revenue grew by
approximately 4%, rising from $1.8 billion in 2013 to
more than $1.9 billion in 2014.
3. Industry Health
Figure 2.2 shows the changes in key metrics from 2013 to
2014. Total sales volume increased by more than $300
million from the previous year — a 4% increase. This year, the
increase in total sales volume was mainly attributable to the
7% increase in the number of intervals sold, as the average
sales price decreased by approximately 2%. Figure 2.3 shows the
distribution of sales
prices across
resorts. The most
common sales price
category, at 31%
of resorts, is “$25,000 –
$29,999.” Ho e er,
there are a
number of resorts with
intervals priced
anywhere from
less than $5,000 to
$30,000 or more.
4. Recent Performance Trends
Figure .1 displays tre ds for the i dustry’s fi e key perfor a e easures o er the past fi e years. Sales volume has increased by almost 25% since
2010 — an average of 6% annually. The average sales price stands slightly higher than where it was in 2010. While occupancy decreased over the
past two years, that trend reversed in 2014 and occupancy rates are about where they were five years ago. The average resort size is about where it
stood in 2010. Maintenance fees have increased by an average of 5% annually since 2010.
5. Economic Impact of the Timeshare Industry
According to the newly released Economic Impact of the Timeshare Industry on the U.S. Economy, 2016 Edition, in total, the U.S.
timeshare industry generated approximately $80 billion of economic output through industry operations, vacation expenditures and
capital expenditures.
Specifically ithi i dustry operatio s, resort operatio s’ dire t output totaled $13. illio a d i dire t a d i du ed output as
$18.2 billion—resulting in a total contribution to U.S. economic output of $31.9 billion. The output multiplier (a measure of the
relative size of total impact to the direct impact) is 2.33. In other words, each dollar of direct timeshare economic activity spurs $2.33
dollars of total U.S. economic output.
6. What Do Vacationers Think About Peer-to-Peer Vacation Services
Vacationers renting rooms or houses directly from homeowners using services like Airbnb, VRBO, and HomeAway has become a
popular trend. According to a recent omnibus survey conducted by Leger for the AIF, among more than 1,000 consumers, 4 out of 10
are aware of share-driven accommodation or peer-to-peer vacation/rental services.
When asked about what they liked about the services, saving money (65%); having a kitchen (59%), and being in control (57%) are the
top three benefits. What they liked the least are the fact that there was no housekeeping (47%), no concierge/front desk (23%), and
that it was not a part of a resort (17%).
7. Timeshare Owners Reach 9 Million in the U.S. – Nov 2014
According to a 2014 Timeshare Owner Omnibus Survey, 7.9 percent of all U.S. households are reported to be timeshare owners.
Based on the number of households in the U.S. estimated by the U.S. Census Bureau., this can be translated into over 9.1 million
timeshare owning households. The penetration rate also varies by income level. Timeshare products have the highest penetration
rate among households making more than $100,000 a year while only 3.0 percent of the U.S. households making less than $50,000
annually own a timeshare.
8. Timeshare Vacation Spending – Oct 2014
According to the newly released Economic Impact of the Timeshare Industry on the U.S. Economy, 2014 Edition, spending by
timeshare owners and guests during timeshare stays was estimated at $10.0 billion in 2013. $2.1 billion was spent on-site at resorts,
while $7.9 billion was spent off-site in the communities where the timeshare resorts are located. The total vacationer expenditure
was estimated based on average per-party expenditures from the 2014 Vacation Timeshare Owners Survey. The average per-party
expenditure is then multiplied by the estimated vacation travel parties, which is calculated by the number of intervals available
(number of units multiplied by fifty-one weeks) multiplied by the occupancy rate, and adjusted for the number of units occupied per
party, as reported in the SOI/EI and owners surveys. On average, each traveling party spent $1,967 per vacation.