Slide Deck for my recent full day workshop: Introduction to Social Media Marketing for Business

1. SOCIAL MEDIA
MARKETING FOR
BUSINESS
Presenter: Kalena Jordan of
9 April 2014 www.SearchEngineCollege.com
The material contained in this presentation is
copyright © to: Search Engine College

2. WHO THE HECK AM I?WHO THE HECK AM I?

3. WHO THE HECK ARE YOU?WHO THE HECK ARE YOU?

4. SOME HOUSEKEEPINGSOME HOUSEKEEPING
●
How the day is going to go
●
Ask questions
●
Break times
●
Copy of slides will be sent via email
●
Today's hashtag: #bestworkshopever

5. GROUP EXERCISEGROUP EXERCISE
Secret Social Media Challenge:
Write down on a piece of paper, one question
that you have about social media. Fold the
paper so it can't be read and pass it to the front.
More later...

6. WHAT ISWHAT IS
SOCIAL MEDIASOCIAL MEDIA
MARKETING?MARKETING?

7. DEFINITION OF SOCIALDEFINITION OF SOCIAL
MEDIA MARKETINGMEDIA MARKETING
A form of Internet marketing which seeks to
achieve branding and communication goals
through participation in various social media
networks, social bookmarking, blogs, online
communities and other social sharing services.

8. • Facebook *
• Twitter *
• YouTube *
• Linked In *
• Google+ *
• Pinterest
• Instagram
• StumbleUpon
• Digg
• MySpace
• Tumblr
• FourSquare
• Flickr
• Bebo
• Delicious
• Reddit
MOST POPULAR SOCIALMOST POPULAR SOCIAL
MEDIA CHANNELSMEDIA CHANNELS
*Today

9. SOCIAL MEDIASOCIAL MEDIA
VENN DIAGRAMVENN DIAGRAM

10. AUDIENCE QUESTIONAUDIENCE QUESTION
Q. Who can tell me the most
popular social media channel in
NZ?
A. YouTube

11. SOCIAL MEDIA IN AU/NZSOCIAL MEDIA IN AU/NZ

12. DOES MYDOES MY
BUSINESSBUSINESS
REALLY NEEDREALLY NEED
SOCIALSOCIAL
MEDIA?MEDIA?

13. HOWHOW
INFLUENTIALINFLUENTIAL
IS SOCIALIS SOCIAL
MEDIA?MEDIA?

14. SOCIALSOCIAL
MEDIAMEDIA
IMPACTIMPACT
The $136 billion
tweet.

15. SOCIAL MEDIA ISSOCIAL MEDIA IS
BIG BUSINESSBIG BUSINESS
●
Instagram = USD 1 billion.
●
Tumblr = USD 1.1 billion.
●
YouTube = USD 1.65 billion.
●
Pinterest est. worth = USD 2-3 billion.
●
Twitter est. worth = USD 10-15 billion.
●
Facebook est. worth = USD 50 billion.

16. THEY WILL TALK ABOUT YOUTHEY WILL TALK ABOUT YOU

17. THEY WILL FIND YOUTHEY WILL FIND YOU

18. BE EASY TO FIND & TALK TOBE EASY TO FIND & TALK TO

19. WHICH CHANNELSWHICH CHANNELS
SHOULD MYSHOULD MY
BUSINESS USE?BUSINESS USE?

20. SOCIAL MEDIASOCIAL MEDIA
EXPLAINED VIAEXPLAINED VIA
BEERBEER

22. WHERE DO IWHERE DO I
START?START?

23. SOCIAL MEDIA ACCOUNTSOCIAL MEDIA ACCOUNT
CREATIONCREATION
●
Secure your brand,
prevent squatting.
●
Use a site like
KnowEm.com to
register your brand
profiles on all social
networks.

24. BRAND SQUATTINGBRAND SQUATTING
Can only be challenged if :
●
Impersonation
●
Trademark violation
●
Copyright infringement

25. ●
Start SLOWLY. Start by following.
●
Get a feel for the different channels and where your
customers / audience like to hang out.
●
Don't assume you have to use ALL social media
channels.
I'VE GOT AN ACCOUNT, NOWI'VE GOT AN ACCOUNT, NOW
WHAT?WHAT?

26. AUDIENCE QUESTIONAUDIENCE QUESTION
Q. What does your business
currently use Social Media
Channels for?

27. SOCIAL MEDIA STRATEGYSOCIAL MEDIA STRATEGY
●
Brand awareness.
●
Reputation management.
●
Customer service / help desk support.
●
Product announcements / company news.
●
Research and development.

28. REPUTATION MANAGEMENTREPUTATION MANAGEMENT
●
"I've been on hold with Donglephone for 20 mins!
Not happy".
●
"I had a delicious meal at Dongleburger today".
●
"Rude assistant at Donglemart today. Avoid avoid
avoid".

30. SETTING EFFECTIVESETTING EFFECTIVE
SOCIAL MEDIA GOALSSOCIAL MEDIA GOALS
●
Your social media goals also need to be aligned
with your business goals and desired web site
outcomes.
●
You should create a Social Media Policy within
your organisation.

31. DESIRED WEB SITE OUTCOMESDESIRED WEB SITE OUTCOMES
1. Increased revenue.
2. Reduced costs.
3. Improved customer
satisfaction / loyalty.

32. CUSTOMER LIFE CYCLECUSTOMER LIFE CYCLE
1. Acquisition
2. Conversion
3. Retention

33. SAMPLE SOCIAL MEDIA GOALSSAMPLE SOCIAL MEDIA GOALS
●
Reach 500K fans / followers.
●
Reduce call centre volume by 50%.
●
Have a product promotion shared 300 x.
●
Tweet 10 times per week.
●
Increase social-assisted conversions by 30%

34. THE CUSTOMER JOURNEYTHE CUSTOMER JOURNEY
TO ONLINE PURCHASETO ONLINE PURCHASE
How do our different marketing channels affect
customer purchasing decisions?

35. SOCIAL REPORTS INSOCIAL REPORTS IN
GOOGLE ANALYTICSGOOGLE ANALYTICS

36. AUDIENCE PERSONASAUDIENCE PERSONAS

37. Here's a more
detailed persona for
a particular mobile
phone customer.
CUSTOMERCUSTOMER
PERSONASPERSONAS

38. AUDIENCE PERSONASAUDIENCE PERSONAS
●
Use your social media analytics to
isolate audience activity, site search
and content preferences.
●
Create visitor / channel personas
based on this data.
●
Tailor your social media content and
campaigns to suit each persona.

39. FINDING YOURFINDING YOUR
CORPORATE VOICE(S)CORPORATE VOICE(S)

40. THE SOCIAL MEDIATHE SOCIAL MEDIA
COMMAND CENTRECOMMAND CENTRE

41. THE SOCIAL MEDIATHE SOCIAL MEDIA
COMMAND CENTRECOMMAND CENTRE

42. CASE STUDY:CASE STUDY:
GATORADEGATORADE

43. CASE STUDY:CASE STUDY:
NABNAB

44. QUESTIONS?QUESTIONS?

45. LET'S TALK ABOUTLET'S TALK ABOUT

46. AUDIENCE QUESTIONAUDIENCE QUESTION
Q. How many of you have a
YouTube account for your
business?
Q. What year did YouTube launch?

47. ●
Launched 2005 by 3 PayPal staff.
●
Idea came from Janet Jackson's
SuperBowl wardrobe “malfunction”.
●
1 billion unique visitors per month.
●
1 in 2 Internet users visits YouTube.
●
100 hrs of video uploaded every minute
●
6 billion hours of video watched each
month.
YOUTUBE KEY FACTSYOUTUBE KEY FACTS

48. ●
Reserve YouTube channel / username
with a monitored email address.
●
Set goals for your channel.
●
Template YouTube channel.
●
Assign staff to use account regularly.
●
Monitor videos in your industry.
●
Flesh out your YouTube profile.
YOUTUBE FIRST STEPSYOUTUBE FIRST STEPS

49. DELL ON YOUTUBEDELL ON YOUTUBE

50. OFFICEMAX ON YOUTUBEOFFICEMAX ON YOUTUBE

51. CASE STUDIESCASE STUDIES

52. GOOD CRISIS MANAGEMENTGOOD CRISIS MANAGEMENT

53. YOUTUBE CASE STUDY:YOUTUBE CASE STUDY:
FEDEX FAILFEDEX FAIL

54. YOUTUBE CASE STUDY:YOUTUBE CASE STUDY:
FEDEX WINFEDEX WIN

55. CASE STUDY:CASE STUDY:
JCPENNEY APOLOGYJCPENNEY APOLOGY

56. BAD CRISIS MANAGEMENTBAD CRISIS MANAGEMENT

57. YOUTUBE CASE STUDY:YOUTUBE CASE STUDY:
DOMINO'S PIZZADOMINO'S PIZZA
●
Disgusting *Prank video* uploaded to
YouTube by franchise staff in N.C.
●
Company learned about video within 24
hours, but decided initially not to respond
via social media.
●
Within 2 days, the video dominated
Google searches for brand name.

58. YOUTUBE CASE STUDY:YOUTUBE CASE STUDY:
DOMINO'S PIZZADOMINO'S PIZZA

59. YOUTUBE CASE STUDY:YOUTUBE CASE STUDY:
UNITED AIRLINESUNITED AIRLINES
●
Unhappy customer Dave Carroll posted
a song called “United Breaks Guitars” on
YouTube.
●
Over 13 million views on YouTube &
extensive coverage on both mainstream
and social media.
●
United offered compensation too late.

60. YOUTUBE CASE STUDY:YOUTUBE CASE STUDY:
UNITED AIRLINESUNITED AIRLINES

61. MORNING TEA?MORNING TEA?

62. LET'S TALK ABOUTLET'S TALK ABOUT

63. AUDIENCE QUESTIONAUDIENCE QUESTION
Q. How many of you have a
Facebook page for your business?

64. • Launched in 2004 as a dating site.
• More than 500 million active users.
• Average user has 130 friends.
• 700 billion minutes per month.
• Average user connected to 80 community
pages/groups.
●
70% of Facebook users outside US.
●
150 million active users access Facebook
via mobile devices.
FACEBOOK KEY FACTSFACEBOOK KEY FACTS

65. FACEBOOK CASE STUDY:FACEBOOK CASE STUDY:
GRIFFINS NZGRIFFINS NZ

66. FACEBOOK CASE STUDY:FACEBOOK CASE STUDY:
MICHAEL KORSMICHAEL KORS

67. FACEBOOK CASE STUDY:FACEBOOK CASE STUDY:
DEALMANDEALMAN

68. FACEBOOK:FACEBOOK:
DESIGN FOR DUMBDESIGN FOR DUMB
●
Facebook “re-design” 2010
caused havoc.
●
People will type *Facebook
Login* into Google.
●
Remember that not everyone is
an early adopter of the Internet.
●
Design for the lowest common
denominator.

69. FACEBOOK ADS & OFFERSFACEBOOK ADS & OFFERS

70. FACEBOOKFACEBOOK
DEMOGRAPHICSDEMOGRAPHICS

71. FACEBOOK FIRST STEPSFACEBOOK FIRST STEPS
• Create a page for your business or
organisation via:
facebook.com/pages/create.php
• “How to” video tutorial at HubSpot.
• Flesh out your Facebook page with
information about your business.
• Once you have 25 or more *likes*, you
can create a custom vanity URL at
Facebook.com/brand EXAMPLE.

72. THE POWER OFTHE POWER OF
INFOGRAPHICSINFOGRAPHICS

73. LET'S TALK ABOUT...LET'S TALK ABOUT...

74. AUDIENCE QUESTIONAUDIENCE QUESTION
Q. How many of you have a Twitter
account for your business?

75. TWITTER KEY FACTSTWITTER KEY FACTS
• Twitter.com - free signup
• Founders are ex-Googlers Evan Williams and
Biz Stone.
• Launched March 2006.
• 500 million users as at May 2013.
• China has the most users - 35.5 million.
• Over 170 billion tweets have been sent.
• Largest user group is 15-25 year olds.
• Average user has 208 followers.

76. AUDIENCE QUESTIONAUDIENCE QUESTION
Q. Who can tell me the maximum
number of characters allowed in a
tweet?
A. 140

77. • Isn't Twitter just for celebrities and
breaking news?
• Are businesses REALLY using
Twitter and if so, how?
HOW DO BUSINESSESHOW DO BUSINESSES
USE TWITTER?USE TWITTER?

78. BUSINESSES ON TWITTERBUSINESSES ON TWITTER

79. • Air New Zealand @flyairnz
• Telecom NZ @telecomNZ
• Epic Beer @epicbeer
• Mr Vintage @mrvintage
• Ponoko @ponoko
• Hell Pizza @HellPizza666
• Te Papa @Te_Papa
• Google NZ
@googledownunder
• TV3 @tv3nz
• All Blacks @allblacksrugby
• NZ Rugby @NZRugby
• Vodafone @vodafonenz
• Orcon @orcon
• Tourism NZ
@PureNewZealand
• ASB Bank @ASBBank
• NZ Herald @nzherald
• Mcdonalds NZ @maccasNZ
EXAMPLE
NZ BRANDS ON TWITTERNZ BRANDS ON TWITTER

80. • Conversation is a powerful and
persuasive business tool.
• Twitter is where much of the
conversation is happening.
• Twitter allows you to engage directly
with customers and potential customers
in real time in front of an
impressionable public.
WHY TWITTER ISWHY TWITTER IS
GOOD FOR BUSINESSGOOD FOR BUSINESS

81. • So there are plenty of businesses on
Twitter & LOTs of Twitter users.
• But are they really interested in
connecting with businesses?
• How do end-users interact with brands
on Twitter? (Survey)
IS TWITTER REALLYIS TWITTER REALLY
USED BY CUSTOMERS?USED BY CUSTOMERS?

82. CUSTOMERS ON TWITTERCUSTOMERS ON TWITTER

83. TWITTER FIRST STEPSTWITTER FIRST STEPS
●
Reserve Twitter name ASAP.
●
Connect a/c with monitored email address.
●
Set goals for your Twitter channel (e.g. # of
followers, # of tweets/links posted).
●
Template Twitter page to match brand.
●
Flesh out your Twitter profile.
●
Assign staff to use account daily.
• Create keyword alerts and assign someone to
process and respond.

84. CUSTOMISE YOURCUSTOMISE YOUR
TWITTER PAGETWITTER PAGE

85. CUSTOMISE YOURCUSTOMISE YOUR
TWITTER PAGETWITTER PAGE

86. DEDICATED LANDING PAGEDEDICATED LANDING PAGE

87. TWITTER BUSINESSTWITTER BUSINESS
ETIQUETTEETIQUETTE
- Follow people, interact, offer incentives or guidance.
- Be polite and helpful.
- Take any heated conversations to DM.
- Refrain from sales speak and self promotion.
- Be human not corporate. Let personality shine
through.
- Don’t push brand, wait for people to pull it.
- Be careful using auto-tweet & follow tools.
- Tweet regularly! Don’t do this...

88. TWEET REGULARITY FAILTWEET REGULARITY FAIL

89. CASE STUDIESCASE STUDIES

90. TWITTER CASE STUDY:TWITTER CASE STUDY:
FAIRMONT HOTELSFAIRMONT HOTELS
●
Use campaign tagging for Twitter
account to distinguish Twitter traffic from
other sources.
●
Custom tags for all tweeted links, with
unique parameters for each.
●
Track which tweets send most traffic /
conversions.

91. TWITTER CASE STUDY:TWITTER CASE STUDY:
BRITISH PETROLEUMBRITISH PETROLEUM
●
2010: Largest offshore oil spill in US
history from Deepwater Horizon drilling
rig.
●
Frustrated by BP's social media
response, a fake BP Twitter account was
set up “BPGlobalPR”
●
Parody account attracted double
followers of real Twitter account.

92. PARODYPARODY
ACCOUNTACCOUNT

93. SAMPLESAMPLE
TWEETSTWEETS

94. TWITTER CASE STUDY:TWITTER CASE STUDY:
BRITISH PETROLEUMBRITISH PETROLEUM
Re-purposed their social media strategy to
handle crisis:
1.Hired bloggers to report on spill.
2.Used Facebook to update/interact with public.
3.Made daily tweets on clean-up progress.
4.Dedicated a YouTube channel to spill's impact on
wildlife & management of this.

95. • Auckland based Jayson Bryant of the Wine Vault used
Twitter @Jayson_Bryant.
• Small brand successfully leveraged social media.
• Jayson cross-promoted WineVaultTV, his daily video blog
with celebrity guests eg. John Campbell, Gary
Vaynerchuk
• Tweeted wine specials, competitions e.g. #findthewine.
• 20%-25% of sales attributed to Twitter & Facebook
• RESULT = Brand evangelism. Create a sense of fun
around your brand to win loyalty & RT’s.
CASE STUDY:CASE STUDY:
THE WINE VAULTTHE WINE VAULT

96. CASE STUDY:CASE STUDY:
THE WINE VAULTTHE WINE VAULT

97. TWITTER CASE STUDY:TWITTER CASE STUDY:
THE BURRITO FAILTHE BURRITO FAIL
●
Mexican restaurant chain Costa Vida
@CostaVida
●
Utah store sent a one-day-only offer for a free
sweet pork burrito to their 80 followers on
Twitter.
●
Offer required electronic coupon sent to cell
phone.
●
Followers tweeted/txted offer to THEIR
followers and so on.
●
What happened next?

98. CASE STUDY:CASE STUDY:
THE BURRITO FAILTHE BURRITO FAIL

99. TWITTER CASE STUDY:TWITTER CASE STUDY:
MCDONALDS NEW ZEALANDMCDONALDS NEW ZEALAND
●
First day on Twitter.
●
Spammed the #eqnz hashtag with an
insensitive tweet “Shakey town Chch, I think you
could do with some McDonalds #eqnz”
●
Twitter attacked!
●
Turned out to be one inexperienced
franchisee who didn't have permission from
Golden Arches HQ.
● Account re-staffed & tweeted apology.

100. TWITTER CASE STUDY:TWITTER CASE STUDY:
SEARCH ENGINE COLLEGESEARCH ENGINE COLLEGE
●
Use keyword alerts to track related terms
e.g. “learn SEO”.
●
Alerts sent weekly via email, reviewed
and potentials identified.
●
@ replies sent to tweeters regarding
their interest in learning SEO.

101. FINAL PIECE OF ADVICEFINAL PIECE OF ADVICE
FOR TWITTERFOR TWITTER

102. GROUP EXERCISEGROUP EXERCISE
Scenario: Angry customer rants on Twitter about
@TelecomNZ over rude behaviour of their staff at
Christmas Tree lights launch.
Suggested Response? Break into pairs and
brainstorm ideas. Response should include:
Tactic / Reason / Expected Result.

103. LUNCH?LUNCH?

104. LET'S TALK ABOUTLET'S TALK ABOUT

105. ●
Started life in founder Reid Hoffman's
living room in 2002.
●
World's largest social professional
network (Facebook wearing a tie).
●
More than 200 million members.
●
Represented in over 200 countries.
●
Used by ALL Fortune 500 companies
●
2 new members join LinkedIn every
second.
LINKED-IN KEY FACTSLINKED-IN KEY FACTS

106. AUDIENCE QUESTIONAUDIENCE QUESTION
Q. How many of you run a
LinkedIn account on behalf of a
business?
Q. How many of you have a
personal LinkedIn account?

107. ●
Free or premium (NZD 26 to NZD 900
per month, depending on level).
●
Premium pricing plans differ for biz
professionals, recruiters, job seekers and
sales executives.
●
Benefits of paid accounts include more
in-mails, details of who's viewed your
profile and access to profile data of
members who are not connections.
LINKED-IN KEY FACTSLINKED-IN KEY FACTS

108. ●
Create a profile summarizing your
professional expertise, career history and
accomplishments.
●
Invite contacts to connect with you.
●
Access career & biz opportunities.
●
Join or create groups that represent your
industry or interests.
●
Choose marketing options.
●
Network!
LINKED-IN FIRST STEPSLINKED-IN FIRST STEPS

109. To create a company page:
●
Must have personal account.
●
Must verify as official representative.
●
Must have *all-star* profile strength.
●
Must be current employee.
●
Must have company email address.
●
Domain must be unique to company.
● Take walkthrough tutorial EXAMPLE
LINKED-IN FIRST STEPSLINKED-IN FIRST STEPS

110. CASE STUDIESCASE STUDIES

111. LINKED-IN CASE STUDY:LINKED-IN CASE STUDY:
HUBSPOTHUBSPOT

112. LINKED-IN CASE STUDY:LINKED-IN CASE STUDY:
HEWLETT PACKARDHEWLETT PACKARD

113. LET'S TALK ABOUTLET'S TALK ABOUT

114. AUDIENCE QUESTIONAUDIENCE QUESTION
Q. How many of you have a
Google+ account for your
business?

115. • Launched June 2011
• Second largest social network in the
world.
• 500 million registered users.
• True reach is not known.
• Integrated into other Google services in
late 2011 (e.g. Gmail, Google Profiles).
GOOGLE+ KEY FACTSGOOGLE+ KEY FACTS

116. GOOGLE+ FIRST STEPSGOOGLE+ FIRST STEPS
• If you've got a Gmail account, you've
already got a Google+ account.
• Just need to flesh it out and template your
profile.
• Use the Google Help Files and resources
on the handout to learn more.
• EXAMPLE

117. GOOGLE+ ADVANTAGEGOOGLE+ ADVANTAGE

118. • Social Media marketing is not driven by
marketers but by engagers.
• Aim is to engage online communities for the
purpose of generating exposure, opportunities
and sales.
• Biggest advantage is generating exposure for a
business, followed by increased traffic and the
building of new business partnerships / sales.
INTEGRATING SOCIAL MEDIAINTEGRATING SOCIAL MEDIA
INTO MARKETING STRATEGYINTO MARKETING STRATEGY

119. SOCIALSOCIAL
MEDIA IS AMEDIA IS A
WALKIEWALKIE
TALKIE,TALKIE,
NOT ANNOT AN
INTERCOMINTERCOM

120. SOCIAL MEDIASOCIAL MEDIA
CAMPAIGN TRACKINGCAMPAIGN TRACKING
●
Use campaign tagging for all marketing
campaigns.
● Use Google URL builder to create tagged
URLs & use them in email, newsletter,
social media campaigns.
●
Use Analytics filters that segment tagged
campaigns (more later...)

121. SOCIAL MEDIA DASHBOARDSOCIAL MEDIA DASHBOARD
ExampleExample

122. QUESTIONS?QUESTIONS?

123. IN-HOUSE OR OUTSOURCED?IN-HOUSE OR OUTSOURCED?
• Many channels to control.
• May be more cost-effective to outsource.
• Existing staff may not have time or
experience to manage.
• Inexperienced staff can waste time
learning or make costly mistakes with
your brand e.g. McDonalds NZ

124. GROUP EXERCISEGROUP EXERCISE
Scenario: Local council introducing new bus
ticketing system funded via rates increase. Launch
via social media. Focus= ease of use.
Channels: Facebook / Twitter / YouTube
Timeframe: 2 weeks. Budget: $10K
Break into 3 groups and brainstorm ideas for 20
mins. We'll whiteboard results. Plan should
include: Cost / Delivery Method / Process /
Success Measurement

125. GROUP EXERCISE:GROUP EXERCISE: IDEASIDEAS
●
Twitter: Survey passengers to ask what they don't
like about current system. Survey after launch to ask
what they like about the new system.
●
Facebook: Ask passengers to post photos of
themselves using new system for chance at year's
free travel.
●
YouTube: “Wheels on the Bus” crowdsourced videos
or Flash Mobs.

126. AFTERNOON TEA?AFTERNOON TEA?

127. UNUSUALUNUSUAL
SOCIALSOCIAL
MEDIAMEDIA
CASECASE
STUDIESSTUDIES

128. BLENDTEC ON YOUTUBEBLENDTEC ON YOUTUBE

129. CROWDSOURCINGCROWDSOURCING
CASE STUDY:CASE STUDY:
FORD TV COMMERCIALFORD TV COMMERCIAL

130. YOUTUBE CASE STUDY:YOUTUBE CASE STUDY:
TIPP-EX CORRECTION FLUIDTIPP-EX CORRECTION FLUID

131. BLOGGING CASE STUDY:BLOGGING CASE STUDY:
WALMARTWALMART
●
*Walmarting Across America* blog.
●
Exposed: bloggers & RV hired by PR
agency.
●
Fake blogs / ghost
blogs = lost trust.

132. YOUTUBE CASE STUDY:YOUTUBE CASE STUDY:
BRITISH METRO POLICEBRITISH METRO POLICE

133. FINAL GROUP EXERCISEFINAL GROUP EXERCISE
Secret Social Media Challenge:
Time to see how much you've learned today!
Everyone who successfully answers a question
gets a chocolate and the satisfaction that the
day wasn't a total waste of company time.

134. SOCIAL MEDIA RESOURCESSOCIAL MEDIA RESOURCES

KnowEm Social Profile
Registration

Social Triggers

Google+ Biz Page

Facebook Biz Page

LinkedIn Biz Page

Google Alerts

Social Fresh

Social Media Today

Social Media in NZ
Government

Raven Tools

Hubspot Blog

Tweet Beep

135. LIVELIVE
CAMPAIGNCAMPAIGN
ANALYSISANALYSIS

136. THANK YOU!THANK YOU!
Follow me:
Twitter: @kalena
@secollege
Blog: www.ask-kalena.com
Facebook.com/searchenginecollege