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Top 20 Advertisers in Television Y2012
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1.
Рекламодатели в Телевизия
2012 г. Медиа Агенция Аргент Януари 2013 1
2.
Топ 20 телевизионни
рекламодатели – брутни бюджети Медиа Агенция АРГЕНТ Януари - Декември 2012 г. 2 Източник: GARB
3.
Топ 20 телевизионни
рекламодатели – брутни бюджети Медиа Агенция АРГЕНТ Януари - Декември 2012 г. Промяна в Брутен бюджет Дял от общия Ръст Позиция Компания Категория класацията спрямо обем 2012 спрямо 2011 2011 2012 2011 1 PROCTER & GAMBLE БОПС 36 059 062 34 816 893 4% 4% 0 2 КРАФТ ФУУДС Храни 30 942 196 21 924 081 4% 41% +3 3 GLOBUL Телекомуникации 27 929 761 23 113 075 3% 21% +1 4 NESTLE БОПС, Храни 27 724 623 30 304 000 3% -9% -2 5 L'OREAL Коземтика 25 204 175 24 493 977 3% 3% -2 6 ФИКОСОТА СИНТЕЗ Битова химия, лична хигиена 23 566 646 14 744 334 3% 60% +3 7 МОБИЛТЕЛ Телекомуникации 22 104 266 20 242 151 3% 9% -1 8 RECKITT BENCKISER БОПС 21 565 285 13 458 726 3% 60% +3 9 HENKEL Битова химия, лична хигиена 20 858 385 19 064 515 3% 9% -2 10 VIVACOM Телекомуникации 17 599 659 16 800 517 2% 5% -2 11 BEIERSDORF Лична хигиена 14 916 637 12 394 239 2% 20% +2 12 BELLA BULGARIA Храни 14 147 120 7 906 015 2% 79% +6 13 CHIPITA Храни 13 053 158 6 795 231 2% 92% +9 14 ЗАГОРКА Бира 12 451 451 8 420 734 2% 48% +2 15 COCA-COLA Напитки 12 335 808 13 854 474 2% -11% -5 16 UNILEVER БОПС 12 319 714 7 886 565 2% 56% +3 17 WALMARK Хранителни добавки 11 196 353 7 149 925 1% 57% +3 18 GLAXO SMITH KLINE Здраве, фармацевтика 10 430 549 9 045 604 1% 15% -4 19 FERRERO Храни 10 156 841 3 670 338 1% 177% +27 20 GERMANOS Телекомуникации 9 745 759 7 923 712 1% 23% -3 Общо Топ 20 Рекламодатели 374 307 448 304 009 108 47% 23% Общ рекламен пазар 801 395 768 702 771 513 14% *Б ОПС - бъ рзооборот н и пот ребит ел ски ст оки 3 Източник: GARB
4.
Категории продукти и
услуги – брутни бюджети Медиа Агенция АРГЕНТ Януари - Декември 2012 г. Ръст за 2012 Промяна в Позиция Категория 2012 2011 спрямо 2011 класацията с/о 2011 1 ХРАНИТЕЛНИ СТОКИ 145 899 838 106 572 511 37% +1 2 КОЗМЕТИКА 117 623 604 107 308 894 10% -1 3 ФАРМАЦЕВТИКА 102 938 357 88 938 244 16% 0 4 ТЕЛЕКОМУНИКАЦИИ 92 682 811 88 239 283 5% 0 5 НАПИТКИ 92 122 581 78 306 958 18% 0 6 МАГАЗИННА МРЕЖА 55 880 490 43 417 708 29% +1 7 БИТОВА ХИМИЯ 52 176 730 46 729 434 12% -1 8 ФИНАНСОВИ УСЛУГИ 47 247 898 42 287 507 12% 0 9 АВТОМОБИЛИЗЪМ 24 870 171 25 300 782 -2% 0 10 ХОБИТА. МОДА. СПОРТ 20 160 399 19 329 770 4% 0 11 ТУРИЗЪМ 9 553 346 9 693 778 -1% +1 12 РАЗНИ 9 489 679 8 911 220 6% +1 13 АУДИОВИЗИЯ. МУЗИКАЛНИ ИНСТРУМЕНТИ. ФОТО 9 189 232 8 025 331 15% +1 14 ИЗДЕЛИЯ ЗА ДОМАКИНСТВОТО 6 256 620 11 705 487 -47% -3 15 ИЗДАТЕЛСКА ДЕЙНОСТ 5 750 026 5 463 816 5% 0 16 НЕДВИЖИМОСТИ. СТРОИТЕЛСТВО, РЕМОНТИ 4 092 614 3 318 442 23% +1 17 ЗАСТРАХОВКИ 2 569 377 4 359 393 -41% -1 18 СРЕДСТВА ЗА ПРОИЗВОДСТВО 1 384 144 1 729 847 -20% +1 19 ОФИС ОБОРУДВАНЕ, ОБЗАВЕЖДАНЕ И КАНЦЕЛАРИЯ 1 225 857 2 186 815 -44% -1 20 ТРАНСПОРТ 281 994 945 095 -70% 0 21 ТЕЛЕШОП, ТВ СПРАВОЧНИК И ТВ СЪСТЕЗАНИЯ 0 1 200 -100% 0 Общ рекламен пазар 801 395 768 702 771 513 14% Забележка: Всички посочени бюджети са брутни, според официалните тарифи на медиите; не се отчитат отстъпки, комисионни за агенции и други посредници, както и бартерни сделки 4 Източник: GARB
5.
Топ 20 телевизионни
рекламодатели – TRPs и TRPs 30 Медиа Агенция АРГЕНТ Януари - Декември 2012 г. 5 Източник: GARB; Целева група: всички 4+
6.
Топ 20 телевизионни
рекламодатели – TRPs и TRPs 30 Медиа Агенция АРГЕНТ Януари - Декември 2012 г. Позиция Компания TRPs TRPs 30 1 PROCTER & GAMBLE 93 412 81 441 2 КРАФТ ФУУДС 84 068 74 661 3 NESTLE 74 329 68 366 4 GLOBUL 62 595 67 138 5 L'OREAL 58 381 56 226 6 HENKEL 54 878 49 532 7 МОБИЛТЕЛ 52 123 49 259 8 ФИКОСОТА СИНТЕЗ 53 263 46 792 9 RECKITT BENCKISER 48 267 45 758 10 VIVACOM 40 941 40 700 11 BEIERSDORF 41 237 34 971 12 BELLA BULGARIA 35 646 31 769 13 CHIPITA 36 201 31 749 14 UNILEVER 35 117 30 336 15 WALMARK 28 650 26 608 16 ЗАГОРКА 26 230 25 653 17 GLAXO SMITH KLINE 27 328 25 370 18 COCA-COLA 28 211 25 265 19 FERRERO 28 277 24 940 20 GERMANOS 23 109 23 688 Общо Топ 20 рекламодатели 2012 932 263 860 220 6 Източник: GARB; Целева група: всички 4+
7.
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