1. Information Architecture
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2. Audience
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3. Purpose
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4. Different buildings
Different purposes
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5. Wednesday, February 6, 13

6. Wednesday, February 6, 13

7. Wednesday, February 6, 13

8. the same is true for
web sites
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9. logical structures
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10. structural design of
shared information
environments
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11. Information architecture is...
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12. • Information
• Structuring, organizing, labeling
• Finding and managing
• Art and science
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13. “web sites... are not
lifeless, static constructs.”
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14. “Rather, there is a
dynamic, organic nature to
both the information
systems and the broader
environments in which
they exist.”
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15. Information ecology
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16. Organic
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17. Streaming information
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18. Organization
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19. Wednesday, February 6, 13

20. “We’re talking messiness
and mistakes, trial and
error, survival of the
fittest.”
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21. What isn’t
Info. Architecture?
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22. Graphic design
Software development
Usability engineering
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23. 3
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24. 1. Context
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25. Context
• business goals
• funding
• politics
• culture
• technology resources
• constraints
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26. 2. Content
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27. (The Stuff)
• documents
• applications
• services
• schema
• metadata
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28. Content
• document / data types
• content objects
• volume
• existing structure
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29. 3. Users
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30. Users
• audience
• tasks
• needs
• information seeking behavior
• experience
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31. Wednesday, February 6, 13

32. User Needs
User Behaviors
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33. Avoid being too simple.
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34. Wednesday, February 6, 13

35. Specific info through
targeted keyword
search?
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36. Multiple options?
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37. Browsing?
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38. Exhaustive research?
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39. Finding it again?
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40. Let’s apply this.
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41. Visualizing Architecture
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42. Content Mapping
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43. Wednesday, February 6, 13

44. Wednesday, February 6, 13