An introduction to social networking on the web, as such generic but tailored for the audience at TFiF (Tekniska Föreningen i Finland) 29.4.2009 and using myself as an example

1. Social Networking
Tekniska Föreningen i Finland 29.4.2009:
„Facebook, LinkedIn, Xing, Twitter eller tfif.fi?“

2. Boring Basics
• Twitter during the presentation on #tfif
sitter på #tfif och lyssnar på @kajarno om nät
• Twitter after the presentation on #tfif
träffade @SverreSlotte och @Pfors på #tfif
• Download the preso from slideshare.net/kajarno
• Read the corresponding blog entry on
http://kaj.arno.fi/tfif
• Don‘t be overwhelmed
• Success: Less email, more scalable
communications (first read, then write)

4. Topics
• Do I need a
network?
• ... on the web?
• ... In Real Life?
• Why?
• For its own sake, or
„for profit“?
• Dangers? Benefits?
• Guinea Pig = Kaj

5. Sample
networks
• University alumni
• Current job
• Former jobs
• School
• Army
• Hobbies
• Neighbours
• Co-customers
• Co-users

6. Sample
networking
tools
• Facebook
• LinkedIn
• Twitter
• Blog
• Phone
• Party
• Seminar

7. Why
network?
• Solve problems
• Be social
• Help others
• Get help
• For fun
• For profit

8. My network
• LinkedIn: 493
• Facebook: 365
• Twitter: 87 / 155
• Blogs: en en de se
it sp ru tr ja ee lt lv
• kaj.arno.fi
• Google: 73400

9. Twelve recommended networks

30. And, the
purpose?
• Spokesperson @Sun
• Attract attention for
MySQL
• Share news
• Scalable interaction
• Offload email

31. „Technical“
tricks
• Twitter from SMS
• FB status from
Twitter
• Blogs to Google
Reader
• Blogs to FB, LI
• Use same pic
everywhere
• Reuse existing texts
• Host pics on Picasa

32. Involve the
family
• Children are digital
natives
• They (may) have
their own networks
• Text? Photo? Video?

41. Bragging OK?
• Yes and no
• Yes: Presenting
favourable facts,
avoiding drunk pics
• No: „Real“ bragging
• The line is fine

42. Multiple
identities?
• Multiple languages: OK
• Job self and private
self: Also OK
• Don‘t be too private
• Be very careful with
stuff others perceive as
negative
• Don‘t portray others
in a negative way

43. Strengths
(of social networking)
• More social interaction
• Sense of belonging
• Bridge distances
• Good advice
• Avoid mistakes
• Save time

44. Weaknesses
(of social networking)
• Time consuming
• Learning
• Keeping order (pics,
passwords)
• Get carried away

45. Opportunities
(in social networking)
• Find new customers
(or suppliers)
• Find a new job (or new
employees)
• Find investors (or
investment opp‘ts)
• Improve social life In
Real Life

46. Threats
(in social networking)
• Somebody else writes
negatively about you
• You don‘t defend
yourself
• Drunk pics, sexism,
racism, bad jokes
• Stealing PWs
• Writing stuff you
regret (where you
can‘t delete it)

47. Start writing!
• Start small (not with
„a marathon“)
• Start with comments!
• Post „articles“ in
Facebook, LinkedIn
• Pay for a good pic!
• Start a blog
• Continue to comment
what others do
• Consider Twitter

48. Good topics
• Event invitations
• Thank you notes
• Recommendations of
suppliers
• Book reviews
• Restaurant reviews
• Event reports
• Travel reports

49. What should
you avoid?
• Being negative
• Being arrogant
• Drunk pics, text
• Sex, racism
• Non-constructive
criticism
• „I‘m offline“ = steal
now!

50. Reuse
• Columns for
publications
• Presentations
• Proposals
• Reports
• Blog entries
• Emails to friends
• LinkedIn, Facebook

51. My todo list
• Comment often
• Write more often, in
several languages
• Spam filter akismet
• del.icio.us order
• Aggregate twitter feed
• Customers philosophy
• Photo IT Mac video
• Travel mountains run

52. Pre-net book
• Golden rules
• Plenty of insight
• In no way dependent
on Social Web
• In every way applicable
on Social Web

53. Do I still
have your
attention?

54. Do ask
questions!
• kaj@arno.fi
• http://kaj.arno.fi
/twitter /linkedin /facebook /picasa
• @kajarno on Twitter
• Comment on blogs