2. About Analytics Ninja
Founded 2010
Web Analytics = <3
@analyticsninja
Online Marketing Philosophy –
Web Analytics is the keystone
of any successful online marketing

3. SEO Tip #1
Use Google Analytics as a 404 tracker

4. 404 Tracker
_gaq.push(['_trackEvent', '404s',
document.location.pathname+document.location.search,
document.referrer,,true]);

5. SEO Tip #2
Use Google Analytics as a rankings tracker
http://yoast.com/track-seo-rankings-
google-analytics/

6. Rankings Tracker

7. Rankings Tracker

8. Why are some (not set)?

9. Why are some (not set)?

10. Great Custom Report

11. Drill Down in Each Keyword

12. Visualize Organic Traffic Trends

13. Visualize Organic Traffic Trends

14. Visualize Organic Traffic Trends

15. Visualize Organic Traffic Trends

16. Ranking Trends Analysis

17. Normal Date Range Comparison

18. Find the problem keywords…
Hmm…. It’s hard to
tell which keywords
are the culprits.

19. Reverse Date Range Comparison