Social Media in Education

SOCIAL MEDIA IN
EDUCATION

HELP OR HINDRANCE?

© copyright Kathryn Gorges, 2012. All rights reserved.

AGENDA
Landscape
Uses of Social
Media
Examples
Considerations
Outlook


LANDSCAPE
Students
Parents
Educators
Schools
Alumni


USES OF SOCIAL
MEDIA
Learning
engagement
School spirit
Informative
Community
Collaboration
Preparation for
future work
environment


SOCIAL MEDIA IN UNIVERSITIES SUMMARY

Facebook is 1st, Twitter is 2nd; Engagement in a variety of communities


SUCCESSES AND CHALLENGES
Engagement increases — Commitment is required


EXAMPLES
MVCS
Kern County
Minnesota
Classroom
Sports


FACEBOOK PAGE
Entire Community — all at once


PUBLIC SCHOOLS ON SOCIAL MEDIA
Kern County Approved School District using Social Media for greater reach


USING TWITTER IN THE CLASSROOM
Roosevelt High School, Minnesota: Increasing engagement with learning


Pattie Ekman, a
"But then one teacher of freshman
day, a student English at Mayo, has
said, 'Gosh, Ms. gone entirely
Sassenberg, it paperless in her
would be really classroom by turning
cool if you could to Google Docs for all
of her students'
start tweeting out
writing and revision
our homework work. She says
assignments," bringing social media
she says. "So I into her classroom
said, 'What the also has helped
heck? Let's give prepare students for
it a try." careers in the real
world.

OUTSIDE THE CLASSROOM
Tweeting lessons, Facebook sharing of information and discussion, Google docs


EDMODO.COM
Facebook for classrooms


FLIPPING THE CLASSROOM
Lectures on video — engagement in the classroom


TWITTER FOR TEAM SPORTS
Farmingdale High School – public school in New York


SPORTS TEAM
COMMUNICATIONS
One message posted on the head coach’s
Facebook account, or the captain’s, to a move or
cancelling of practice, is quicker than making a
dozen phone calls or several text messages.

“It makes it so easy to communicate to the entire
group as opposed to relying on the old phone
‘chain,’ Hand boys’ basketball coach Frank Rossi
said. “I’ve seen coaches post schedules, changes
in schedules, inspirational/motivational quotes,
stats and other things.”


TWITTER FOR STEM
ENGAGEMENT
“As someone who was not
involved in the project, I was able
to follow the progress of the boat
building on Twitter when students
used hashtags. It was evident from
reading the tweets that the use of
hashtags and Twitter had
generated much more excitement
for the event.

There is no better way to generate
excitement for science and math--
subjects that can be seen as
boring--than by fostering
competition through social media.”


PARENT AND STUDENT
ENGAGEMENT
"It is nice for parents to be able to participate in
their students' educations, especially in high
school," Wisehart said. "Once the students get
older, parents aren't allowed as many
opportunities as they were when their kids were
in elementary school.”
She also films herself when she is going to be
absent so the substitute can show the YouTube
video to her classes. "This is a great way for
students not to miss my instruction, even when
I'm not in the room.”
Finally, Wisehart has found that cellphones and
texting are a great way to get students involved
in class discussions. A special website allows
students to text in and converse using an
interactive whiteboard called a Smart Board.
Read more from this Tulsa World article at http://
www.tulsaworld.com/news/article.aspx?
subjectid=19&articleid=20120122_19_A1_CUTLIN351122


CONSIDERATIONS
Policies
Common Sense
Safety
Lagging the Trend
Competition for
Attention


IS SOCIAL MEDIA RIGHT
FOR YOUR SCHOOL?
1.  Does the use of these tools create an
expectation that teachers will be “on call” for
their students 24/7?
2.  Does the use of these tools require campus
principals to monitor all communications?
3.  Will the use of these sites result in a higher
student performance?
4.  Which site will your district use?


HOW DO I START?
Guidelines and approvals
Choose a site: Facebook,
Twitter, YouTube, Google+,
Edmodo
Create a page or profile
Let your target group know
Develop a posting strategy –
dependent on your objective
•  Public visibility
•  Classroom engagement
•  School spirit
•  Announcements
•  Alumni engagement
•  Parent updates


OUTLOOK
Email
Mobile
Gamification
Data Collection


RESOURCE LINKS
NetSmartz http://www.netsmartz.org/Parents
Edmodo http://www.edmodo.com
Facebook’s Family Safety Center https://www.facebook.com/safety
Facebook For School Counselors
https://fbcdn-dragon-a.akamaihd.net/cfs-ak-
snc6/85001/719/391223254278528-/Facebook%20For%20School
%20Counselors%20.pdf
Social Media Guidelines
http://www.edutopia.org/how-to-create-social-media-guidelines-school
Social Media Strategy
kathryn@thesocialmarketingdiva.com
www.facebook.com/SocialMarketingDiva


Social Media in Education

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