The document discusses how to create and establish a personal brand on social media. It recommends identifying your talents, strengths, values and the experience you want others to have of you in order to develop a consistent brand persona. The document then provides tips on choosing appropriate social media platforms to establish visibility and share content that conveys your value to interested connections and communities. It stresses the importance of staying focused on your authentic self and contributing valuable content regularly through blogging, photos and video.

1. Make a Name for Yourself Branding and Social Marketing

2. Agenda What is a brand? How do you create one? What does it look like? What do I need to do? 5/13/10 Kathryn Gorges Make a Name for Yourself 2

3. Social Media—Here I come! Facebook wall entry: 1-2 sentences Twitter: 140 characters Blog: 4-5 paragraphs YouTube: 1-3 minutes Make a Name for Yourself 3 5/13/10 Kathryn Gorges What will you write when you face the proverbial blank page?

5. Are you what you think you are?OR Are you how OTHERS experience you?

6. What is a brand? Shorthand for identification Make a Name for Yourself 5 5/13/10 Kathryn Gorges

8. Hear

9. Touch

10. Taste

12. What value do you think you give?

13. What experience do you think people have of you?

14. What experience do you want them to have?How do YOU want to be remembered?

15. Know Your Impact Friends Coworkers Family Acquaintances Strangers 5/13/10 Kathryn Gorges Make a Name for Yourself 8 Strengths, weaknesses, count on, summary words

16. 5/13/10 Kathryn Gorges Make a Name for Yourself 9 Inspiration Wants Talents Needs

18. Experience of your value

19. Credibility for your universal selling proposition or value proposition5/13/10 Kathryn Gorges

20. Social Media Branding Cohesive and reflective of your value Image: personable, professional Platform: where is your community? Role: Resource? Inspirer? Coach? Teacher? Critic? Connector? Content: Carries your value 5/13/10 Kathryn Gorges Make a Name for Yourself 11

21. 5/13/10 Kathryn Gorges Make a Name for Yourself 12

22. 5/13/10 Kathryn Gorges Make a Name for Yourself 13

23. Photo Blog 14 Make a Name for Yourself 5/13/10 Kathryn Gorges

24. Personal Brand Blog 15 Make a Name for Yourself 5/13/10 Kathryn Gorges

25. Main Web Presence Blog 16 Make a Name for Yourself 5/13/10 Kathryn Gorges

26. WordpressContentMgmtRecipeFreeOpenMany add-in featuresLots of layouts — easily customizedWebsite platform 17 Make a Name for Yourself 5/13/10 Kathryn Gorges

27. Your Social Media Strategic Plan Identify your brand and persona Develop a cohesive look and tone for your brand persona Choose social media platforms based on your desired connections Take on a role: Resource? Inspirer? Coach? Teacher? Critic? Connector? Create content that carries your value—and supports your brand 5/13/10 Kathryn Gorges Make a Name for Yourself 18

28. Stay Focused on WHO YOU ARE 5/13/10 Kathryn Gorges Make a Name for Yourself 19

29. Social Networking InterestPersonal vs PublicMediumChoose based on your business type ©Brian Solis 20 Make a Name for Yourself 5/13/10 Kathryn Gorges

30. Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 21 Make a Name for Yourself 5/13/10 Kathryn Gorges

31. Keys to Success Consistent Present Persistent Contribution Participant Integrity 5/13/10 Kathryn Gorges Make a Name for Yourself 22