SlideShare uma empresa Scribd logo

S211 conference pr presentation jg master

•Transferir como PPT, PDF•
•
Hiep Luong
Hiep Luong
1 de 53
JO GREEN ,[object Object]
PR S2/11 PR Toolkit
PR TOOLS – ON THE SPEEDO HUB ,[object Object],[object Object],[object Object]
TIMINGS December 2010 General May 2011 Ideally Distribute trade/trends press releases Distribute 3 months before available at retail Distribute consumer press releases Build exposure over the season..... OR
TIMINGS
MEDIA TARGETS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGIC APPROACH
COMPETITIVE COLLECTION KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRAINING KIT KEY MESSAGES - NEW PRODUCT PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWIM FITNESS COLLECTION KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GET FIT KIT KEY MESSAGES – NEW PRODUCT PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRAINING AIDS KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object]
AQUA ACTIVE COLLECTION KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
XPRESS DRY WATERSHORTS COLLECTION KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPEEDO SCULPTURE STREAMLINE KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Market Activity – implementation ideas
ALL COLLECTIONS ,[object Object],[object Object]
COMPETITIVE - ACTIVATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRAINING KIT - ACTIVATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
GET FIT KIT / SWIM FITNESS / AQUA ACTIVE / TRAINING AIDS - ACTIVATION ,[object Object],[object Object],[object Object],[object Object]
AQUA ACTIVE - ACTIVATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
XPRESS DRY WATERSHORTS - ACTIVATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPEEDO SCULPTURE - ACTIVATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LEARN TO SWIM - ACTIVATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
SUMMARY ,[object Object],[object Object],[object Object]
PR Best Practice Case Studies
BEST PRACTICE PR CASE STUDIES ,[object Object],[object Object]
VOGUE FRANCE ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
SUMMARY ,[object Object],[object Object],[object Object],[object Object]
BEST PRACTICE CASE STUDY ,[object Object],[object Object],[object Object]
OBJECTIVES ,[object Object],[object Object],[object Object],[object Object]
STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]
CENTRALLY DELIVERED TOOLS ,[object Object],[object Object],[object Object]
FROM SOMEWHERE WITH SPEEDO AT LFW FILM HERE
 
COVERAGE HIGHLIGHTS ,[object Object],[object Object],[object Object]
BUZZ ,[object Object],[object Object]
BUZZ ,[object Object],[object Object]
SUMMARY ,[object Object],[object Object],[object Object],[object Object]
Speedo LZR Racer Student Project
SPEEDO LZR RACER STUDENT PROJECT ,[object Object],[object Object],[object Object]
PHOTO SHOOT
PHOTO SHOOT
TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA TARGETS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING ,[object Object],[object Object],[object Object]
FROM SOMEWHERE WITH SPEEDO

Recomendados

Ask a PR girl media kit
Ask a PR girl media kitAsk a PR girl media kit
Ask a PR girl media kitCassie Boorn
 
Connections: The New Impressions
Connections: The New ImpressionsConnections: The New Impressions
Connections: The New ImpressionsDeep Focus
 
Word press 3.1 feature tour
Word press 3.1 feature tourWord press 3.1 feature tour
Word press 3.1 feature tourEast Bay WordPress Meetup
 
Git Version Control for the Complete N00b by Adam LaBarge
Git Version Control for the Complete N00b by Adam LaBargeGit Version Control for the Complete N00b by Adam LaBarge
Git Version Control for the Complete N00b by Adam LaBargeEast Bay WordPress Meetup
 
Making WordPress Easier to Use
Making WordPress Easier to UseMaking WordPress Easier to Use
Making WordPress Easier to UseEast Bay WordPress Meetup
 
Fu intl actions_201213
Fu intl actions_201213Fu intl actions_201213
Fu intl actions_201213FERMENTO URBANO - Freestyle Sports Consulting
 
Max life apparel slide deck k
Max life apparel slide deck kMax life apparel slide deck k
Max life apparel slide deck kMaxwell Mayes
 
The Latest In Betterment Technology 2017
The Latest In Betterment Technology 2017The Latest In Betterment Technology 2017
The Latest In Betterment Technology 2017Bryan K. O'Rourke
 

Recomendados

Ask a PR girl media kit
Ask a PR girl media kitAsk a PR girl media kit
Ask a PR girl media kitCassie Boorn
 
Connections: The New Impressions
Connections: The New ImpressionsConnections: The New Impressions
Connections: The New ImpressionsDeep Focus
 
Word press 3.1 feature tour
Word press 3.1 feature tourWord press 3.1 feature tour
Word press 3.1 feature tourEast Bay WordPress Meetup
 
Git Version Control for the Complete N00b by Adam LaBarge
Git Version Control for the Complete N00b by Adam LaBargeGit Version Control for the Complete N00b by Adam LaBarge
Git Version Control for the Complete N00b by Adam LaBargeEast Bay WordPress Meetup
 
Making WordPress Easier to Use
Making WordPress Easier to UseMaking WordPress Easier to Use
Making WordPress Easier to UseEast Bay WordPress Meetup
 
Fu intl actions_201213
Fu intl actions_201213Fu intl actions_201213
Fu intl actions_201213FERMENTO URBANO - Freestyle Sports Consulting
 
Max life apparel slide deck k
Max life apparel slide deck kMax life apparel slide deck k
Max life apparel slide deck kMaxwell Mayes
 
The Latest In Betterment Technology 2017
The Latest In Betterment Technology 2017The Latest In Betterment Technology 2017
The Latest In Betterment Technology 2017Bryan K. O'Rourke
 
JArmstrong_Portfolio_Overview2
JArmstrong_Portfolio_Overview2JArmstrong_Portfolio_Overview2
JArmstrong_Portfolio_Overview2Jonathan Armstrong
 
2016USDigitalCatalog
2016USDigitalCatalog2016USDigitalCatalog
2016USDigitalCatalogChristopher Eyre
 
Humansport Overview Brazil 2009
Humansport Overview Brazil 2009Humansport Overview Brazil 2009
Humansport Overview Brazil 2009Tom Dievart
 
Final Presentation for Speedo HQ
Final Presentation for Speedo HQFinal Presentation for Speedo HQ
Final Presentation for Speedo HQCharlie Stone
 
ESP_Brochure_nocost
ESP_Brochure_nocostESP_Brochure_nocost
ESP_Brochure_nocostLee Archer
 
Decathlon - Oliver Wyman Iberia Case Competition
Decathlon - Oliver Wyman Iberia Case CompetitionDecathlon - Oliver Wyman Iberia Case Competition
Decathlon - Oliver Wyman Iberia Case CompetitionFranziska Becker
 
Holodia - NOAH16 London
Holodia - NOAH16 LondonHolodia - NOAH16 London
Holodia - NOAH16 LondonNOAH Advisors
 
FitnessPark
FitnessParkFitnessPark
FitnessParkJed Fletcher
 
Precor indoor cycling-ebook UK
Precor indoor cycling-ebook UKPrecor indoor cycling-ebook UK
Precor indoor cycling-ebook UKPrecor
 
Pr strategy of optifeet
Pr strategy of optifeetPr strategy of optifeet
Pr strategy of optifeetTanvi yadav
 
Puma analysis presentation transcript
Puma analysis presentation transcriptPuma analysis presentation transcript
Puma analysis presentation transcriptZeira Bear's Darling
 
Element Fitness Catalog 2020
Element Fitness Catalog 2020Element Fitness Catalog 2020
Element Fitness Catalog 2020Alexei Homutinin
 
Precor interactive network fitness
Precor interactive network fitness Precor interactive network fitness
Precor interactive network fitness Precor
 
D&j soles poland
D&j soles polandD&j soles poland
D&j soles polandinstitutmaragall
 
Product Launch - ON Running Marketing Plan
Product Launch - ON Running Marketing Plan Product Launch - ON Running Marketing Plan
Product Launch - ON Running Marketing Plan Senka Švraka
 
Decathalon Sports india
Decathalon Sports indiaDecathalon Sports india
Decathalon Sports indiaMudit Bhargava
 
Levis human resource.
Levis human resource.Levis human resource.
Levis human resource.Sourojyoti Chattaraj Rex
 
C:\Fakepath\Ashley French Adv492
C:\Fakepath\Ashley French Adv492C:\Fakepath\Ashley French Adv492
C:\Fakepath\Ashley French Adv492Frenchas1
 
Ashley frenchadv492
Ashley frenchadv492Ashley frenchadv492
Ashley frenchadv492Frenchas1
 
Sustainable business presentation final ppt raoul van de laak
Sustainable business presentation final ppt raoul van de laakSustainable business presentation final ppt raoul van de laak
Sustainable business presentation final ppt raoul van de laakLandscaping_Australia
 
Youth in Community at Youth for Cause Dialogue Session 10 June 2011
Youth in Community at Youth for Cause Dialogue Session 10 June 2011Youth in Community at Youth for Cause Dialogue Session 10 June 2011
Youth in Community at Youth for Cause Dialogue Session 10 June 2011Hiep Luong
 
Lin at youth for cause dialogue session 10 june 2011
Lin at youth for cause dialogue session 10 june 2011Lin at youth for cause dialogue session 10 june 2011
Lin at youth for cause dialogue session 10 june 2011Hiep Luong
 

Mais conteúdo relacionado

Semelhante a S211 conference pr presentation jg master

JArmstrong_Portfolio_Overview2
JArmstrong_Portfolio_Overview2JArmstrong_Portfolio_Overview2
JArmstrong_Portfolio_Overview2Jonathan Armstrong
 
Humansport Overview Brazil 2009
Humansport Overview Brazil 2009Humansport Overview Brazil 2009
Humansport Overview Brazil 2009Tom Dievart
 
Final Presentation for Speedo HQ
Final Presentation for Speedo HQFinal Presentation for Speedo HQ
Final Presentation for Speedo HQCharlie Stone
 
ESP_Brochure_nocost
ESP_Brochure_nocostESP_Brochure_nocost
ESP_Brochure_nocostLee Archer
 
Decathlon - Oliver Wyman Iberia Case Competition
Decathlon - Oliver Wyman Iberia Case CompetitionDecathlon - Oliver Wyman Iberia Case Competition
Decathlon - Oliver Wyman Iberia Case CompetitionFranziska Becker
 
Holodia - NOAH16 London
Holodia - NOAH16 LondonHolodia - NOAH16 London
Holodia - NOAH16 LondonNOAH Advisors
 
Precor indoor cycling-ebook UK
Precor indoor cycling-ebook UKPrecor indoor cycling-ebook UK
Precor indoor cycling-ebook UKPrecor
 
Pr strategy of optifeet
Pr strategy of optifeetPr strategy of optifeet
Pr strategy of optifeetTanvi yadav
 
Puma analysis presentation transcript
Puma analysis presentation transcriptPuma analysis presentation transcript
Puma analysis presentation transcriptZeira Bear's Darling
 
Element Fitness Catalog 2020
Element Fitness Catalog 2020Element Fitness Catalog 2020
Element Fitness Catalog 2020Alexei Homutinin
 
Precor interactive network fitness
Precor interactive network fitness Precor interactive network fitness
Precor interactive network fitness Precor
 
Product Launch - ON Running Marketing Plan
Product Launch - ON Running Marketing Plan Product Launch - ON Running Marketing Plan
Product Launch - ON Running Marketing Plan Senka Švraka
 
Decathalon Sports india
Decathalon Sports indiaDecathalon Sports india
Decathalon Sports indiaMudit Bhargava
 
C:\Fakepath\Ashley French Adv492
C:\Fakepath\Ashley French Adv492C:\Fakepath\Ashley French Adv492
C:\Fakepath\Ashley French Adv492Frenchas1
 
Ashley frenchadv492
Ashley frenchadv492Ashley frenchadv492
Ashley frenchadv492Frenchas1
 
Sustainable business presentation final ppt raoul van de laak
Sustainable business presentation final ppt raoul van de laakSustainable business presentation final ppt raoul van de laak
Sustainable business presentation final ppt raoul van de laakLandscaping_Australia
 

Semelhante a S211 conference pr presentation jg master (20)

JArmstrong_Portfolio_Overview2
JArmstrong_Portfolio_Overview2JArmstrong_Portfolio_Overview2
JArmstrong_Portfolio_Overview2
 
2016USDigitalCatalog
2016USDigitalCatalog2016USDigitalCatalog
2016USDigitalCatalog
 
Humansport Overview Brazil 2009
Humansport Overview Brazil 2009Humansport Overview Brazil 2009
Humansport Overview Brazil 2009
 
Final Presentation for Speedo HQ
Final Presentation for Speedo HQFinal Presentation for Speedo HQ
Final Presentation for Speedo HQ
 
ESP_Brochure_nocost
ESP_Brochure_nocostESP_Brochure_nocost
ESP_Brochure_nocost
 
Decathlon - Oliver Wyman Iberia Case Competition
Decathlon - Oliver Wyman Iberia Case CompetitionDecathlon - Oliver Wyman Iberia Case Competition
Decathlon - Oliver Wyman Iberia Case Competition
 
Holodia - NOAH16 London
Holodia - NOAH16 LondonHolodia - NOAH16 London
Holodia - NOAH16 London
 
FitnessPark
FitnessParkFitnessPark
FitnessPark
 
Precor indoor cycling-ebook UK
Precor indoor cycling-ebook UKPrecor indoor cycling-ebook UK
Precor indoor cycling-ebook UK
 
Pr strategy of optifeet
Pr strategy of optifeetPr strategy of optifeet
Pr strategy of optifeet
 
Puma analysis presentation transcript
Puma analysis presentation transcriptPuma analysis presentation transcript
Puma analysis presentation transcript
 
Element Fitness Catalog 2020
Element Fitness Catalog 2020Element Fitness Catalog 2020
Element Fitness Catalog 2020
 
Precor interactive network fitness
Precor interactive network fitness Precor interactive network fitness
Precor interactive network fitness
 
D&j soles poland
D&j soles polandD&j soles poland
D&j soles poland
 
Product Launch - ON Running Marketing Plan
Product Launch - ON Running Marketing Plan Product Launch - ON Running Marketing Plan
Product Launch - ON Running Marketing Plan
 
Decathalon Sports india
Decathalon Sports indiaDecathalon Sports india
Decathalon Sports india
 
Levis human resource.
Levis human resource.Levis human resource.
Levis human resource.
 
C:\Fakepath\Ashley French Adv492
C:\Fakepath\Ashley French Adv492C:\Fakepath\Ashley French Adv492
C:\Fakepath\Ashley French Adv492
 
Ashley frenchadv492
Ashley frenchadv492Ashley frenchadv492
Ashley frenchadv492
 
Sustainable business presentation final ppt raoul van de laak
Sustainable business presentation final ppt raoul van de laakSustainable business presentation final ppt raoul van de laak
Sustainable business presentation final ppt raoul van de laak
 

Mais de Hiep Luong

Youth in Community at Youth for Cause Dialogue Session 10 June 2011
Youth in Community at Youth for Cause Dialogue Session 10 June 2011Youth in Community at Youth for Cause Dialogue Session 10 June 2011
Youth in Community at Youth for Cause Dialogue Session 10 June 2011Hiep Luong
 
Lin at youth for cause dialogue session 10 june 2011
Lin at youth for cause dialogue session 10 june 2011Lin at youth for cause dialogue session 10 june 2011
Lin at youth for cause dialogue session 10 june 2011Hiep Luong
 
Gop Sang at Youth for Cause Dialogue Session 10 June 2011
Gop Sang at Youth for Cause Dialogue Session 10 June 2011Gop Sang at Youth for Cause Dialogue Session 10 June 2011
Gop Sang at Youth for Cause Dialogue Session 10 June 2011Hiep Luong
 
Gop sang at youth for cause dialogue session 10 june 2011
Gop sang at youth for cause dialogue session 10 june 2011Gop sang at youth for cause dialogue session 10 june 2011
Gop sang at youth for cause dialogue session 10 june 2011Hiep Luong
 
Eco profile at youth for cause dialogue session 10 june 2011
Eco profile at youth for cause dialogue session 10 june 2011Eco profile at youth for cause dialogue session 10 june 2011
Eco profile at youth for cause dialogue session 10 june 2011Hiep Luong
 
Be a guardian evg at youth for cause dialogue session 10 june 2011
Be a guardian evg at youth for cause dialogue session 10 june 2011Be a guardian evg at youth for cause dialogue session 10 june 2011
Be a guardian evg at youth for cause dialogue session 10 june 2011Hiep Luong
 
Touch group at youth for cause dialogue session 10 june 2011
Touch group at youth for cause dialogue session 10 june 2011Touch group at youth for cause dialogue session 10 june 2011
Touch group at youth for cause dialogue session 10 june 2011Hiep Luong
 
Structured teaching
Structured teachingStructured teaching
Structured teachingHiep Luong
 
Presentation Layer
Presentation LayerPresentation Layer
Presentation LayerHiep Luong
 
Cryptography and E-Commerce
Cryptography and E-CommerceCryptography and E-Commerce
Cryptography and E-CommerceHiep Luong
 
Defining business process and workflows
Defining business process and workflowsDefining business process and workflows
Defining business process and workflowsHiep Luong
 
ECM Introduction
ECM IntroductionECM Introduction
ECM IntroductionHiep Luong
 
Business Intelligence
Business IntelligenceBusiness Intelligence
Business IntelligenceHiep Luong
 
Search overview
Search overviewSearch overview
Search overviewHiep Luong
 
Communication Training
Communication TrainingCommunication Training
Communication TrainingHiep Luong
 
Time management
Time managementTime management
Time managementHiep Luong
 

Mais de Hiep Luong (20)

Youth in Community at Youth for Cause Dialogue Session 10 June 2011
Youth in Community at Youth for Cause Dialogue Session 10 June 2011Youth in Community at Youth for Cause Dialogue Session 10 June 2011
Youth in Community at Youth for Cause Dialogue Session 10 June 2011
 
Lin at youth for cause dialogue session 10 june 2011
Lin at youth for cause dialogue session 10 june 2011Lin at youth for cause dialogue session 10 june 2011
Lin at youth for cause dialogue session 10 june 2011
 
Gop Sang at Youth for Cause Dialogue Session 10 June 2011
Gop Sang at Youth for Cause Dialogue Session 10 June 2011Gop Sang at Youth for Cause Dialogue Session 10 June 2011
Gop Sang at Youth for Cause Dialogue Session 10 June 2011
 
Gop sang at youth for cause dialogue session 10 june 2011
Gop sang at youth for cause dialogue session 10 june 2011Gop sang at youth for cause dialogue session 10 june 2011
Gop sang at youth for cause dialogue session 10 june 2011
 
Eco profile at youth for cause dialogue session 10 june 2011
Eco profile at youth for cause dialogue session 10 june 2011Eco profile at youth for cause dialogue session 10 june 2011
Eco profile at youth for cause dialogue session 10 june 2011
 
Be a guardian evg at youth for cause dialogue session 10 june 2011
Be a guardian evg at youth for cause dialogue session 10 june 2011Be a guardian evg at youth for cause dialogue session 10 june 2011
Be a guardian evg at youth for cause dialogue session 10 june 2011
 
Touch group at youth for cause dialogue session 10 june 2011
Touch group at youth for cause dialogue session 10 june 2011Touch group at youth for cause dialogue session 10 june 2011
Touch group at youth for cause dialogue session 10 june 2011
 
Structured teaching
Structured teachingStructured teaching
Structured teaching
 
SSL
SSLSSL
SSL
 
Presentation Layer
Presentation LayerPresentation Layer
Presentation Layer
 
E-Commerce
E-CommerceE-Commerce
E-Commerce
 
Cryptography and E-Commerce
Cryptography and E-CommerceCryptography and E-Commerce
Cryptography and E-Commerce
 
Ptit tmdt
Ptit tmdtPtit tmdt
Ptit tmdt
 
Defining business process and workflows
Defining business process and workflowsDefining business process and workflows
Defining business process and workflows
 
ECM Introduction
ECM IntroductionECM Introduction
ECM Introduction
 
Collaboration
CollaborationCollaboration
Collaboration
 
Business Intelligence
Business IntelligenceBusiness Intelligence
Business Intelligence
 
Search overview
Search overviewSearch overview
Search overview
 
Communication Training
Communication TrainingCommunication Training
Communication Training
 
Time management
Time managementTime management
Time management
 

S211 conference pr presentation jg master