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Designing a
mobile social gaming
experience for Gen-C
Kars Alfrink – Leapfrog – GDC Mobile 2008
Introductions
           flickr.com/photos/janbru/70910272
IxD   GD
Designing a
   mobile social
gaming experience
 for Generation C
Introducing Playyoo
“Experience”
algorithmancy.8kindsoffun.com
Systems
Playyoo’s system




Manage   Play   Create
“Products are
 people too”
“Mobile”
Mobile gaming issues


– Discovery
– Downloading
– Pricing
Casual game
      characteristics


– Short sessions
– Simple controls
– Low price
Short-session play




flickr.com/photos/mesh/76587035   addictinggames.com/zidaneheadbuttgame.html
“Generation C”
Introducing Gen-C
     frontdesign.se/sketchfurniture   en.wikipedia.org/wiki/Doom_WAD
Levels of engagement
A closer look at the
   Game Creator
Some games
Paradox of choice
           addictinggames.com/zidaneheadbuttgame.html
Surprise
           flickr.com/photos/shinythings/537113193
Snack culture
                minnies.com
About the
game stream
“Social”
Social objects
Social software
building blocks




         nform.ca/publications/social-software-building-block
Playyoo’s focus
The future…




          flickr.com/photos/sots/1271028593
Mobile game systems




            flickr.com/photos/imaginedreality/483504921
Mobile metagame




           flickr.com/photos/mordrack/58679983
Thanks! Questions?
More: leapfrog.nl/blog or kars@leapfrog.nl

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