2. WHY ADVERTISE WITH
THE GUARDIAN?
The Guardian is Nigeria’s most credible and trusted newspaper. Available in print and digital, The
Guardian presents balanced coverage of events and stories to inform and educate its readers.
The publication has an affluent and well educated audience, global reach and an easy to navigate
website optimized for mobile.
Through our team of creative content creators, Guardian Content Studio works with brands to create
relevant editorial, image based and video content for distribution on our platforms to help tell their
story. We also have a wide array of advertiser friendly products making The Guardian well placed to
assist corporate organizations, agencies and SMEs reach their target audience.
With over 33 years of dedicated service, The Guardian is widely recognized for its professionalism in
distributing news and storytelling and was winner of the .ng Media Award by NiRA in 2016.

3. T H E P L A T F O R M S
CONFERENCES & MASTERCLASSESTVDIGITALPRINT
The Guardian newspaper is
distributed across Nigeria daily
and brings thought provoking and
inspiring journalism to its readers.
With a focus on business, politics,
and news throughout the week
as well as lifestyle, entertainment
and culture on weekends, The
Guardian caters to a diverse and
affulent audience.

4. T H E P L A T F O R M S
CONFERENCES & MASTERCLASSESTVDIGITALPRINT
Our digital platforms, which adhere
to international standards, include
the web, mobile and tablet sites as
well as social media channels. Our
mobile website attracts over 60% of
our monthly traffic and we have over
1 million followers across our social
platforms.
“Reaching an
audience of over
2.5M monthly...”
guardian.ng

5. T H E P L A T F O R M S
Guardian TV is a new and innovative
service from The Guardian delivering
daily video content across news, sport
and entertainment on its web, mobile
and social channels. Our content
consists of both local and international
stories from the likes of Channels TV,
Al Jazeera, CNN, Trace and many more.
Guardian TV also produces in-house
content around news and topical issues.
Our video content is integrated into
editorial to bring stories to life more
richly.
CONFERENCES & MASTERCLASSESDIGITAL TVPRINT
tv.guardian.ng

6. T H E P L A T F O R M S
DIGITAL TV CONFERENCES & MASTERCLASSESPRINT
Guardian Conferences and
Masterclasses bring together
upwardly mobile professionals
as well as industry and business
thought leaders to engage in
discussions and dialogues around
a range of relevant topics. Our
conferences and masterclasses
deepen the understanding
of pressing current issues
and challenges by providing
information and insight from
industry leaders.

7. D I S T I N C T I V E C O N T E N T
Guardian Life
Guardian
Woman
Rio 2016
Olympics
infographic
Business
Round-Up
infographic
Guardian Jobs
Video: Guardian Arts
Police jobs
application
infographic
Guardian
Contributor
Video:
idp camps
infographics
Nigeria gender
rank infographicExchange
Monitor

8. A U D I E N C E
SESSIONS BY AGE TRAFFIC BY DEVICESESSIONS BY GENDER
15%
85%
SESSIONSBYGENDER
MALE FEMALE

9. A U D I E N C E
SESSIONS BY GENDER TRAFFIC BY DEVICESESSIONS BY AGE
24.47%
29.12%
26.66%
12.57%
5.80%
1.38%
35-44 25-34
55-64
45-54
18-24 65+
SESSIONSBYAGE

10. A U D I E N C E
SESSIONS BY GENDER SESSIONS BY AGE TRAFFIC BY DEVICE
75%6% 24%

11. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s
DIGITAL display pre-roll ads Sponsored content Custom brand integrations Guardian Conferences
and Masterclasses
PRINT
FRONT COVER STRIP AD FULL PAGE AD QUARTER PAGE AD HALF PAGE AD

12. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s
pre-roll ads Sponsored content Custom brand integrationsPRINT Guardian Conferences
and Masterclasses
DIGITAL display
LEADERBOARD
MPU
MOBILE BANNER
DOUBLE MPU
We have a range of high-impact
display banners on The Guardian
website.

13. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s
DIGITAL display Sponsored content Custom brand integrationsPRINT Guardian Conferences
and Masterclasses
pre-roll ads
Video advertisements can be
bought with an associated
companion banner.

14. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s
DIGITAL display pre-roll ads Custom brand integrationsPRINT Guardian Conferences
and Masterclasses
Sponsored content
The Guardian journalists,
influencers, and columnists will
create articles relevant to your
target audience.
The Guardian team will also post
series of photos covering a vast
range of topics from both local
and international sources
Our team of creative writers,
photographers and videographers
can work with your brand to create
relevant, branded content for our
audience.
Articles
Video content studio to
create and distribute branded
videos across our video
platform, Guardian TV
VIDEOS
PHOTOS
GUARDIAN
CONTENT STUDIO

15. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s
DIGITAL display pre-roll ads Sponsored contentPRINT Guardian Conferences
and Masterclasses
Custom brand integrations
Integrate your brand into
sections of The Guardian
website, where you will have
complete share of voice.
Packages can include a
combination of digital display
inventory, branded content/
advertorials with bespoke
integrations such as custom
built pages to drive your
key objectives.
Bespoke content creation – recurring
branded editorial column etc.
Branded content partnerships with well-
know influencers.
Ability to build long term engagement
mechanic - multiple choice competitions,
voting polls etc.
Ability to link in sales/lead generation
mechanic such as “shop now” button or
“buy now” links.
Data capture functionality

16. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s
DIGITAL display pre-roll ads Sponsored content Custom brand integrationsPRINT Guardian Conferences
and Masterclasses
The Guardian brand brings
credibility to discussions of key
importance. We offer our partners
the opportunity to support our
conferences and masterclasses
through sponsorship, event
co-production and joint promotion.

17. R E C E N T C A M P A I G N S
ONE WAKANOW.COMZENITH BANK
The objective of the campaign was to promote the Zenith Aspire account. We deployed their banner adverts,
created social media assets, produced video series and placed pre-roll videos on both Guardian.ng and
Guardian TV. The campaign led to increased visibility and awareness for Zenith Bank in general and the
Aspire campaign more specifically. The campaign also led to an increase in website traffic for Zenith Bank.

18. R E C E N T C A M P A I G N S
ZENITH BANK WAKANOW.COMONE
The objective of the campaign was to increase awareness of the poor health situation in Nigeria and
encourage Nigerians to sign the campaign petition demanding that the government pay more attention to
the health sector. We deployed social media assets and sponsored articles which increased awareness for
the campaign.

19. R E C E N T C A M P A I G N S
ZENITH BANK ONE
The objective of the campaign was to draw people to Wakanow’s website, to experience their travel
packages. We deployed their banner adverts, pre-roll and sponsored videos on both Guardian.ng and GTV
(dedicated page) which brought about impressive CTR and an increase in enquiries/leads.
WAKANOW.COM

20. S U B S C R I P T I O N S
The Guardian offers newspaper
subscription packages.
Newspapers are bought at a
discounted rate and delivered to
your door step.

21. R A T E C A R D A N D D I M E N S I O N S
http://guardian.ng/advertise-with-us/
FOR OUR RATE CARDS AND DIMENSIONS,
PLEASE CLICK;

22. C O N T A C T U S
For more information,
Please send an email to adsales@guardian.ng
Or call +234 708 392 3322

23. WWW.GUARDIAN.NG
copyright c theguardian2016