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Micropayments  for Digital Goods in a  Social World 10/20/09 by Cynthia Typaldos, Founder & President, Kachingle 10001001010011001001000100101111100011001010001010010100010000100000… 9/21/2009 9:10 PM
For news and content sites, advertising is not paying the bills.   The Problem
Theorem Anything that can be digitized will be napsterized Newspapers Magazines  Books Music Photos, Images, Art Video, TV, Movies 10001001010011001001000100101111100011001010001010010100010000100000… FREE! Previously -  $$$$ or  € or ¥ or..
iTunes, Kindle, iPhone are just plugging holes in the dike…
Micropayments sound good BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls  mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” —  Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html
Are there parameters for success? ,[object Object],[object Object],[object Object],[object Object],[object Object]
beside advertising…what are the choices? Micropayments Tipping Subscriptions Kachingling
individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments ,[object Object],[object Object],[object Object],[object Object],[object Object],beside advertising…what are the choices? ,[object Object],[object Object],[object Object],[object Object],[object Object],Tipping Subscriptions ,[object Object],[object Object],[object Object],[object Object],[object Object],Kachingling (crowdfunding) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kachingling is two-sided Site Owners (producers) Kachinglers (consumers) Note: someone can easily be both!
Kachingle 101 for Consumers
Kachingle 101 for Consumers
Kachingle 101 for Consumers
Kachingle 101 for Consumers
Kachingle 101 for Consumers
Kachingle 101 for Consumers
Kachingle 101 for Consumers
Kachingle 101 for Consumers
Kachingle 101 for Consumers
The Kachingle Medallion on a Content Providers’ Site
List of Kachinglers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Integration
[object Object],[object Object],What Will Consumers Pay For?
Kachingle to 'sprinkle' dollars to online publishers c|net May 8, 2009  Paul Romer , economist and senior fellow at the Stanford Center for International Development “ (Kachingle) doesn't try to solve the underlying free-rider problem. It tries to use volunteerism, altruism, and good citizenship instead.   I like this aspect of the model. Economists and the policy makers who listen to them frequently underestimate the potential for this kind of motive to solve problems.” Kachingle is the economic model for free
[object Object],[object Object],[object Object],Kachingle Status

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Micropayments for Digital Goods in a Social World

  • 1. Micropayments for Digital Goods in a Social World 10/20/09 by Cynthia Typaldos, Founder & President, Kachingle 10001001010011001001000100101111100011001010001010010100010000100000… 9/21/2009 9:10 PM
  • 2. For news and content sites, advertising is not paying the bills. The Problem
  • 3. Theorem Anything that can be digitized will be napsterized Newspapers Magazines Books Music Photos, Images, Art Video, TV, Movies 10001001010011001001000100101111100011001010001010010100010000100000… FREE! Previously - $$$$ or € or ¥ or..
  • 4. iTunes, Kindle, iPhone are just plugging holes in the dike…
  • 5. Micropayments sound good BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” — Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html
  • 6.
  • 7. beside advertising…what are the choices? Micropayments Tipping Subscriptions Kachingling
  • 8.
  • 9. Kachingling is two-sided Site Owners (producers) Kachinglers (consumers) Note: someone can easily be both!
  • 10. Kachingle 101 for Consumers
  • 11. Kachingle 101 for Consumers
  • 12. Kachingle 101 for Consumers
  • 13. Kachingle 101 for Consumers
  • 14. Kachingle 101 for Consumers
  • 15. Kachingle 101 for Consumers
  • 16. Kachingle 101 for Consumers
  • 17. Kachingle 101 for Consumers
  • 18. Kachingle 101 for Consumers
  • 19. The Kachingle Medallion on a Content Providers’ Site
  • 21.
  • 22.
  • 23. Kachingle to 'sprinkle' dollars to online publishers c|net May 8, 2009 Paul Romer , economist and senior fellow at the Stanford Center for International Development “ (Kachingle) doesn't try to solve the underlying free-rider problem. It tries to use volunteerism, altruism, and good citizenship instead. I like this aspect of the model. Economists and the policy makers who listen to them frequently underestimate the potential for this kind of motive to solve problems.” Kachingle is the economic model for free
  • 24.