Kachingle Presentation at BarCamp Vienna Austria June 2010

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Kachingle

Kachingle presentation at BarCamp Austria on May 29, 2010. More about BarCamp: http://www.barcamp.at/Home

Tecnologia Negócios

The Social Payment Platform for Online Content & Services in the World of “FREE” BarCamp, Vienna June 29, 2010 9/22/09 9:43pm PST Cynthia Typaldos, Founder

For most news/content sites, advertising-based business models are not enough to pay the bills. Problem to Solve

Paywalls and moving content to iPhone, Kindle or iPad are just plugging holes in the dike…

Newspapers Magazines Books Music Photos, Images, Art Video, TV, Movies We now live in the world of “FREE”! Anything that can be digitized will be “napsterized” FREE! $, €, ¥ Before Now

More choices sound great BUT… “ Why more is less” — Barry Schwartz http://www.shirky.com/writings/fame_vs_fortune.html

Micropayments sound great BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” — Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html

Users want to make their own decisions BUT… Experiment with musician in subway station — Robert Cialdini http://www.shirky.com/writings/fame_vs_fortune.html

Users may not trust a new service, a 3 rd party in between BUT… “ ...if they knew for sure there money was absolutely, positively going where they want it to, that would make a difference” — Cynthia http://www.shirky.com/writings/fame_vs_fortune.html

Users don’t want work BUT… They want to have fun! — Bunny the K9 Kachingler

What will it take for Social Payments to succeed? ,[object Object],[object Object],[object Object],[object Object],[object Object],These are Kachingle’s Guiding Principles!

To build an online persona, achieve recognition, gain status … Why would People Pay for FREE content ? … . and to support a “voice”

What is Kachingle? Tipping Micropayments Subscriptions Kachingle

Site Owners just add a Kachingle medallion to their site

[object Object],[object Object],[object Object],The Consumer Side of Kachingling

The Kachingle Medallion … when one decides to kachingle a site Before After

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Integration

consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments ,[object Object],[object Object],[object Object],[object Object],[object Object],Kachingle, business model of choice for the world of “FREE” ,[object Object],[object Object],[object Object],[object Object],[object Object],Tipping Subscriptions ,[object Object],[object Object],[object Object],[object Object],[object Object],Kachingling (crowdfunding) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COMPLETE Financial Transparency ,[object Object],[object Object],[object Object],[object Object]

Carta: Now at 201.48 March 17 th , 2010 : Kachingle makes first “social cents” payments “ My blog earned $65.08 via crowdfunding!” – Steve Outing Now at $136.03

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Kachingle Presentation at BarCamp Vienna Austria June 2010

1. The Social Payment Platform for Online Content & Services in the World of “FREE” BarCamp, Vienna June 29, 2010 9/22/09 9:43pm PST Cynthia Typaldos, Founder

2. For most news/content sites, advertising-based business models are not enough to pay the bills. Problem to Solve

3. Paywalls and moving content to iPhone, Kindle or iPad are just plugging holes in the dike…

4. Newspapers Magazines Books Music Photos, Images, Art Video, TV, Movies We now live in the world of “FREE”! Anything that can be digitized will be “napsterized” FREE! $, €, ¥ Before Now

5. More choices sound great BUT… “ Why more is less” — Barry Schwartz http://www.shirky.com/writings/fame_vs_fortune.html

6. Micropayments sound great BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” — Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html

7. Users want to make their own decisions BUT… Experiment with musician in subway station — Robert Cialdini http://www.shirky.com/writings/fame_vs_fortune.html

8. Users may not trust a new service, a 3 rd party in between BUT… “ ...if they knew for sure there money was absolutely, positively going where they want it to, that would make a difference” — Cynthia http://www.shirky.com/writings/fame_vs_fortune.html

9. Users don’t want work BUT… They want to have fun! — Bunny the K9 Kachingler

10.

11. To build an online persona, achieve recognition, gain status … Why would People Pay for FREE content ? … . and to support a “voice”

12. What is Kachingle? Tipping Micropayments Subscriptions Kachingle

13. Site Owners just add a Kachingle medallion to their site

14.

15. The Kachingle Medallion … when one decides to kachingle a site Before After

16.

17.

18.

19.

20.

21.

22. Carta: Now at 201.48 March 17 th , 2010 : Kachingle makes first “social cents” payments “ My blog earned $65.08 via crowdfunding!” – Steve Outing Now at $136.03

23. Vielen Dank! Thank You!

Kachingle Presentation at BarCamp Vienna Austria June 2010

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