Using Tech to Foster ERG Collaboration

Disruptive Inclusion
How to Use Internet
Technologies to Foster ERG
Collaboration & Innovation
Kevin Carter #ERGTech Asli Bilgin
Director, Diversity & Practice Manager,
Inclusion Cloud Computing
Campbell’s Soup
Slalom Consulting

www.DiversityBestPractices.com

Definition Theory Case Study Role of ERGs

Practice Model Exercise Discussion


Definition: Diversity
•  Diversity is the
similarities and
differences that
make us who we
are and that fuel
our perspectives,
ideas and
behaviors. "Beyond Individual Creativity : The
Superadditive Benefits of Multicultural
Experience for Collective Creativity in
Culturally Diverse Teams,"
2012, Journal of Cross-Cultural Psychology


Definition: Inclusion
•  Inclusion is
encouraging
others to share,
hearing them,
and valuing the
skills, experience
and perspective
they bring to a "Diversity and organizational
innovation:The role of employee
task involvement," 2010 Wharton School


Theory: Types of Media
•  Portray diversity in an
inclusive manner
leveraging social
networks, Paid
communities and word
of mouth in an
engaging way Earned Owned


Case Study: Coca Cola
•  A refreshing new intranet
connects 70,000 employees and
leads to improved collaboration,
efficiency, and idea sharing.
•  The multi-lingual intranet
includes thousands of published
items, serves Coca-Cola’s
employees worldwide, and has
dramatically improved
collaboration, efficiency, and
effectiveness
across the company.

Case Study: Nike - fansumer
•  Nike
Jumpman23
•  Cloud computing
•  Interactive web
application
•  Diverse
representation in
a visually
engaging fashion


Practice Model: Build Networks
•  Step 1: select,
setup and customize
technologies that
identify connections,
and facilitate the
development of
Networks.
"The Bias Against Creativity: Why People
Desire But Reject Creative Ideas,"
2011 Cornell University


Practice Model: Intercultural Competence
•  Step 2: Manage and
foster ideas through
and across networks
with the Intercultural
Competence to
ensure active and
broad user
engagement.
"The value of intercultural competence for
performance of multicultural teams," Citation: Alexei V. Matveev, Richard G. Milter, (2004) "The value of intercultural
competence for performance of multicultural teams", Team Performance
2004 College of Staten Island Management, Vol. 10 Iss: 5/6, pp.104 - 111


Exercise: Formula

Copyright 2011 – 2012 © KevinACarter
All Rights Reserved


Theory: Formula
Diversity + Intercultural Competence +
Inclusion
=
Inclusion Innovation


Practice Model: Idea Networks
•  Diversity in people can drive diversity of
ideas ….
o  Inclusion of diverse ideas promotes
innovation through ….
o  increased employee engagement and
insight into what the market really wants.
•  Accelerate Innovation with an open mind
and internal “idea networks”
•  These networks are already within your
organization and can be linked to customers
and consumers outside your organization to
reap organizational benefits.

Case Study: Slalom Portal
•  SharePoint
2010 with
NewsGator
•  Harness
subject
matter
experts
•  Exposed
ideation

Case Study: eBay Hub
•  The eBay Hub is an internal
eBay iPhone application to allow
employees to quickly and easily
access internal company
information such as latest news,
employee directory search
and conference room locations.

•  It uses a SharePoint back-end
and is built using Appcelerator,
a cross-platform mobile
application tool


Case Study: Network of Networks
•  BRANs as
"Idea
Networks" for
Innovation


Industry Trend:
Employee
Slalom Offerings:
Application Build,
Project Deploy &
Manage

A new business hub opens the door to better collaboration
and helps employees access key information securely on their iPhones.

RESULTS
BACKGROUND PROJECT
Completed in multiple phases over
eBay, the world’s leading Slalom Consulting designed and built nine months, the project enabled eBay
ecommerce company, integration to a new SharePoint mobile employees to access the information
wanted to provide access app while following eBay’s strict they need while on the go through any
security standards, as well as worked
for employees with iPhones iOS-based device. eBay turned to
with a third-party mobile development
to its internal SharePoint Slalom for additional mobility strategy
platform vendor throughout the project.
portal. work soon afterwards.


Discussion:
•  How could you leverage these definitions, theories, and
case studies within your organization?

•  What learning, tools and partnerships would necessary
to fuel success?

•  Do you feel equipped with a sufficient online community
to build programs?


Using Tech to Foster ERG Collaboration

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