Mobile Social Gamification & Gamification Y: My talk at http://www.gamified.in/

1. Mobile Social
Gamification &
Gamification Y
Kabir Ahmad
Market Research & Consultancy

2. Expert Areas:
• Digital
Gaming
•
Gamificatio
n
• Gambling
• 3G/4G
Business
Modeling
• OTT Social
Application
Professional
Attachment:
• Directing
Analyst
at
(Heading
Gaming
Division)
• Steering
Committee

3. PROBLEM VS.
OPPORTUNITY …
Gaming:
Define
Environme
nt
Gamification:
Define
© Farnam Street

4. Social Gamer …
©
Mas
• 1.25 bln
Social
Gamer by
2018
• 54% are
Female
• 46% on
Mobile (725
mln)
• 35% CAGR
© Mind

5. Connected Smartphone …
©
Face
book

6. A Game Decade …
Gamific
ation
©

7. • $3.6 bln
Market
Spending by
2017
• 80% Global
2000
Organisation
• 70%
Enterprise
Process
• Mobile
© Mind

8. Underlying Reality
…
©
Raja
t
Paha

9. Industry Impact …
© YuKai
Chou

10. Connecting Real World
Purpose …
• Build a virtual village &
Donate the items for a
real village in Uganda

11. Community Awareness …
• Make society aware &
habituated with day-today waste management

12. Fold.it: Solving Problem
…
• Cracked the structure
of protein-sniping

13. SuperBetter: Self
Improvement …
• Achieve goals or
recover from a setback

14. Performance
Improvement …

15. Brand Engagement …
• Vending interface as
game board

16. Retail Activation and
Product Engagement …
• Redeemable virtual
currency

17. What About Gen Y …

19. Digitally Native
Generation …
• 43% play social games
• Nearly 100% are
digitally connected
• Outcome driven, not
process
• Multitasking
extraordinaires
• Extrinsic life goals
(money, fame, image) and
less concerned for
others
• Overly self-confident,
Source: Pew Research,

20. Australian Bureau of
Statistics

21. Tactical Gamification
Approach …
• Meaningful vision – It should show
users that their actions are
for a greater good and can
build upon itself to initiate
long-term change
• Contexts for civic learning – Actions and
feedback should represent
that of the community the
user is in
• Focused participation – Actions should
be focused on one common
goal for the most meaningful
responses and feedback
http://www.gamification.co/2013/08/02/the-future-of-gamification-lies-in-civic-engagement/

22. • CIVIC Engagement is the
Future Gamification
• CIVIC Economy is the future
Gamification platform
Gamification Y
……. in 2014 !!!

23. Kabir Ahmad
Email:
kabir@mindcommerce.com
twitter: kabirahmad2008
Linkedin:
http://www.linkedin.com/in/kabirah
mad