1. Media Company Case
Study
Task 1 Understand the structure
and ownership of the media sector
Luke Taylor

2. Apple
 Isan American multinational corporation, that
designs and sells electronics, software and
computers.
 The company is best known for hardware
products such as iMac their line of computer,
iPod, iPhone and iPad.
 Founded in April 1, 1976.
 Apple is the world’s third-largest mobile phone
maker after Samsung and Nokia.
 Founders Steve Jobs, Steve Wozniak, Ronald
Wayne.

3.  The main people within Apple are; Tim Cook,
Arthur D. Levinson, Steve Jobs and Sir
Jonathan Ive.
 Apple is a public company therefore anyone can
buy a share in Apple.

4.  Apple is vertically integrated, with everything
done under one roof. Vertical integration is
where everything is produced, exhibit and
distribution.
 All Apple’s profit stay within Apple, but this
increases the risk that if the company fails all
the money will be lost.
iPhone/iPod
iTunes
iMac

5.  Apple’s competitors are anything who creates
similar products to Apple such as, computers:-
Windows, Dell. Phones – Nokia, Samsung. MP3
players – Sony, Polaroid.
 Recent years they have branched out
considerably on online media (itunes,
mobileme, iphone) so you can factor in Napster
and other legal music download sites, Hotmail
and Gmail, and Nokia, Samsung, Blackberry
and alike.

6.  Apple customers are usually business men due to the
fast internet.
 Apple products are made for everyone from all walks
of life, for what is on apple products it is very good
value for money.
 Products are suitable for children/teenagers up to old
people.

7.  Apple is organised by in the best way, with CEO’s,
Directors, product designers and then the product
makers. The company is vertically intergrated.
With CEO’s such as Steve Jobs there are then10
Senior Vice Presidents: CFO, COO, Operations,
Hardware Engineering, Software Engineering, iOS
software, Worldwide Product Marketing, Industrial
Design, Retail and General Counsel

9.  Apple have always been criticised to the
price of their products as their price
range for most products is £300+
 Apple always have a lot of problems
once new software has come out as
finer details haven’t been dealt with.
 Also it has been alleged of being a
sweatshop labor.