I recently did some consulting at a local agency and was asked to put together a presentation to help educate the account teams about what is going on in digital marketing. It has a few work flow tips, mobile stats, emerging platforms and some growing trends.

1. 50 things about digital
Helping to navigate the ever changing world of digital

2. 1. Marketing Will Continue To Change
http://www.dreamsystemsmedia.com/blog/index.php/timeline-of-marketing-channels-graphic/
50 things about digital

3. 2. The World Wide Web
www
50 things about digital

4. 3. Building A Web Site - Step 1
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
1:
Strategy
and
Tactics
Project
Tools
Contract
Schedule
Questionnaires
User
Models
Goals
&
Requirements
www
Strategic
Brief
Creative
Brief
Technical
Brief
Basic
Content
Plan
Site
Map
Engineering
Specification
Final
Schedule
Final
Estimate
Secrets of Successful Web Sites - David Siegel
50 things about digital

5. 4. Building A Web Site - Step 2
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
2:
Creative
Development
Content
Identification
Content
Schedule
Content
Development
Editing
and
Preparation
Initial
Design
Studies
(concepting
/
branding)
Comps
(look
and
feel
/
navigation
/
UI)
Prototypes
(final
direction)
Working
Model
(implementation)
Secrets of Successful Web Sites - David Siegel
50 things about digital

6. 5. Building A Web Site - Step 3
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
3
Technical
Development
Production
Engineering
Alpha
Internal
QA
Beta
1,
2
Internal
QA
Final
Internal
Site
Secrets of Successful Web Sites - David Siegel
50 things about digital

7. 6. Building A Web Site - Step 4
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
4
Delivery
Content
Freeze
External
Staging
External
QA
Site
Measurement
Documentation/Templates
Preflight
Check
Launch
Strategy
Assement
Maintenance
Secrets of Successful Web Sites - David Siegel
50 things about digital

8. 7. Building A Web Site Requires Many
Competencies
The Nine Pillars
of Successful Web Teams
• Project Management
• Concrete Design
• Content Production,
• Technology Implementation
• Abstract Design
• Content Strategy
• Technology Strategy
• Site Strategy
• User Research
http://www.adaptivepath.com/ideas/essays/archives/000242.php
50 things about digital

9. 8. Additional Components to Building A Site
• Analytics
• SEM/SEO
• Usability
• Taxonomy
50 things about digital

10. 9. Web Sites - a single page priority view
Home Page
Category Pages
Detail Pages
Forms/Checkout
Landing Pages
Web Design ROI - Lance Loveday & Sanrda Niehaus
design attention
50 things about digital

11. 10. Web Sites - viewed from a potential
ROI standpoint
Forms/Checkout
Landing Pages
Detail Pages
Category Pages
Home Page
Web Design ROI - Lance Loveday & Sanrda Niehaus
design attention
50 things about digital

12. 11. How To Build A Landing Page
• click throughs
(e commerce)
• lead generation
(collect data)
http://www.seomoz.org/blog/the-12step-landing-page-rehab-program-infographic-10488
50 things about digital

13. 12. THE WEB IS DEAD
LONG LIVE THE INTERNET
Wired Magazine - http://www.wired.com/magazine/2010/08/ff_webrip/ Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko
50 things about digital

14. 13. Video and The Web
Lady Gaga - Bad Romance; 326,832,779 views
Charlie bit my finger - again !; 265,287,915 views
Evolution of Dance; 160,425,230 views
comScore Reports: 183 Million U.S. Internet Users
Watched Online Video in May
50 things about digital

15. 14. Shift Happens! -
The web business has changed
• 1996-2000 “Build it they will come”
• 2001-2007 “Build it, and help them find it”
• 2007-Present “Becoming Social”
• Take your content (and brand) to where the
conversation happens
• Join (and influence) the conversation
50 things about digital

16. 15. Outbound vs Inbound Marketing
• Blogs, Ebooks,
• Print Ads White Papers
• Television Ads • Viral YouTube
Videos
• Cold Calling
• Search Engine
• Trade Shows Optimization
• Email Blasts • Webinars
• Feeds, RSS
50 things about digital

17. 16. So What Is Digital?
• SEM/PPC
• Social Media
• Viral Videos
• Mobile Devices (phones & tablets)
• Games
• Digital Signage (DOOH)
50 things about digital

18. 17. Digital Eco-System
David Trewern - http://blog.dtdigital.com.au/insight/post/the-first-steps-in-making-your-business-social-online_25/
50 things about digital

19. 18. Crafting An Architecture
360i Social Media Playbook http://www.360i.com
50 things about digital

20. 19. Social Networks- 11% of online ad
spending in 2011
50 things about digital

21. 20. Future Of Retail:
Facebook Powered Social Storefronts
50 things about digital

22. 21. Facebook Gaming Stats
•19% Say they’re addicted
• 69% Of Facebook gamers are women
• 20% have paid cash for in-game benefits
• 56 million people play daily
• 290 million people play monthly
• 420 minutes = average time per
month on Facebook
• 50% of Facebook log-ins are
specifically to play games
That’s 105,878 man-years’
worth of virtual farming
50 things about digital

23. 22. Group Buying
50 things about digital

24. 23. Q&A and Intelligent Information
50 things about digital

25. 24. Why Mobile Is On Your Radar
50 things about digital

26. 25. The Shift From 2000-2010
2000 2010
• 46% of adults use internet • 79% of adults use internet
• 5% with broadband at • 64% have broadband at home
home • 82% own a cell phone
• 50% own a cell phone • 59% connect wirelessly
• 0% connect wirelessly • >two-thirds use “cloud”
• <10% use “cloud” • 48% = tech social networkers
• 0% = tech social • NOW: faster, mobile
networkers connections built around
• THEN: slow, stationary outside servers and storage
connections built around
my computer
50 things about digital

27. 26. Mobile Internet Ramping Faster than
Desktop Internet Did
50 things about digital

28. 27. Mobile Web Sites
• New Channel -
reach customers on
the go
• Lifestyle Integration
- one click calling,
mapping/location,
audio, video, and
point-of-sale
• Simplified User
Experience
50 things about digital

29. 28. SMS/Text Messaging
• Increase Sales- promoting
products or services, provide
incentives, and increase
customer loyalty and retention
• Mass Alerts - any urgent
information, such as a change
of appointment, or product • 5,000 customers signed up
• 13,000 sent messages
ready for pickup • 8.8% redemption rate, compared
to 1-2% for direct mail
• Buy-one-get-one-free SMS alert
can be sent out resulting in near
• Reminders - appointments instant increased customer traffic
50 things about digital

30. 29. Apps & Widgets
• Games remain the No.
1 application, and mobile
shopping, social
networking, utilities, and
productivity tools
continue to grow
• Rich Engagement with
brands
• Advertising
opportunities on free
Apps.
(Credit: Gartner) CNET 1.19.10
FLOWTOWN: http://www.flowtown.com/blog/how-important-have-apps-become?display=wide
50 things about digital

31. 30. Native vs Web Apps
Native App Benefits
• Use Built-in Features - motion detection, voice detection, camera and GPS
• Content Available on the Fly - without a strong internet connections
• Monetize Development - make money directly from the sale of the app
• Press Coverage - garner attention in the trade press
Web App Benefits
• Leverage Existing Content - Share web site has same content as the app
• Inappropriate Content - Submitting an application to Apple carries the
inherent risk of being denied entry into the iTunes App Store
• Reach Non-iPhone Users - Webkit frameworks easily transfers to other
platforms such as Android and BlackBerry devices
• Mobile Search - take advantage of mobile search results since it is becoming
increasingly important.
50 things about digital

32. 31. Mobile Social
50 things about digital

33. 31. Location-Based Services
•
Foursquare
•
Gowalla
•
Loopt
•
Yelp
•
Twitter
50 things about digital

34. 33. Mobile Loyalty
http://www.fastcompany.com/1654916/loopt-star-location-based-advertising-foursquare-loyalty-rewards-advertising
50 things about digital

35. 34. 2D Codes & Coupons
Utilizing a code reader like ScanLife or JagTag.
•
Create 2D codes and download in seconds
•
Place your 2D code on anything print or digital display
•
Modify your 2D code and changes appear instantly
50 things about digital

36. 35. Augmented Reality
Digital information is overlaid on the physical world
50 things about digital

37. 36. Mobile Contactless Payment
http://www.engadget.com/2010/09/23/visa-rolling-out-paywave-mobile-phone-payments-in-ny-subway-and/
50 things about digital

38. 37. Top Mobile Commerce Trends For 2010
1. Bargain Hunting
2. Mobile Ticketing
3. Banking
4. Tangible Goods
5. Marketing
50 things about digital

39. 38. Delivery Methods Have Changed
50 things about digital

40. 39. UI Devices - The Evolution
50 things about digital

41. 40. Media Consumption Has Changed
50 things about digital

42. 41. The Evolution Of Media Consumption
50 things about digital

43. 42. Tablets
50 things about digital

44. 43. Future of OOH is DOOH
50 things about digital

45. 44. Annotated Experiences
50 things about digital

46. 45. Crowdsourcing
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50 things about digital

47. 46. Cloud Computing
• Leverage scalable bandwidth for each
project or campaign.
• Maintaining elasticity allows for “pay as
you go” for used bandwidth which
helps manage the bottom line.
50 things about digital

48. 47. Transmedia Storytelling http://www.42entertainment.com/yearzero/
50 things about digital

49. 48. Emerging Platforms
50 things about digital

50. 49. The Future Is Ubiquitous Media
50 things about digital

51. 50. The Future Creative Partner
• Scalability
technology
• Elasticity
creative
• Extreme Problem
business
strategy Solving Abilities
50 things about digital

52. info@lureindustries
follow@lureindustries
northeast: 646.481.1340
southeast: 866.882.9234 x1