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Class consumer behaviour

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Consumer Behaviour R.R.Parida_CSREM_Marketing
Definition ,[object Object],R.R.Parida_CSREM_Marketing
Based on study of ,[object Object],[object Object],[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
Buyer characteristics depends on factors… ,[object Object],[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
Cultural factors ,[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
Social factors ,[object Object],[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
Personal Factors ,[object Object],[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
Psychological Factors ,[object Object],[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
Why do we need to study Consumer Behaviour? R.R.Parida_CSREM_Marketing
Failure rates of new products introduced ,[object Object],[object Object],R.R.Parida_CSREM_Marketing
Can Marketing be standardised? No. Because cross - cultural styles, habits, tastes, prevents such standardisation. R.R.Parida_CSREM_Marketing
Language Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
“ Come alive with Pepsi” ,[object Object],[object Object],R.R.Parida_CSREM_Marketing
Buyer Behaviour R.R.Parida_CSREM_Marketing
Other Stimuli R.R.Parida_CSREM_Marketing
Buyer’s Decision Process The five stage model. ,[object Object],[object Object],[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
Buyer’s Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
Buying Roles ,[object Object],[object Object],[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
Buying Behaviour ,[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing
[object Object],R.R.Parida_CSREM_Marketing
Post - Purchase Behaviour ,[object Object],[object Object],[object Object],R.R.Parida_CSREM_Marketing

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