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Broadcasting | Service Design by jylee 2013

Broadcasting | Service Design
2013 2nd semester class by jylee

interacitveService.jylee6977.com/tc

Class Schedule


1

09/05

Introduction

- Ice Braking
- 수업 소개

2

09/12

방송영상환경(1)

방송 영상 환경에서의 사용자 중심의 새로운 서비스 및 인터랙션 방법 소개

3

09/19

방송영상환경(2) _ 추석

시청자에서 사용자로의 변화의 패러다임 (IPTV/SmartTV/NScreen)

4

09/26

서비스 디자인 방법론 소개

- 서비스 디자인 사례
- 방송과 TV에서의 서비스 디자인

5

10/02

사용자 관찰(1)

- Shadowing/Interview/Observation
- 무엇이 문제인가?

6

10/09

사용자 관찰(2) _ 한글날

- Contextual Inquiry
- The Five Why Technique

7

10/16

문제 정의(1)

- Affinity Diagram/Persona
- Background Research (Understanding Users)

8

10/23

중간고사

- Service Idea/Service Principle

9

10/30

아이디어 발산

- 다양한 아이디어 발상 방법 소개
- Brainstorming/Ideation

10

11/06

아이디어 수렴

- Idea Grouping
- Service Concept(Service Headline)

11

11/13

서비스 프로토타입(1)

- Service Scenario
- Service Prototyping (Role Playing)

12

11/20


- Service Prototyping

13

11/27


- Service Blueprint

14

12/04

최종 결과물 Wrap Up

- 최종 Design/Paper Refine

15

12/11

기말고사

- 최종 Presentation



Let’s face it. Despite our love for TV, the
experience is broken.

4


For Example:
•
•
•
•
•

Too many remotes
100 channels and nothing on
Clunky channel guides
Lack of device compatibility
Constant interruptions

Image Source: Gizmodo

5


OUR MOBILE DEVICES NOT
TOO LONG AGO…

Image Source: Wikipedia

6


WHAT A DIFFERENCE A FEW YEARS MAKES

7


“Well, you just end up with a table full of remotes, a clust
er full of boxes, a bunch of different UIs -- and that's the
situation we have today.

The only way that's ever gonna change is if you can re
ally go back to square one and tear up the set-top bo
x and redesign it from scratch with a consistent UI
across all these
different functions and get it to the consumer in a
way that they're willing to pay for it.”
–Steve Jobs, Patron Saint of User Experience Practitioners

Source: AOL:

8


Our TVs are much too complicated.

It doesn’t have to be that way.

9


TV is the next big problem for UX
to solve.

10


But How?
By knowing what’s going
on in the connected TV
landscape…

… and getting the skills
to do it.

11


1. THE RISE OF CONNECTED TV
Definition, Stats/Trends

2. THE WAR FOR YOUR LIVING ROOM
Key Players, An Elephant in the Living Room

3. IMPLICATIONS FOR UX
Challenges and Opportunities

4. LET’S DO THIS

Prototyping and Evangelization

5. KEY TAKEAWAYS

Recap and Reference Materials

12


1. THE RISE OF CONNECTED TELEVISION



What is Connected TV?
It’s a term used to describe the integration of the

internet and web features into TV sets and
set-top boxes, as well as the convergence between
computers and these television sets or set-top boxes.

Source: Wikipedia

14


Also known as:
•
•
•
•
•
•

Smart TV
Cloud TV
Hybrid TV
Internet TV
ITV
Interactive TV

15


Connected TV is already here.

It’s just not very evenly distributed.
Source: William Gibson – “the future is already here it is just unevenly distributed.”

16


90%
80%
70%

Connected TV sales are growing with
91 million units projected for 2012.

60%
50%
40%
30%
20%
10%
0%
2012

2014

2016

Source: Global Flat-panel TV and Connected TV Forecast - Kantideep Thota Source: Global Smart TV Market (2011 – 2016) Critical C
apability, Use Case Analysis & Forecast By Accessories, Platforms, Middleware, Application & Geography - MarketsAndMarkets.com

17


Consumer activities while watching TV

Second screen viewing is the new
normal.

80% of US adults mobile
multi-task while watching TV.

Source: Yahoo! and Razorfish survey Source: Ericsson presents TV & Video Consumer Trend Report 2011 - Ericsson

18


Cord-cutting is on the rise.
Cable is not.

2.65 million Americans cut the cord
in 2008-2011.

Source: HBO Here are those cord-cutting stats you asked for – Rebecca Greenfield

19


Our appetite for live on-demand streaming content is
breaking records.

June 2010
1.6 million viewers

April 2011
2.4 million viewers

August 2012
3.2 million viewers

Source: Viewers opted for the Web over TV to watch Curiosity's landing – CBS News

20


40% of Americans live-streamed.

Live-stream viewers were also
2x more likely to watch
primetime coverage on TV.

Source: Apple and the iPhone TV: one day all televisions will be this way – Computerworld Source: Olympics Platfo
rms Score – Variety

21


This has all caught the attention of
some big players…

22


2. THE WAR FOR YOUR LIVING ROOM



The Next Technology War
“As the Consumer Electronics Show continued in
Las Vegas, at least one theme became clear:

The next big technology war is for your living room.”
- Hayley Tsukayama, Washington Post

24


25


THE TV SET MANUFACTURERS

26


THE GAME CONSOLE MAKERS

27


THE SET TOP BOX MANUFACTURERS

28


THE CONTENT PROVIDERS

29


THE CABLE AND SATELLITE PROVIDERS

30


There is an elephant in the living room.

Where’s Apple in all of this?

31


“I finally cracked it.”

Source: Steve Jobs – Walter Isaacson

32


Source: Steve Jobs – Walter Isaacson

33


3. IMPLICATIONS FOR UX



What does all this mean
for usability professionals?

To begin with we’ll need
to contend with the
10 foot experience.


35


What is the 10 ft experience?
It’s a software user interface designed for display on a
large television with interaction using a regular
television-style remote control.
Source: Wikipedia

36


While there are similarities with mobile, and
tablet design, the 10 foot experience is an
altogether different beast.

Let’s talk about the
challenges and opportunities.

37


1. CONSIDER THE USER’S ENVIRONMENT

Image Source: MorgueFile

38


2. UNDERSTAND THE PHYSICAL CONSTRAINTS


39


3. KNOW THE DISPLAY RULES


40


4. EVALUATE THE CONTENT


41


5. IDENTIFY THE INTERACTION METHODS


42


Now let’s talk about the
opportunities and
advanced capabilities.

43


1. New INTERFACES

44


2. SOCIAL TV AND COMMUNITY VIEWING

45


3. SUPER-NICHE AND ORIGINAL PROGRAMMING

46


4. APPS AND GAMES

47


5. RECOGNITION AND PERSONALIZATION

Source: Razorfish Emerging Experiences

48


6. WATCHING SMART TV



50


WATCHING HABIT

51


CHANGES OF

WATCHING ENVIRONMENT

52


CHANGES OF


53


CHANGES OF




CHANGES OF

스마트한 컨텐츠
따로 또 같이
상황에 적합한 사용성
쉬운 검색/
정보 제공

공감 가능한 서비스



CHASM



Diversity of

INPUT DEVICE



FOR NEXT WEEK
추석동안..

독특한 시청형태/TV주변 상황 등 기록



뜻 깊은 한가위 되세요.


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