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Pr Seo
- 1. SEO PR
- 4. The New News
- 9. News Goes Online - Nielsen / NetRatings
- 10. News Goes Online
- 11. SEO PR A process by which a business uses their news content to connect with key audiences online.
- 12. Benefits to SEO PR 1 – Direct Web Traffic 2 – Influencer Awareness 3 – Search Visibility
- 13. Direct Traffic
- 15. Influencers
- 16. How Journalists Keep up on News Source: Bulldog Reporter / TEKgroup International
- 18. Tips for SEO PR
- 20. Tip 1: Use search friendly keywords
- 22. Tip 2: Stay Focused
- 24. Images help tell a story 89% of journalists ‘strongly agree’ or ‘agree’ that images enhance the experience associated with a news release.
- 25. Tip 3: Use Images More than 50 blog articles from 3 releases
- 29. Tip 5: Optimize your release for search
- 31. Thank You! Blog: http:// www.newinfluencer.com Twitter: http://twitter.com/PRWeb Web site: http://www.prweb.com
Notas do Editor
- Two centuries ago, media came into common usage, referring to the role that newspapers played within society. As Thomas Carlyle (1869) noted, they were the fourth estate : the medium that existed between the political sphere and the individual citizen. It was their responsibility to frame political issues and provide citizens with the information they needed to make political decisions.
- So in this paradigm, the media played the role of gatekeeper – it was their responsibility to decide what was newsworthy and what wasn’t and it was in this role that public relations became a practice – and for many years the main part of the job of the PR practitioner has been to engage with the media and try to get coverage for their client or company.
- News and readers have gone online – so what? Multimedia – social – search driven… Well online news changes… The rules of the game change as do the players… Before…news was driven by editors and publications – now news is driven by user interest…
- When journalists were asked how they follow the news
- When journalists were asked how they follow the news
- Over 360,000,000 searches per month across the top search engines with 90% growth over year. - Search Engine Watch
- 44% of respondents reported taking some kind of action as a result of seeing a video advertisement. - Online Publishers Association