47. “ People don’t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts.” “ The Story Factor” by Annette Simmons
52. “ People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. [L]eaders…give people stories they can tell themselves. Stories about the future and about change.” “ Tribes” by Seth Godin
57. “… [I]t’s not enough to marshal an effective argument. Someone somewhere will inevitably track down a counterpoint to rebut your point. The essence of persuasion, communication, and self-understanding has become the ability to fashion a compelling narrative.” “ A Whole New Mind” by Daniel H. Pink