A light and inviting 5 minute story for anyone who is in business dealing with customers. And they want to make more money with their best customers. Remember, not all customers are created equal. Most remember 80% of their profits come from their top 20%; What about the rest?
11. You make stuff or provide services through direct or indirect channels.
12. You make stuff or provide services through direct or indirect channels.
You are here. Channel is here. Customer is here.
13. You make stuff or provide services through direct or indirect channels.
And the farther you are away from the ultimate buyer,
the less likely you know your customer.
14. You make stuff or provide services through direct or indirect channels.
Sometimes you think your ultimate customer is the channel.
15. Funny how the ultimate user who buys your stuff, doesn’t.
23. You make stuff or provide services to make money and profits from your customers.
These are your customers.
24. You make stuff or provide services to make money and profits from your customers.
These are your customers.
This are the profits.
25. You make stuff or provide services to make money and profits from your customers.
Most remember that 20% of your top customers gives you 80% of your profits.
26. You make stuff or provide services to make money and profits from your customers.
Most remember that 20% of your top customers gives you 80% of your profits.
These are your most valuable customers.
27. You make stuff or provide services to make money and profits from your customers.
Most forget that 80% of your losses come from your bottom 20%.
30. You make stuff or provide services by selling and marketing to customers.
31. You make stuff or provide services by selling and marketing to customers.
Boy, is he
trying to sell!
32. You make stuff or provide services by selling and marketing to customers.
Some CFOs think selling and marketing costs money.
33. You make stuff or provide services by selling and marketing to customers.
Some CFOs think selling and marketing costs money. You know. Red ink.
34. You make stuff or provide services by selling and marketing to customers.
Some CFOs think selling and marketing makes money.
35. You make stuff or provide services by selling and marketing to customers.
Some CFOs think selling and marketing makes money. You know. Black Ink.
36. You make stuff or provide services by selling and marketing to customers.
Some smart CFOs think selling and marketing to your best customers is smart.
37. You make stuff or provide services by selling and marketing to customers.
You too know selling and marketing to your best customers is smart.