1. Search Engine Optimization for Small Business Leveraging the power of organic search to maximize traffic and conversion Jeffrey White J White Research September 11, 2010

2. Search: Salon Los Angeles to find www.edanedan.com

3. Searching… Salon Los Angeles to find www.edanedan.com Page 2? Page 3? Page 4?

4. Found… www.EdanEdan.com in Salon Los Angeles

5. What we see:

6. What search engines see…

7. Keyword Density: Salon Los Angeles Keyword Phrase not well represented…

8. Linking Pages: Within your site and to your site from others Your site Internal Links: Links to pages within your site External Links: Links to your site from other sites Image source: SEOmoz.org