1. Social Media Marketing (SMM)for CPES Friday, March 4, 2011

2. Commonly Used Social Media Tools The most widely known are: Facebook Twitter Linkedin Blogging – RSS feeds (Google Reader) And a fourth that could be very beneficial: Slideshare world’s largest community for sharing presentations

3. Blogging (on Wordpress) CPES could create a blog website that is an “off-shoot” from CPES website that is the platform for its social media activity “One-stop-shop” to provide clients/partners and all others interested with latest in activities or relevant content Could embed videos, Slideshares, links to articles, and updates on projects as they develop

4. About Slideshare Could be the best way to create buzz via engaging slideshow presentations to a large audience Can share presentations, documents, PDFs, videos, and webinars Share publicly with millions of users, or privately with colleagues or clients 45 million visitors a month Build a Slideshare professional network Create SlideCasts = Slideshare + Podcast Host Zipcast meetings (public or private) Zipcast = Slides + Video + Audio + Chat

5. Integration of Slideshare Display presentations, PDFs, or videos on your Linkedin Profile, then provide links and announce new content via Facebook and Twitter

7. Increased Exposure (both direct and viral) of CPES could result in partnerships with other professionals – “pieces to the puzzle”

8. Invitations to speak at conferences, further building exposureFuture: Communication of Enterprise Community results in a visual way Building of applications on various platforms for interactive participation by third parties

9. What will be required of CPES? More than 50% of social media marketers see marked results after approximately 6 hours of worka week Weekly posts of news articles that are relevant to CPES work that are currently circulated internally via email “Mini op-eds” that are much more frequent; using the internet as our newspaper Preparation, organizing and hosting of Slideshare presentations Cost = $19/month for Silver level account

10. Next Steps Creation of Slideshare, Twitter, and Facebook accounts Build network on these platforms with existing contacts Editing of past presentations given by DS at conferences to post on Slideshare, and share via Twitter, Facebook, and Linkedin Writing and sharing of mini op-eds online Investigate developing applications to use for our projects as they get built (i.e. visual display of indices)