5. 1. YouTube – Dangerous Ground? over 85,000 people have viewed one of the dangerous ground videos and thousands have visited the website. www.justgiving.com/dangerousground “ ”
12. 1. & 2. Flickr & YouTube on Justgiving www.justgiving.com/laurahknight
13. 3. Facebook – find your fans! 8 million UK users and it’s Free! http://www.new.facebook.com/pages/Dogs-Trust/6366026879
14. 3. Facebook – mixed media pages http://snipurl.com/3tc25
15. 3. Facebook – biggest referrer to Justgiving http://apps.new.facebook.com/justgiving 20% of people who come to Justgiving, come from Facebook Facebook referrals to Justgiving overtake Google
16. 3. Facebook – or other social networks www2.saga.co.uk
17. 3. (other social networks)... Silver surfers! http://justgiving.wordpress.com/2007/11/21/silver-surfers-raise-38-more-online This particular trek raised £60,000 of which £23,000 (even excluding Gift Aid) came in online, which wouldn’t have been raised otherwise This core audience wasn’t completely familiar with the internet and we wanted to let them know all that the internet has to offer in terms of online sponsorship. Christian Aid performed a detailed analysis of their 2006 events and found that the event ‘In the footsteps of Moses’, a trek through the Egyptian Sinai desert, had not generated any income online. The reason for this became clear when it was discovered that the age range of the participants for this event was between fifty and seventy.
18. Some people are still wary of going online … it’s a scary place only full of teenagers … you need to be a computer expert … online fraudsters will steal your identity Show and tells really do work! 3. (other social networks)... De-mystification ! http://www.flickr.com/photos/bitterjug/870861414
19. 4. Your *own* social network http:// www.doggysnaps.com
20. 4. Your *own* social network http://www.allaboutpets.org.uk Note: Not necessarily about the charity *per se* It’s about what the charity does, its objective, the people (or pets) it serves...
21. 4. Your *own* social network (forums work too) http:// www.alzheimers.org.uk/talkingpoint Serve a purpose; be useful
35. 7 ways to engage supporters online 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7. Email newsletters
36. Some or all can be incorporated into Online Fundraising 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7. Email newsletters Online Fundraising
37. Online Fundraising can be incorporated into all or some of them Online Fundraising 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7. Email newsletters
38.
39. Some useful sites to look at after the session Summary of Mission fish report into online fundraising http://www.nfpsynergy.net/reportdownload.php?pdf=MissionFishreportsummary.pdf Full report: http://www.nfpsynergy.net/reportdownload.php?pdf=nfpSynergy_Virtual_Promise_2007_Full_Results-FINAL.pdf Five tools for listening online: http://www.chrisbrogan.com/five-tools-i-use-for-listening Social media statistics: http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3 We are Media – non-profit social media starter kit: http://www.wearemedia.org NTen: http://www.nten.org Netsqaured: http://netsquared.org Beth Kanter’s blog: http://beth.typepad.com/beths_blog Amy’s blog: http://www.amysampleward.org The Justgiving blog: http://justgiving.wordpress.com