JustGiving monitoring case study
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An in-depth case study covering how we started out monitoring from not measuring anything, to using a variety of tools to track and measure our activity and our users’ activities. We’ll share how we chose the tools we use, how we use them, and how we report on them to connect social media metrics to business goals. Also, we'll share what we've learnt and what we could've done better.
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JustGiving monitoring case study
- 1. JustGiving monitoring case study - from evaluation to implementation Jonathan Waddingham Product Manager JustGiving December 1st 2010
- 2. About JustGiving... 11m+ have helped over 8000 charities over£650m raised
- 4. Managed JustGiving’s social media strategies
- 5. Set up listening and measurement tools
- 6. Focus on integrating website with social media
- 8. What I’m going to talk about Context around social media use & JustGiving How we measure our impact What we’ve learnt
- 9. Some context Social media is important to us (no really) Our users are actively using social media and our site together We have blogged for years as one of our primary comms tool We had presences on Twitter, Facebook (and lots of other places too)
- 10. 2.5% Twitter 59% Facebook 3% JustGiving.co.uk JustGiving referral traffic in last month
- 11. Goal - social media at heart of business
- 12. What we were already doing
- 16. Using bit.ly andTwitter http://bit.ly/info/SMguide
- 17. The occasional tweetreach http://tweetreach.com
- 18. And that gave us... A rough idea of what worked/didn’t work No tracking over time
- 19. Made it tricky to know what to do next
- 22. Product launches
- 23. Key messages
- 26. I found some tools to try out...
- 27. https://analytics.postrank.com/ Postrank is great for blogs
- 28. Postrank is great for blogs
- 29. Postrank is great for blogs https://analytics.postrank.com/pricing
- 31. Viralheat gives you good stats
- 32. Viralheat gives you good stats
- 33. ViralHeat is great for Twitter http://viralheat.com/
- 34. ViralHeat is great for Twitter http://www.viralheat.com/pricing
- 35. Their influencer report is really useful
- 36. Scoutlabs gives us an overall view
- 37. Sentiment is useful (less so for us)
- 38. Benchmarking *is* useful for us
- 39. Quotes help make your case!
- 40. Social media dashboard version 1
- 42. We also added google analytics...
- 43. It was getting silly
- 44. We needed a meeting...
- 45. Our (current) social Media KPIs Buzz Engagement Unique authors Share of voice
- 46. Social media dashboard v2
- 47. Now we’re in a better place
- 48. Yet some challenges still remain Data entry & updating stats weekly – monthly is probably better
- 49. Insight fed back to product http://www.justgiving.com/turing-papers/
- 50. Increased traffic from Facebook July 51% November 59%
- 51. Lessons learned The monitoring products are improving & changing all the time It’s hard to know at the outset what’s important to measure Start small and grow - don’t expect to change the world overnight Try to keep it as simple as possible Keep re-evaluating every few months Find case studies to help inform your goals
- 52. Carry on the conversation... Jonathan Waddingham jonathan@justgiving.com @jon_bedford @justgiving http://blog.justgiving.com slideshare.net/jwaddingham
Notas do Editor
- 22 Million in the UK
- This is social media
- $15 per month
- $9.99 basic plan
- By volume as well as influence