Digital lessons from Haiti - #DigiFun2010
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The document discusses lessons learned from using social media for fundraising efforts during the 2010 Haiti earthquake. It provides examples of how charities used tools like Twitter, Flickr, blogs and maps to share stories and updates from Haiti in a real-time manner. This digital response helped engage communities and increased donations to relief efforts. While charities had no prior experience, they learned through doing and partnering. The document advocates for transparency by showing donors where funds are spent and thanking donors.
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Digital lessons from Haiti - #DigiFun2010
- 1. #DigiFun2010 Lessons from Haiti Jonathan Waddingham Digital Strategist JustGiving
- 2. About JustGiving... 10m+ have helped over 8000 charities over£550m raised
- 4. Work with charities to make best use of the web
- 5. Research online (giving) trends to provide insight
- 6. Manage JustGiving’s social media strategieswww.slideshare.net/jwaddingham About me...
- 8. Phone blogging Videos Maps Photos Facebook Blogs Twitter
- 9. Bringing the story to life
- 14. Sharing stories and encouraging others to share
- 17. Getting people involved in the story
- 19. Showing where things are happening
- 22. Giving instant updates on the stories
- 24. Stories to be heard http://icanhaz.com/oxfamipadio
- 27. "We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need." Andrew Cates, chief executive of orphan charity SOS Children's Villages
- 28. Giving exclusive access to stories
- 31. "With technology and particularly social media developing so quickly there are new and extraordinary things that we can do to engage people in responding to each new disaster. This feels like the first truly digital response to a major overseas emergency and the support we have received from online communities has been amazing." DEC Chief Executive Brendan Gormley
- 32. They were no experts – but learnt by doing, and from partner charities The biggest risk was *not* getting involved – an opportunity cost Low cost – the barrier to entry is still small Primarily a way of creating discussion within communities Strengthen existing membership, increase trust in the DEC Lessons from the DEC
- 34. How does that apply to you?
- 39. “What a great video. It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life. Thanks for creating this video. Can't wait to see the next one!”
- 44. “Donating becomes relevant to the supporter — they find something that’s more tangible” Samantha Collen, senior project leader, Cancer Research UK innovation team.
- 46. Disaster fundraising is unique, but there are lessons to be learned How can you use social media to tell your stories? Transparency is a key theme – people want to know where their money goes The usual social media rules apply – enable sharing, conversations and feedback Focus on demonstrating impact using digital media Don’t forget to say thanks
- 47. Carry on the conversation… Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog LinkedIn
Notas do Editor
- With a staggering £60m raised for the DEC Haiti Earthquake Appeal to date and almost half the people in the UK having donated. Over £19m has been donated online. Facebook was the 2nd most important source of online referrals after BBC websites and Twitter 5th most important.
- Social media presence has long been regarded by many fundraisers as difficult for charities to directly monetise but people texting ‘GIVE’ to 70077 has so far raised over £161,000 despite being promoted almost exclusively on twitter.
- Title of an email after the “twestival”