1. +
Importance of Elements
& Principles
In Graphic Design
by: Brandi Musser

2. +
Design: Organizing Elements

3. +
Balance
Optical Center

Weight

Positive & Negative Space

Color


4. +
Idiosyncrasies
Individual Color

Color Contrast


5. +
Color
Memorable Moods

Bright or Saturated Colors

Backgrounds

Central Elements

Similar Colors

Color Consistently

Never Rely on Color Alone

Gender & Social Connotations of Colors


6. +
Type
Computer Type is NOT Print Type

Typeface Should be Appropriate to the Material

Readability

Italics

Use Typefaces Consistently

Type Density


7. +
Visual Consistency

8. +
Gestalt Theory

9. +
Line

10. +
Form Related to Line

11. +
Movement

12. +
Texture

13. +
Proximity

14. +
Alignment

15. +
Repetition

16. +
Contrast

17. +
White Space