1. ADVERTISING I
Key issues in advertising

2. 6 ISSUES IN ADVERTISING
 Puffery
 Taste and advertising
 Stereotyping
 Children’s advertising
 Advertising controversial products
 Subliminal advertising

3. PUFFERY

4. PUFFERY
Advertising or other sales representations, which
praise the item to be sold with subjective opinions,
superlatives, or exaggerations, vaguely and
generally stating no specific acts.

6. TASTE AND ADVERTISING

7. TASTE AND ADVERTISING
Everyone has different standards of good taste or
bas taste. Talking about advertising, anything that
leaves majority of the people uncomfortable falls
under bad taste advertising

10. STEREOTYPING

11. STEREOTYPING
A stereotype is a popular belief about specific
types of individuals.
Two types of stereotyping is typical in
advertisement
Racism
Sexism

12. RACISM
A belief or doctrine that inherent differences among
the various human races determine cultural or
individual achievement, usually involving the idea
that one's own race is superior and has the right to
rule others.

13. HOW RACISM APPEARED IN ADS

14. A BLACK SERVER

15. BLACKS WORSHIPPING THE WHITE

16. MAKING FUN OF FACIAL FEATURES

17. MAKING FUN OF NATIONS

18. TEXT FROM THE PREVIOUS AD
Pakistanis love cricket and they love making money. Sometimes they
combine the two with a good old Pakistani Match Fix so that the Black
Caps get to win a game and the Pakistanis get a big cheque from the
TAB
It's a win-win all round and we here at Moa love the business principles
behind it, which is why we're offering a Pakistani Backhander of our own.
So for every 10 cases of Moa ordered, the contact person who does the
ordering, that's you, gets 10 per cent of the match fee - a free case of
Moa beer for themselves that we don't tell anyone about.
Is this ethical? No. Is it Pakistani? Yes!
But best of all no one's going to really care because all of a sudden there
is Moa in the fridge instead of that frizzy lolly water from Otahuhu or East
Tamaki.
Daryl Tuffey.
Genuine all-rounder for Moa Beer
(Daryl Tuffey's endorsing signature)

19. MAKING FUN OF RELIGION/ TRADITIONS

20. SEXISM
Sexism, also known as gender discrimination or
sex discrimination, is the application of the belief
that there are characteristics implicit to one's
gender that indirectly affect one's abilities in
unrelated areas. It is a form of discrimination or
devaluation based on a person's sex, with such
attitudes being based on beliefs in traditional
stereotypes of gender roles. The term sexism is
most often used in relation with discrimination
against women

21. HOW SEXISM APPEARED IN ADS

25. An ad from 2005
Imagine a World Without Her
What would you do? How would
you manage? Caring for a child or
elderly parent, cleaning the
house, driving the kids to soccer
practice, cooking meals.
A recent study concluded that the
value of the things she does can
be as much as $43, 461 per year,
not including overtime . . .

26. CHILDREN’S ADVERTISING

27. ADVERTISING TO CHILDREN
 Two views
 Since children are incapable of making decisions by
evaluating the messages addressed to them,
advertisements should not be directed towards them.
 There are other self-regulatory mechanisms present in
the society and it is parents’ or guardians’ responsibility
to restrict advertising to children by moderating their
media consumption.

28. CHILDREN’S TELEVISION ADVERTISING
PRACTICE ACT – 1990 (USA)
 Not more than 10.5 min/hour of advertisements will
be displayed during children’s weekend television
programming, and 12 min/hour during weekday
programs.
 Commercial will be distinct from programs, and
program characters will be barred from promoting
products.

29. ADVERTISING CONTROVERSIAL
PRODUCTS

30. CONTROVERSIAL PRODUCTS
 Tobacco
 Alcohol
 Prescription Drugs

31. SUBLIMINAL MESSAGES

32. SUBLIMINAL MESSAGES
Promotional messages the recipient is not aware of,
such as those played at very low volume or flashed
on a screen for less than a second, or hidden in the
text. Its effectiveness is not supported by scientific
evidence, and its use is considered a deceptive
business practice in some jurisdictions.