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Advanced advertising media planning
1.
ADVANCED ADVERTISING Media Planning
2.
Media Planning
A decision process leading to the use of advertising time and space to assist in the achievement of marketing objectives,
3.
Aperture
The ideal moment for exposing consumers to an advertising message.
4.
Information sources
Marketing Sources Media Planning Creative Media Sources Sources
5.
Information sources –
marketing sources Area Sales Patterns Month-by-month sales patterns Distribution patterns Competitor’s advertising patterns
6.
Information Sources –
Creative sources Theme characteristics Message characteristics Creative Performance research
7.
Information Sources –
Media Sources Media Popularity Media cost forecasting Media characterstics
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