6. The rise of visual content
why NOW?
✤ Everybody has a smartphone with camera
✤ The rise of visual driven apps, applications, websites, communities
✤ Speed of the internet isn’t an issue anymore
✤ Everybody can be a designer with better tools, apps and example
templates
✤ Experimenting is allowed! Thanks to the development of html5
✤ Photo’s and video’s get more likes on social media
✤ There is too much data. Visualisation is needed to get a
clearer picture
zaterdag 2 februari 2013
24. Tips for using visual content
✤ Every post you place needs visual support
✤ Select images that serve the purpose of your post, for example explanation,
news or inspiration
✤ Which image will be liked and shared by your audience?
✤ Select appealing and unique images with emotion
✤ Place images as big as possible
✤ No designer? Create your own landingspage, resume or infographic with
unbounce.com or piktochart.com
✤ No photographer? Search usergenerated images on Instgram or Pinterest (but
always ask permission !)
✤ DIY: go and learn how to make and edit photos with pixlr.com/editor or with
apps on your smartphone
zaterdag 2 februari 2013
31. issues with visual content
✤ Monitoring your brand through visual content is hard because
video and photos are only found through google by the right
tags and definition
✤ An image or infographic does not tell the whole story!
✤ Not everybody has the right feel for choosing images. Always
work with a designer at first to set the right concept and feeling f
your brand
zaterdag 2 februari 2013
32. The rise of visual content
http://www.slideshare.net/justkirsten/de-opmars-van-visuele-content
by Kirsten Jassies
productmanager bloggers & social
@kirst_enj
kirsten.jassies@sanomamedia.nl
zaterdag 2 februari 2013