Social media for ministry orange conference small

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Justin Wise

Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy

TRENDWe live in a post-website world
#OC13

1 IN 5One in every five page views happens on
Facebook.com
#OC13

MOSTPeople will first come into contact with your
organization through a social network.
#OC13

Web Social MediaBlog
Static DynamicDynamic
Information-
driven
Relationship-
driven
Content-driven
Educate QuestionsStory
Brain VoiceFace
ONLINE PRESENCE MATRIX
© 2013 Justin Wise

SOCIAL MEDIA EFFECTIVENESS CYCLE
Build awareness for your organization
with social media content.
#OC13

NUMBER ONE
WAY TO
BUILD
AWARENESS?
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
KEYTAKEAWAY: Measure social network
audience numbers to gauge awareness.
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
Engaging the
audience you’ve
built with
interaction and
valuable content.
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
Mind your manners.
#OC13

Landing page optimized for
conversions
#OC13

Drip marketing campaign which
sends 10-12 emails over the course
of 12 weeks
#OC13

Also get monthly newsletter
highlighting some of the projects I’m
doing
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
KEYTAKEAWAY: Create
a strategy for
consistent
engagement with
your online audience.
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
Provide opportunities for your
audience to commit to something.
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
CTA = WIIFM
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
KEYTAKEAWAY: Create tasteful CTAs
asking your audience to commit to
something.
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
Provide measurable value so your
community can spread the word for you.
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
STU!
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
MORE STU!
#OC13

SOCIAL MEDIA EFFECTIVENESS CYCLE
KEYTAKEAWAY: Make it easy for
community members to embrace and
run with the Big Idea.
#OC13

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1. SOCIAL MEDIA EFFECTIVENESS #OC13 #OC13

2. #OC13

3. #OC13 @JUSTINWISE #OC13

4. SOCIAL MEDIA FOR BUSINESS YOU ARE HERE.

5. SUCCESS SOCIAL MEDIA #OC13

10. Organizational Big Idea ORGANIZATIONAL COMMUNICATIONS PYRAMID Content Marketing Strategy Website Strategy Social Media Strategy

11.

12. #OC13

13. SILOS!

14. DAZED & CONFUSED!

15. DECREASE!

16. TRENDWe live in a post-website world #OC13

17. 1 IN 5One in every five page views happens on Facebook.com #OC13

18. MOSTPeople will first come into contact with your organization through a social network. #OC13

19. Organizational Big Idea ORGANIZATIONAL COMMUNICATIONS PYRAMID Content Marketing Strategy Website Strategy Social Media Strategy

21. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

22. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

23. SOCIAL MEDIA EFFECTIVENESS CYCLE Build awareness for your organization with social media content. #OC13

24. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

25. NUMBER ONE WAY TO BUILD AWARENESS? #OC13

26. NUMBER ONE WAY TO BUILD AWARENESS. #OC13

27. 1350% #OC13

28. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

29. SOCIAL MEDIA EFFECTIVENESS CYCLE KEYTAKEAWAY: Measure social network audience numbers to gauge awareness. #OC13

30. #OC13

31. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

32. SOCIAL MEDIA EFFECTIVENESS CYCLE Engaging the audience you’ve built with interaction and valuable content. #OC13

33. SOCIAL MEDIA EFFECTIVENESS CYCLE Mind your manners. #OC13

34. SOCIAL MEDIA EFFECTIVENESS CYCLE Mind your manners. #OC13

35. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

36. #OC13

37. Landing page optimized for conversions #OC13

38. Drip marketing campaign which sends 10-12 emails over the course of 12 weeks #OC13

39. Also get monthly newsletter highlighting some of the projects I’m doing #OC13

40. +352% #OC13

41. ALL FROM ONE LITTLE TWEET. #OC13

42. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

43. SOCIAL MEDIA EFFECTIVENESS CYCLE KEYTAKEAWAY: Create a strategy for consistent engagement with your online audience. #OC13

44. #OC13

45. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

46. SOCIAL MEDIA EFFECTIVENESS CYCLE Provide opportunities for your audience to commit to something. #OC13

47. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

48. SOCIAL MEDIA EFFECTIVENESS CYCLE CTA = WIIFM #OC13

49. #OC13

50. #OC13

51. #OC13

52. #OC13

53. #OC13

54. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

55. SOCIAL MEDIA EFFECTIVENESS CYCLE KEYTAKEAWAY: Create tasteful CTAs asking your audience to commit to something. #OC13

56. SOCIAL MEDIA EFFECTIVENESS CYCLE Provide measurable value so your community can spread the word for you. #OC13

57. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

58. SOCIAL MEDIA EFFECTIVENESS CYCLE STU! #OC13

59. SOCIAL MEDIA EFFECTIVENESS CYCLE MORE STU! #OC13

60. SOCIAL MEDIA EFFECTIVENESS CYCLE #OC13

61. SOCIAL MEDIA EFFECTIVENESS CYCLE KEYTAKEAWAY: Make it easy for community members to embrace and run with the Big Idea. #OC13

62. #OC13

63. QUESTIONS?

64. @JUSTINWISE JUSTINWISE.NET/ORANGE

Social media for ministry orange conference small

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