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Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev December 16

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This document provides an overview of search engine optimization (SEO) and marketing. It discusses key factors that search engines like Google and Yahoo use to determine search rankings, including keyword use, page characteristics, site characteristics, and inbound links. It also covers negative ranking attributes to avoid, as well as how to get started with search engine marketing tools like Google Analytics and Google Search Marketing.

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Search Engine 101: Ranking, Results, Optimization and Marketing
Search Engine 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Law of Duality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Page Ranking ,[object Object],[object Object],[object Object]
Analyze Your Organic Search Listing Result ,[object Object],[object Object]
Title Shown = Page Title
Description +/- Meta Tag Description
No Meta Tag, plus Flash is a Problem
Understanding SERP
Local Business Center
Local Business Center
Yahoo! Local
Organic Search Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Use Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Use in Alt Tags and Image Titles
Page Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Number of Trailing Slashes (/) in URL ,[object Object]
HTML Validation of Document http://www.w3.org/QA/Tools/
Site/Domain Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Site/Domain Characteristics ,[object Object],[object Object],[object Object],[object Object]
Inbound Link Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://edweb.tusd.k12.az.us/Sabino/
Inbound Links & Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Negative Ranking Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engines & Sandbox ,[object Object],[object Object]
Search Engine Marketing ,[object Object],[object Object],[object Object]
Search Marketing Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points to Take Away ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev December 16