10 Tangible Tips to social media success

1. 10 TANGIBLE TIPS
FOR SOCIAL MEDIA SUCCESS
Justin Williams sketchbookLA

3. "We don't have a choice
on whether we do social
media, the question is
how well we do it."
-Erik Qualman

4. Today’s focus...
OPTIMIZING YOUR PROFILE
+
EFFECTIVE MESSAGING

5. FACEBOOK

6. THE PROFILE PICTURE
For Fan Pages
• Greater height than width
• Clear
square for your logo,
which is also used as your
thumbnail
• Facebook allows 200px wide
by 600px tall - use all of this
real estate to your
advantage

7. OPTIMIZED

8. NOT OPTIMIZED

9. THE COVER PHOTO
a new Facebook feature
Use the space on your cover photo to creatively promote you
and your brand

10. THE COVER PHOTO
• What else do you want your friends to instantly know about
you upon viewing your profile?
• Size: 850px wide by 315px tall
• Optimize photo size to avoid auto-resizing

11. COMMUNICATION DESIGNER

12. WEB DESIGNER

13. PHOTOGRAPHER

14. ALWAYS POST A PHOTO
• Facebookhas become
more visual than ever
• Posts are more likely to
be seen when a photo
is attached
• Allows for editing later

15. ALWAYS POST A PHOTO
vs.

16. BIT.LY EVERY LINK

17. BIT.LY EVERY LINK
• Track how many users clicked your content
• Obtain
a second metric besides “likes” and
comments
• Easilycompare w/ graphs and charts from
different links

18. POST FORMULA
[IMAGE] + [MESSAGE] + [CALL TO ACTION] + [LINK]

19. [IMAGE] + [MESSAGE] + [CALL TO ACTION] + [LINK]

20. POST OFTEN,
BUT NOT TOO OFTEN
• Post 3 - 5x per week
• More than once per day is annoying
• Consistency is key -- choose posting frequency and stick to it.

21. INTERNAL LIKING
All team members should “like” every post immediately.
This tricks Facebook’s algorithm into making your post appear in
the stream quickly.

22. INTEREST-BASED LISTS
• What do you want to share? NOT What do you want to
hide?
• What does your audience want to know? NOT What do you
want to tell them?
• When info is more targeted, engagement increases

23. PLAN AHEAD - TELL A STORY
• Plan
ahead to account for holidays, events, award
shows, etc. and tell a cohesive story.
• Write a schedule in a spreadsheet
• Always leave room to improvise

24. TWITTER

25. The biggest mistake we
see when companies first hit
Twitter is they think about it
as a channel to push out
information.
-Tim O’Reilly

26. START BY LISTENING

27. THE LISTENING SEARCH
Extremely Valuable - Widely Underused

28. THE LISTENING SEARCH
Search for key words relevant to what you offer

29. THE LISTENING SEARCH

30. THE RESPONSE

31. BE PERSONABLE AND REAL
• Twitter is not an advertisement, it’s a conversation
• People relate to conversation, not ads or broadcasts
• TEST: Would you send this tweet via SMS?
• Don’tinstantly go “in for the kill” -- wait at least 3 tweets
before pitching your brand

32. SUMMARY
• Utilize all of your profile’s screen real estate
• Include a photo with every post
• Bit.ly every link for more tracking info
• Follow the posting formula:
[image] + [message] + [call to action] + [link]
• Post consistently 3-5x per week

33. SUMMARY
• Create interest-based lists to target your posts
• Plan ahead to tell a story
• Use Twitter advanced search to listen to your audience
• Would you send this as an SMS? If not, don't tweet
• Send at least 3 tweets before pitching your brand

34. JUSTIN WILLIAMS
Email
Justin.Williams@sketchbookLA.com
Facebook
facebook.com/justin.m.williams
Twitter
@thisjustin_