Presented at the 2015 MENA Mobile Marketing summit this keynote looks at how good brands approach mobile and what a framework for success looks like. With some key insights from both the MENA region & globally.
DEFINITION OF INSANITY – DOING THE SAME THINGS OVER AND OVER AND EXPECTING DIFFERENT RESULTS
Nike….
What they’ve always done
Nike….
What they’ve always done
Human first
Mobile first
Intimate
Urgency
Useful information now
In this moment users are managing their activities and lifestyle to gain a sense of accomplishment
Active interaction with other people
Active planning in order to be prepared for upcoming activities
Seeking relaxation and entertainment in order to indulge oneself or pass the time
Seeking news and information that open the mind to new things
Focusing on finding and purchasing a product or service
Expressing passions and views to others
EXPERIENCES EASY TO USE, UNDERSTAND AND ENJOY.
APPROACH PROBLEMS IN A VERY HUMAN CENTRIC WAY.
EVALUATE HUMAN BEHAVIOUR AND DEVELOP SOMETHING REALLY IMPACTFUL IN THEIR LIVES.
JOB IS TO WEAVE TOGETHER CONTEXTS FOR WEB, MOBILE & SOCIAL. & EVEN PHYSICAL
RELEVANT, SIMPLE & HUMAN
[if !supportLists]· [endif]Use data to dynamically personalize your message – mass doesn’t work on mobile, which is a more intimate experience for the user. This will automatically create relevancy.