Evolving from using social media to becoming a social business can be hard. During this CBS Social Media (#knxsoc) keynote, this presentation attempts to break down this evolution into 13 foundational key steps using my experiences in both SMB and enterprise-level companies.
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Evolving from Social Media to Social Business
1. EVOLVING FROM SOCIAL
MEDIA TO SOCIAL BUSINESS
Justin Levy
Global Social Media
Online Services Division, Citrix
@justinlevy | #knxsoc
2. @justinlevy #knxsoc
B2B or B2C?
Tip: Cats, dogs, babies = always work
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
Photo Credit: http://www.flickr.com/photos/andresrueda/3219931640
3. @justinlevy #knxsoc
Disclaimer: If your company or product
SUCKS, none of this will help you.
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
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I’m just like you…
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
12. @justinlevy #knxsoc
“An organization that has put in place the strategies,
technologies and processes to systematically
engage all the individuals of its ecosystem
(employees, customers, partners, suppliers) to
maximize the co-created value.”
- Open Knowledge
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Steps to Developing a
Social Business Framework
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Step 2: Establish social media guidelines
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Who did we require to take the training?
Worldwide Marketing
Product Marketing Managers
Global Customer Support /
Social Support
~800
employees
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Step 3: Develop a crisis response plan