It seems that more and more, ordinary citizens all around the world are using social media tools like blogs, YouTube, and Twitter to reach out to a global audience to report on and expose the rampant human rights violations that are occurring every single day. But it is all too easy for us to be swept away by this new frontier, overly confident of what it is capable of. We must proceed with caution and with a conscious mind. Join Journalists for Human Rights during Social Media Week where we hope to educate and inform the technologically savvy and globally conscious citizen of how to effectively and, more importantly, responsibly share, tweet, or blog of issues that deal with human rights in a way that will encourage an ongoing dialogue.

1. Make Media Matter:
Using Social Media to Spread
Human Rights Awareness
Journalists for Human Rights
Carissa Maclennan | Education Specialist
Justine Abigail Yu | Social Media Coordinator
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2. www.jhr.ca
facebook.com/jhrnews
@jhrnews
#rightsmedia
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3. Our goal is to make
everyone in the world
fully aware of their
rights.

4. The Ripple
Effect

5. 1. Journalists are trained in human rights
reporting
2. Media house produces human
rights stories
3. Individuals hear, read or watch
the human rights story
4. Individuals share the story
with their networks
5. Community begins to talk about
the human rights issue
6. Community pushes
for change!

6. Social Media

7. CONFESSION

8. There is nothing fundamentally new
or groundbreaking about what we
have to share today.
Sorry.

9. Sharing stories to push for change is not
unique to the digital age.

10. What is new is the power
of social media to
exponentially leverage
word of mouth.

11. Speed. Energy. Urgency.

12. ...but often at the expense of
context, relevance, and accuracy.

13. Let’s take a step back
and reassess what we
consume and share online.

14. Our approach needs to be
responsible, critical, and effective.
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15. Enter Rights Media.

16. What is Rights
Media?

17. What is Rights
Media?
the process of writing,
collecting, editing, producing,
and distributing media that
creates societal dialogue on
human rights issues

20. What is Rights
Media?
It’s your toolkit.

21. Let’s Keep It Real.
What does this mean? What can you do?

22. As a producer, you can
create Rights Media pieces.

23. 1. Journalists are trained in human rights
reporting
2. Media house produces human
rights stories
3. Individuals hear, read or watch
the human rights story
YOU ARE HERE. 4. Individuals share the story
with their networks
5. Community begins to talk about
the human rights issue
6. Community pushes
for change!

25. As a consumer, you can
responsibly, critically, and
effectively share human
rights stories and push it out
to your social networks.

26. 1. Journalists are trained in human rights
reporting
2. Media house produces human
rights stories
3. Individuals hear, read or watch
the human rights story
4. Individuals share the story
with their networks
YOU ARE HERE.
5. Community begins to talk about
the human rights issue
6. Community pushes
for change!

28. Be critical,
responsible,
and effective.

29. Awareness is the
first and most necessary step
to ending rights abuses and
violations.

30. Join us.

31. www.jhr.ca
facebook.com/jhrnews
@jhrnews
#rightsmedia
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