Overview of developing an online business strategy together with a case study on Transglobalshipping.com.au

1. CREATING GREAT ONLINE
BUSINESS
BY JUSTIN DAVIES
EMERGINATION
emergination

2. WHAT WILL WE COVER?
THE TWO ESSENTIAL PARTS OF ONLINE STRATEGY
A REAL LIFE EXAMPLE - FROM ZERO TO HERO
... THAT COVERS THE PROCESS
A BRIEF INTRODUCTION TO THE SYSTEM THAT
UNDERPINS THE ACTIVITIES
WHY? SO YOU CAN SEE THE VALUE THAT CAN BE ADDED
TO YOUR BUSINESS AND OTHERS...
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3. A NICE HOTEL IN THE DESERT
WITHOUT THE ROADS TO GET THERE... IS POINTLESS

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5. AN EFFECTIVE DIGITAL STRATEGY
WE MUST CONSIDER
HOW TO GET CUSTOMERS TO THE SHOP
WHAT THEY SEE WHEN THEY GET THERE
HOW WE GET THEM BACK
CAN WE GET THEM TO BRING THEIR FRIENDS
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6. CASE STUDY
WWW.TRANSGLOBALSHIPPING.COM.AU
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7. ENQUIRIES AND TRAFFIC = 0
WWW.TRANSGLOBALSHIPPING.COM.AU

8. 4 KEYS TO DIGITAL STRATEGY
1. WEBSITE REVIEW - COMPREHENSIVE REPORT COVERING
ANALYSIS OF TRAFFIC, DESIGN, USABILITY, TECHNICAL ISSUES,
COMPETITOR SITES AND OPPORTUNITIES TO BECOME CATEGORY
LEADER
2. KEYWORDS REVIEW - DISCOVERY ANALYSIS USING UNIQUE
RESEARCH TOOL AND METHOD TO DETERMINE WHICH WORDS ARE
AVAILABLE TO BUILD UPON FOR COST PER CLICK AND ORGANIC
SEARCH
3. SITE REDESIGN AND DEVELOPMENT
4. ONLINE BUSINESS PLATFORM - EASILY UPDATE WEB CONTENT,
BUILD YOUR DATABASE, COMMUNICATE WITH YOUR CUSTOMERS
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9. TRANSGLOBAL SHIPPING
A HUGE INCREASE IN TRAFFIC AND QUALIFIED LEADS AT A
FRACTION OF THE COST OF YELLOW PAGES

10. DRIVING TRAFFIC
ORGANIC COST GREAT
SEARCH PER CLICK CONTENT
A GREAT WEBSITE NEEDS ALL THREE TRAFFIC
STRATEGIES
ORGANIC SEARCH - WHAT GOOGLE DELIVERS FOR
FREE
COST PER CLICK - GOOGLE ADS
GREAT CONTENT - WHY VISITORS WILL GO THERE IN
THE FIRST PLACE - AND TIED INTO SEARCH TERMS
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11. SO WHAT HAPPENED?
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13. GOOGLE IS THE NEW
BATTLEGROUND FOR BUSINESS
FOR MANY, IF YOU DON’T EXIST ON GOOGLE... WELL, YOU
DON’T EXIST
THE MAJORITY OF BUSINESSES HOWEVER DO NOT HAVE
AN EFFECTIVE STRATEGY FOR CREATING ONLINE
BUSINESS
GETTING YOUR OWN BUSINESS NAME TO RANK HIGHLY
IN GOOGLE USEFUL. HOWEVER WHEN CUSTOMERS LOOK
FOR A SOLUTION TO A PROBLEM YOU CAN SOLVE, THEY
WILL TYPE ODD TERMS INTO GOOGLE - AND NOT YOUR
BUSINESS NAME
IT REQUIRES CONSTANT VIGILANCE
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14. TELL TALE SIGNS THAT
A STRATEGY IS NEEDED
“MY WEBSITE IS CRAP / NOT GENERATING TRAFFIC”
“SENSIS ARE NOW TRYING TO FLOG ME GOOGLE ADS. I
DON’T KNOW IF THESE PACKAGES ARE GOOD VALUE”
“WE DON’T GET ENOUGH LEADS INTO OUR BUSINESS”
“I’D LIKE TO BE ON PAGE ONE ON GOOGLE”
“I’M THINKING ABOUT CREATING A BLOG, LINKED IN
PROFILE, TWITTER, FACEBOOK, GMAIL....”
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15. ONLINE BUSINESS SYSTEM
ONCE THE BASICS ARE ESTABLISHED THERE IS STILL A
GREAT DEAL OF VALUE THAT CAN BE ADDED.
YOU CAN KEEP CONTROL AND KEEP IN TOUCH EFFECTIVELY
WITH DIFFERENT CUSTOMER GROUPS
(PREMIUM, MID LEVEL AND ENTRY LEVEL CUSTOMERS)
MONITORING EFFECTIVENESS OF THE SYSTEM
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16. ONLINE BUSINESS
FREE TRIAL AVAILABLE AT
WWW.EMERGINATION.COM.AU
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22. CREATING GREAT ONLINE
BUSINESS
BY JUSTIN DAVIES
EMERGINATION
emergination