2. -Found in 1865 as a
wood-pulp mill by
Finland-Swede Knut
Fredrik Idestam.
-Finnish Rubber Works
acquired Nokia wood
mills as well as Finnish
Cable Works, a
producer of telephone
and telegraph cables.
- All three companies
merged as Nokia
Corporation in 1967.
3. Today Nokia is the most prolific maker of cellular phones.
World's largest telecommunications equipment
manufacturer.
Nokia provides mobile communication equipment for
every major market and protocol, including GSM, CDMA
and WCDMA.
Its global market share was 23% in the second quarter of
2011.
4. The Mobile Gaming era
The mobile phone had only the most basic of games by
the end of the 20th century.
Snake on the Nokia 6110, really pulled a
masterstroke, because it sparked the
beginning of a new era.
New technologies opened the door for more
sophisticated mobile gaming:
J2ME (Java 2 Micro Edition) and
BREW (Binary Runtime
Environment for Wireless).
5. Other Early Mobile Gaming Devices
Game Boy (1990)
Game Boy Advance (2001)
NINTENDO
PlayStation Portable (2004)
SONY
6. Gaming craze and Nokia’s Vision
In the late 1990s, gamers increasingly carried both mobile
phones and handheld game consoles.
Nokia spotted an opportunity to combine these devices
into one unit.
So on October 2003, they launched a product, a device
that integrated the wireless cell-phone and the handheld
gaming console.
It was……………
8. It was a game deck, an MP3 player, a wireless browser, and a
phone in one.
Based on the Symbian OS 6.1 and Series 60 user interface like
the 7650 and 3650.
Two useful additions: MP3 player and FM radio.
Able to run all Series 60 software and Java MIDP applications.
Main CPU was an ARM Integrated (ARMI) compatible chip
(ARM4Tarchitecture) running at 104 MHz.
Online and multimedia games via GPRS or Bluetooth.
N-Gage was the first device of its kind.
9. The Hype and the Reality
The release of the console was followed by an incredible
advertising campaign and various PR-projects.
However, sales of the console turned out to be minimal
even in the first month.
Nokia initially claimed 400,000 sales in the first two
weeks.
Independent market research claimed that N-Gage sold
only 5,000 decks in the United States in that time, and
800 decks in the UK, which came up to be true.
10. What went wrong??
The Design:
To insert a game, users had to remove the phone's plastic cover and remove
the battery compartment
The speaker was on the side edge of the phone, resulting in many gamers
mocking it as talking into a "taco phone“
or "side-talking.“
In the gaming realm, N-Gage was also criticized for its vertical screen and the
poor selection of games.
11. What went wrong??
The Market:
The price was comparatively too high.
Nokia wanted to capture the Mobile Gaming Industry.
But, competitors such as GameBoy Advance was too much.
It fell behind in the cell-phone
user market too.
(It could not position itself anywhere.)
12. Correcting Mistakes????
On late 2005, Nokia launched it’s 2nd Edition of N-Gage;
The N-Gage QD.
Features such as:
Front speakers.
Convenient Game cartridge slot.
Smaller, smoother design.
Compatible Keys.
Cheaper price.
The changes came with a price:
MP3 playback, FM radio reception, and USB connectivity
options had all been removed.
Body was made out of a cheaper material.
13. Same Results!
Now, even tougher competitors had entered the market.
Sony PlayStation Portable
New cell phones
There were no qualitative changes.
On November 2, 2009 it was announced that the N-gage service
would continue through 2010 before being shut down for good.