3. Chuck Norris
oooops, Martin, said, Martin…
CEO of Mobile Future
Institute
Editor in mCommerce
Daily
International Speaker
Author of:
Information retrieved from http://www.mobilefutureinstitute.com/ Aug 13, 2013
5. Mobile Shopping Life Cycle
The Pre -
Buy
In Transit
On
Location
Selection
Process
Point of
Purchase
Post
Purchase
6. The Setup
Action: Proactive
Research
Devices: Tablets and
Smartphones
Type of marketing: Pull
Important aspects:
time, mind – set,
location
What marketers can
do: Go mobile!
The Pre
- Buy
7. Mobile Advertising vs.
Mobile Mailing
Top 4 categories of
Mobile Advertising
in South America:
◦ Technology & Telecoms – 50%
◦ Entertainment & Media – 36%
◦ News & Education – 4%
◦ Social & Dating – 4%
Mobile Email Open
by phone (Global)
◦ Consumer Services – 34%
◦ Financial Services – 33%
◦ Cable & Telecoms and
Entertainment – 26%
◦ Hospitality & Retail – 24%
◦ CPG & Education – 23%
◦ B2B – 14%
8. The Move In
Transit
Action: Heading to the
store
Devices: Smartphones
Type of marketing: Pull
Important aspects:
time, mind – set,
location
What marketers can
do: Incentivise
9. Seekers vs. Cruisers
In the continual
research phase
Flexible on
Location
Open to
Suggestions
Shared Intent
Entered the post
– research phase
Made up their
mind
Determined
Destination
Shared Intent
11. The Push On
Location
Action: Walking the
aisles
Devices: Smartphones
Type of marketing:
Push
Important aspects:
location, intentions
What marketers can
do: Interact
13. The Play Selection
Process
Action: Getting closer to the actual
product
Devices: Smartphones
Type of marketing: Push
Important aspects: location, pricing
What marketers can do: Proximity
Marketing
14. Near Buy Marketing
Price Check
Apps
Loyalty Card
Apps
QR – Enabled
Scans
Targeting In-
Store Shoppers
15. The Wrap Point of
Purchase
Action: Check Out
Devices: Smartphones
Type of marketing: Pull
Important aspects: Self
Service
What marketers can
do: Offer seamless
experience
17. The Takeaway Post
Purchase
Action: Share Experience
Devices: Tablets and
Smartphones
Type of marketing: Pull
Important aspects: Social
What marketers can do:
Be there!
18. Everywhere Marketing
Social Listening
Take them to talk in your place
After-the-fact Couponing
Bypassing consumers
19. Lessons Learned
New business models to master the
mobile
Big data + Mobile = Success in the
Future
Finally, worth
reading?