Wandoujia is a mobile content distribution platform for Android users in China that allows users to connect their phones to PCs via USB or Wi-Fi to download apps, videos, music and books from various app stores and content providers. Wandoujia saw rapid growth between 2010 and 2011, with hundreds of thousands of app downloads per day and the top 10 apps accounting for over 10% of installations by early 2011. The document also analyzes Wandoujia users' app usage and download behaviors.

2. • Wandoujia: “iTunes” for
Chinese Android users"
• 1.0 Launched at August
2010, growing rapidly"
• Hundreds of thousands
apps download per day"

4. Internet
• Users connect their phones to PC
via USB or Wi-Fi"
• Partner with various “App Stores”
and other content providers to
Wandoujia
allow users download content to A cross-platform mobile content distributor.
Junyu Wang, Jin Cui, Jack Feng
2010/10
their phones via Wandoujia"


5. • 4% apps make 80% insallations"
• ~600 apps have more than 1% market
shares"
Mar 2010

6. 2010/12! 2011/3!
• Top 10 apps for 7.6% • Top 10 apps for 12.4%
installations" installations"
• Top 100 apps for 30.2% • Top 100 apps for 41.7%
installations" installations"

8. 2010/12! 2011/3!
1. QQ" " "70%" 1. QQ " "74%"
2. UC " "68%" 2. UC " "63%"
3. "45%" 3. New! "46%"
4. ES "34%" 4. "45%"
5. " "32% " 5. New! "42%"
6. Quickoffice" "29%" 6. 360 New! "38%"
7. R.E. " "28%" 7. " "36%"
8. Camera360 "25%" 8. New! "34%"
9. " "24%" 9. ES "31%"
10. RockPlayer "23% " 10. New! "30%"

9. Android! iPhone!
1. QQ 74%" 1. QQ 80%"
2. UC 63%" 2. 47.68%"
3. 46%" 3. 46.90%"
4. 45%" 4. 45.01%"
5. 42%" 5. 43.43%"
6. 360 38%" 6. 40.79%"
7. 36%" 7. 39.86%"
8. Android 34%" 8. QQ 38.33%"
9. ES 31%" 9. 36.25%"
10. 30%" 10. UC 33.73%"

11. Apps 100
Videos 21
Music 14
Books 5
Mar 2010

12. 45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
0-­‐20
20-­‐40
40-­‐60
60-­‐80
80-­‐100
Average: 45"
Mar 2010

13. 45 User
Apps
90
System
Apps
Mar 2010

15. 5%
3G
37%
Wi-Fi*
95%
2G / 2.5G
* Umeng, 2011/1

16. Fetch Consume
Fetch content prior to consumption.
"

17. +83%
Wandoujia Others
• Average Wandoujia user downloads 83% more apps than
other channels"
"
Oct 2010

19. • Try to get into the top tier"
• Understanding usersʼ fundamental needs"
• Make your apps smaller"
• Keep usersʼ data usage in mind"