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Social Media – The Three Keys Content Marketing. Listening. Distribution. Joe Pulizzi Co-Author,  Get Content Get Customers Founder, Junta42
Hi! I’m Joe Pulizzi (@juntajoe) ,[object Object],[object Object],[object Object],[object Object]
Let’s Start Off with Some Questions
Information Evolution CBS Fast Draw
Information Evolution CBS Fast Draw
Information Evolution CBS Fast Draw
Buyers Used to Solve Problems… ,[object Object],[object Object],[object Object],[object Object]
Educated Buyers Now Solve Problems… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Forrester Research
Who’s Using Social Media?
 
 
Social Media Spending
FIRST For Social Media to work, it’s about Publishing.
Marketer or Publisher?
Everyone is a Publisher Today ,[object Object],[object Object],Magazines Newsletters
You Are the Publisher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
What this is all about… ,[object Object],Content Marketing Custom Publishing Branded Content Content Strategy Customer Media Information Marketing Custom Media
Social Media does not work without having something valuable to say!
Social Media = I Hear You I’m Listening to You I Understand How Can I Help? Brian Solis
Social Media = Using Technology to Share Stories and Information with Others. Brian Solis
 
Giving Away the “Secret Sauce”
How to Create Engagement ,[object Object],[object Object]
What this is all about… ,[object Object],This is BEST accomplished through PUBLISHING, not Marketing
The Big Shift ,[object Object],[object Object]
The Big Shift ,[object Object],[object Object]
 
 
 
It’s Not about You! ,[object Object],[object Object]
Your Ideas Spread! ,[object Object],[object Object]
 
When/Why Social Media Works ,[object Object],[object Object],[object Object],[object Object]
SECOND Are You Listening?
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Blogs as Listening Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Twitter To Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter To Do’s ,[object Object]
THIRD  Integrate content with distribution and start the conversation.
Content Stages ,[object Object],[object Object],[object Object]
[object Object]
Find your social channels…
Social media is about enabling lots of little stories to be created by lots of different people at the same time. “But, what is your story?” Seth Goldstein
Telling Relevant Stories – Then Spread ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Seth Goldstein
7 Stages of Content and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Content and Social Media
15 BASIC Steps to Get Started
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
[object Object],One More for the Road
Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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