Dynamic Netsoft A leader In Property management Software
Arrow Point Resort Real Estate 2014 Overview
1. 2014 Market Update
Julie Steinloski
208-818-6307
877 LAKE CDA
Arrow Point Vacation Rentals, Inc. | Windermere Coeur d'Alene Realty
2. Sales history for 2011 to 2013
Arrow Point Resort 2011 – 2013 Sales
2011
Sq Feet Original List Price
1250
$207,000.00
1266
$249,000.00
1266
$275,000.00
Sold Price
Price Per Sq Foot
$192,000.00
$153.60
$227,000.00
$179.30
$254,000.00
$200.63
Average
$177.85
Sold Date
Financing
10/24/2011 CNV
9/2/2011 CNV
10/25/2011 Cash
A104
A201
D208
Unit #
Total Bedrooms Total Bathrooms
2
2
3
2
3
2
Unit #
F103
D301
D107
D108
D104
Total Bedrooms Total Bathrooms
2
2
3
2
3
2
3
2
2
2
Unit #
D105
B303
A302
Total Bedrooms Total Bathrooms
2
2
3
3
3
3
2012
Sq Feet Original List Price Sold Price
Price Per Sq Foot
1250
$339,500.00
$150,000.00
$120.00
2000
$625,000.00
$385,000.00
$192.50
1266
$260,000.00
$201,000.00
$158.77
1266
$190,000.00
$171,000.00
$135.07
1250
$170,000.00
$162,000.00
$129.60
Average
$147.19
Sold Date
Financing
6/15/2012 CNV
9/5/2012 Cash
1/23/2012 Cash
3/23/2012 Cash
3/30/2012 Cash
2013
Sq Feet Original List Price Sold Price
Price Per Sq Foot Sold Date
Financing
1250
$170,000.00
$160,000.00
$128.00
5/30/2013 Cash
2250
$399,000.00
$397,000.00
$176.44
7/15/2013 Cash
2250
$450,000.00
$425,700.00
$189.20
8/12/2013 Cash
Average
$164.55
Cash Sales = 72%
Julie Steinloski
208-818-6307
877 LAKE CDA
3. About Julie Steinloski
•
Providing excellence in real estate and property management service at
Arrow Point for over a decade.
•
Over 20 Years of sales and marketing experience focused on
Internet Marketing Technologies.
•
Worked for General Electric for 10 years as a Director of Internet Sales Strategy.
•
A former homeowner at Arrow Point with an intimate knowledge of the project.
•
In-depth knowledge of the Coeur d'Alene market and provides a proactive and customeroriented vacation rental and property management service.
•
Working closely with the Arrow Point HOA and in a unique position to understand the
financials and CCRs at Arrow Point.
•
Trained and Specializing in second homes and vacation properties.
Julie Steinloski
208-818-6307
877 LAKE CDA
4. Where Vacation Home Buyers Found the Home They Purchased
Julie Steinloski
208-818-6307
877 LAKE CDA
6. Sales history for 2012 and 2013
Arrow Point 2014
Challenges:
Opportunities:
•
•
•
•
•
•
•
•
Cash Financing
Closure of restaurant
Loss of beach
Increased preference for penthouses
Julie Steinloski
208-818-6307
877 LAKE CDA
Owner Financing
Arrow Point HOA amenities committee
Inventory of penthouses declining
Inventory of waterfront condos declining
7. Marketing Strategies
1.
2.
3.
4.
Database of 500+ past guests
Exclusive In Condo Marketing to All Guests
Database of 200+ Gozzer Members
Pricing (To Discuss)
Market to Other REALTORS
5. Windermere Marketing System
Home Tour
Office Meeting
Network of 7000+ Agents
6.
Windermere Relocation Program
7.
Multiple Listing Service
8.
Customized Mailer to Top 100 REALTORS
9.
Email Campaign to All REALTORS in MLS
Internet Marketing
10. Showcase Level on www.realtor.com and at least
8 other national sites
11. www.windermere.com
12. www.cdarealty.com (Consistently tops on Google Search)
13. www.ArrowPointResort.com
14. Photo gallery on each site when possible
Julie Steinloski
208-818-6307
877 LAKE CDA
Signage
15. Window Sign
16. Sign at Top of S Arrow Point Drive
Other Resources Based on Property
17. New Listing Ad in CDA Press and Spokesman Review
18. Personal Contact with My Network
19. Open Houses
20. Other Print Ads as Warranted
8. Windermere CDA Realty
•
Coeur d’Alene Realty was established in 1923.
In 1994 we affiliated with Windermere and became
Windermere Coeur d’Alene Realty
•
Post Falls Branch opened in 2004
•
Hayden Branch opened in 2009
•
Number of agents and staff 140
•
Consistent top two companies with most market share
•
Reputation as the “Most Trusted Real Estate Company”
in our market place
Julie Steinloski
208-818-6307
877 LAKE CDA
10. Commitment to the Community
The Windermere Foundation
•
Established in 1989 and has raised more than $24
million
•
A portion of every sales commission goes to the
Foundation
•
Provides assistance to non-profit agencies in areas we
serve
Benefit: Building a future for homeless and low-income
families in our community
Community Service Day
•
Since 1984, we have dedicated a day of work to
neighborhood improvement projects
•
Giving back to communities where we live/work
Benefit: Improving our neighborhoods gives us all a better
place to call home
