Julie Spira iDate - Dating 2.0: Using Social Media to Create Brand Loyalty

Cyber-Dating Expert ®

Julie Spira

Web Dating 2.0 !
Using Social Media To Increase Brand Loyalty

@JulieSpira julie@juliespira.com

CyberDatingExpert.com

Early Adopter of the Internet
Write about the Marriage of Love and Technology

Radio Show


Why Dating 2.0?
  ENGAGE WITH USERS
  CREATE COMMUNITY
  SHARE SUCCESS STORIES
  MOBILE DATING
  LIVE INTERACTIVITY
  VIRAL VIDEOS
  BLOGGING
  GREAT SEO


Social Media is Here to Stay
•  “Social Media’s impact was
compared to the introduction
of Black and White
Television”
•  “Sharing links is like buying
drinks.”

•  Leading Social Media News Site
•  413,000 Likes on Facebook
•  2.1 million followers on Twitter


Why use Social Media for Online Dating?
•  600 million users* on Facebook 2011 (source: Goldman Sachs)

•  Over 175 million users* on Twitter (with 300,000 new users per day)

•  35 hours of video content uploaded on YouTube per minute (source: Google)

•  Updates indexed by Google & search engines

•  Free marketing of your messages and special offers

•  Promote success stories and engage with users

•  Over 5 Billion mobile phone users

•  Clickable links to your sales page on all profiles


Social Media Menu
•  INTERNET – Over 1.97 billion users worldwide (June, 2010)

•  TWITTER – 95 Million Tweets written per day

•  LINKEDIN – Over 85 Million Business Professionals in 200 countries

•  EMAIL – Over 107 Trillion messages sent in 2010, with over 294 Billion
emails sent daily (*source Pingdom.com)

•  YOUTUBE – Over 2 Billion videos viewed daily (Adults 18-55)

•  APPLE – Over 300,000 iPhone apps with over 10 Billion downloads

•  BLOGS – Over 400 million active blogs in the English language


Love in the Headlines

‘Couples Finding Love in
Cyberspace’


Online Dating & Blogging
Site Launch Date

SpeedDate June 2007

Zoosk December 2007

Online Booty September 2008
Call
JDate March 2009

OkCupid June 2009

Match May 2010


The Social Network
Best Film of the Year
Golden Globe Winner

Features: Social plug-ins, Free indexing by
Google, Custom page URL’s and tabs,
Contests & Polls

596,372,520 Million Members

648 Million Unique Visitors*

3rd Largest Country in the World


“There’s nothing more
powerful than the Facebook
‘relationship status’ change.”
–Julie Spira


•  50% of FACEBOOK users log on to the site in any given day

•  More than 35 million users update their status each day

•  More than 3 BILLION photos are uploaded to the site each
month.

•  The average user spends more than 55 minutes per day on
FACEBOOK

•  FACEBOOK pages are available in more than 70 languages.


Site Facebook Fans
Zoosk 1,402,790
Plenty of Fish 13,593
Gay.com 6,602
Dating
Match.com 5,799
eHarmony 5,538 Sites
LavaLife 2,200
Facebook
OKCupid 2,121
Chemistry 1,634 Pages*
Online Booty Call 927
AOL Personals 862
WooMe 668
Brainiac Dating 431
Gelato Dating 360
JDate 141 *Effective June 2010


Site Facebook Likes
Zoosk 2,671,389 +1,268,599
Are You Interested 607,535
Manhunt 95,475 Dating
eHarmony 24,927 +19,389
SpeedDate 23,852 Sites
Woo Me 19,528 +18,860 Facebook
Plenty of Fish 17,979 + 4,386
Match 13,888 + 8,089 Pages*
Gay.com 12,269 + 5,567
Hot or Not 5,338
Mate 1 3,636
Chemistry 3,813 + 2,179
Online Booty Call 2,456 + 1,529
Cupidtino 934 *Effective 1/14/20111

Brainiac Dating 928 + 431


How are Online Dating Sites
Using Facebook?


Customized Page Landing Tabs for Contests


Brag About Success Stories


Featured Singles


eHarmony Gives Advice to Daters


Zoosk Celebrates their 1st Million Fans


Zoosk Celebrates
with Zooskers


Blue has gone Royal


Marriage Proposals
Christina & Grant
•  @film_girl “i just can't wait one minute
longer to ask you this. Will you marry
me? i want to share the rest of our
lives together.”


Celebrity Breakups

Jenny and Jim John and Jen


Site @address Followers
Gay.com @gaycom 14,017
Date.com @datedotinfo 6,686
WooMe @woome 6.049
Zoosk @zoosk 4,632
eHarmony Jack @eHarmony_Jack 3,349
OkCupid @OkCupid 2,945
Match.com @match 2,812
Online Booty Call @onlinebootycall 1,900 Online Dating
Sites that
AOL Personals @aolpersonals 1,761
SpeedDate @speeddate 1,644 Tweet*
Gelato Dating @gelato_dating 1,516
Chemsitry @chemistrydotcom 1,316

Brainiac Dating @brainiacdating 1,159
JDate @jdate 873

Lavalife @lavalife 598
*Effective 6/2011


Site @address Followers
Gay.com @gaycom 15,831 +1,814
Manhunt @manhunt 14,338
OkCupid @okcupid 7,275 +4,330
Date.com @datedotinfo 7,008 +332
Woo Me @woome 6,143 +94

Zoosk @zoosk 5,890 +1,348
Grindr -LBS @grindr 5,226
Match.com @match 4,173 +1,361
Online Dating
eHarmony Jack @eharmony_jack 4,028 +679 Sites that
Cupidtino @cupidtino 3,528 Tweet*
Online Booty Call @onlinebootycall 2,225 +325
Chemistry @chemsitrydotcom 1,976 +660
How About We @howaboutwe 1,975
Brainiac Dating @brainiacdating 1,686 +527
Lavalife @lavalife 1,219 +60
LoveStruck @lovestruck 1,148

*Effective 1/15/2011


Sample TWEETS
•  @matchdotcom: How do •  @eHarmony_Jack: Are you
you break up with someone in love or are you infatuated?
you met online? 25% of
HappenMag readers said
over the phone

•  @okcupid: Speaking of •  @BrainiacDating: Join
faces and attractiveness... coach Amy for a free internet
Has the recession made you seminar on "What Big
more beautiful? Mistakes to Avoid in Internet
Dating”


Success Stories

@Match: Carla from Top Chef finds love on Match.com RT@tashsparkles:
@Match You can read about it here: http://bitlly/e@Glc6 (thx Tash!)

@Jdate: Mazel tov, Marcy & Leonard! What a wonderful story in today's LA
Times - http://cot.ag/fHfPCY. And, thanks to Elton & Billy for the assist.

@cjammet: @okcupid Thanks for the awesome girlfriend. @jowritesmusic
is pretty swell.

@GeekGirl: @okcupid Just married the man I found on your site. Well the
man who found me.

@okcupid: @ChampagneDiet @GeekGirlKatie Aww, congrats! Did you
guys send us your success stories? http://bit.ly/5EttGE


Customer Service
@eHarmony_Jack: @MangoTomato Sorry. Have you by any chance
contacted Customer Care about these things? Some are adjustable
(distance). I can help too.

@eharmony_Jack: @mariab76 Sorry you feel that way about our site. Upon
request, customer care can remove you from our contact list.

@christiancafe: Hmmm, likely the profile was removed by out staff for being
a misleading profile.

@lavalife: www.lavalife.com/sharethelove or http://bit.ly/hABBdb - let me
know if you have trouble! @SubrbnPrincess Where should I send it?
@lavalife


Engage

@zoosk: Yes or no – should older women date younger men:
http://fb.me/LwC8LBVD

@chemistrydotcom: Twitter loves - how did everyone enjoy Free
communication this past weekend? Anyone make a good connection?

@SpeedDate: Jazz up your profile by switching up your main picture one in
awhile! So Strike a pose!

@cupidtino: Join us tonight for the Official Apple fans party at #CES – 8PM
at Max Brenner by Apple Store in Caesars Palace – plancast.com/p/
3f91


2009 Year of Mobile Dating
Over 4.6 Billion Mobile Users Worldwide


Going Mobile

Over 2 Million Over 2 million: Over 1 million Android, iPhone,
iphone, 1st on iPad Palm & BlackBerry
mobile users are 2x
engaged

Launched iPhone app with iPhone, iPad, Android
free drinks for 500 New York
iPhone, BlackBerry Singles


Mobile Dating – eHarmony®
iPhone, Android, Blackberry

eHarmony mobile apps account for approximately 20% of global site visits.


Mobile Dating

Consumers look at eHarmony profiles more than 16,000 times per/hr.

TOP 10 iPhone apps for
dating*
1.  Match.com app
2.  Date Escape
3.  Charm Him
4.  Fun Mail
5.  Speed Date
6.  Wine to Match
7.  Little Wingman
8.  Skout
9.  Date Check
10. Gate Guru

Source: She Knows

•  3rd largest site on the Internet (source: Alexa)
•  448 MILLION unique global users each
month
•  35 hours of video uploaded each minute
•  YouTube is the #2 search engine in the
world
(SOURCE: Google)


• More than 2 Billion videos
viewed every day

Average user spends 15
minutes a day on the site

Why use VIDEO?

•  178 MILLION U.S. Internet users
watched videos in April 2010

•  13.1 BILLION videos were
indexed on Google in April 2010


Online Dating & VIDEO
DATING ADVICE
•  Match.com – Video Dating Advice on blog

•  Zoosk TV – Viral Videos

•  JDate TV – Success Stories and Original
Content


Comedian Eric Schwartz – JDate’s Most EliJewble Bachelor

Engage Users with Music Videos


C Contests and Promotions

@Mate1: Contest
Submission: The Blind
Date http://fb.meyRjZvoDo
$5000 to the Winner of the
most awkward date
YouTube Video, Facebook
Page, Site


Social Media Buttons &
Bookmarks

Largest Business Networking
Site
85 Million Members in 200
Countries

How Do You Rate on Twitter?


Twitter Grader


Simplify – Automation Tools
Selective Tweets: Post your Tweets to Facebook Pages #fb

Simplify – Automation Tools
TweetDeck

iPad
•  RELEASE DATE: April 3, 2010

•  Over 300,000 units sold on 1st day

•  Better user experience


Takeaways
Engage vs. Broadcast

Make every message matter

Don’t become a spammer

How to Keep the Social in Social Media

Post dating and safety tips
Add guest bloggers with a platform
Comment on articles and posts
Repurpose your content everywhere
Add social media buttons to site and emails
Have a social media strategy

Keep Users Engaged and Informed
•  Newsletters with relationship advice

•  Email Alerts with NEW matches & when you receive mail

•  Mobile text messaging for emails, flirts, winks

•  Promotional emails announcing free weekends & specials

•  Announce Success Stories

•  MULTIPURPOSE ALL CONTENT
(Post links on your blog, emails, Twitter, & Facebook pages)


Successful Social Media
Google Rank #1
EQUALS MORE BUSINESS OPPORTUNITIES


Contact: Julie@JulieSpira.com
Twitter.com/JulieSpira Twitter.com/SocialMediaMore
Facebook.com/Juliespira Facebook.com/SocialMediaAndMore

Julie Spira
Cyber Dating Expert®, LLC
Dating in a Web 2.0 World

Follow Julie
  Best-selling author, The Perils of   Twitter: @JulieSpira
Cyber Dating
  Facebook.com/JulieSpira
  Host of the radio show, “Ask the
Cyber Dating Expert”   Facebook.com/CyberDatingExpert

  Dating advice columnist & coach   Facebook.com/SocialMediaAndMore

  Founder, Social Media And More   LinkedIn.com/in/JulieSpira

Email: Julie@JulieSpira.com Phone: 310-433-7786
CyberDatingExpert.com SocialMediaAndMore.net
© 2010 Cyber Dating Expert, LLC - CyberDatingExpert.com

Julie Spira iDate - Dating 2.0: Using Social Media to Create Brand Loyalty

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Julie Spira iDate - Dating 2.0: Using Social Media to Create Brand Loyalty