Social Media Disasters and How to Avoid Them
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Presentation to San Jose Chamber September 24, 2011 By Julie Gallaher Get on the Map Local Search Marketing http://getonthemap.us
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Social Media Disasters and How to Avoid Them
- 1. SOCIAL MEDIA DISASTERS AND HOW TO AVOID THEM
- 2. Fish Where the Fish Are Get on the Map Local Search Marketing All Rights Reserved 2011
- 3. Winners Use Social Media Get on the Map Local Search Marketing All Rights Reserved 2011
- 4. Beware the Land Mines Get on the Map Local Search Marketing All Rights Reserved 2011
- 5. Don’t Do This! Ignore a Social Media Eruption Motrin, KFC, United Airlines Use a phony name to bash your opponent or praise yourself Whole Foods, Wal Mart, Hi-Media, Honda Rogue Tweets Red Cross, Chrysler Misunderstand Your Audience Kenneth Cole, GoDaddy, Groupon, Pepsi Intimidate or Threaten to suppress Information Nestle, Cook Source, Horizon Realty, Louis Vuitton, Barbara Streisand Get on the Map Local Search Marketing All Rights Reserved 2011
- 7. Remember that Humor is in the eye of the beholder, sarcasm & wittiness are easily misunderstood and can offend
- 8. Don’t censor, threaten or use other forms of intimidation – the backlash is frequently worse than the originalGet on the Map Local Search Marketing All Rights Reserved 2011
- 9. Control What You Can Implement SEO & Reputation Management – make sure your best stuff is on Google’s first page Create a lot of content – post articles, photos, videos, commentary frequently Spread your own message in your own words Have a social media policy and training so your inner circle doesn’t get you in trouble Get on the Map Local Search Marketing All Rights Reserved 2011
- 10. Monitor What’s Being Said Create list of keywords that are important to you – your name, key staff, opponent, campaign issues Set Google, Yahoo, Bing & Twitter alerts for these keywords If this is an overwhelming amount of information subscribe to a monitoring service Get on the Map Local Search Marketing All Rights Reserved 2011
- 12. Married College Students who are religious
- 13. Cyclists who work at HP and live in Los GatosGet on the Map Local Search Marketing All Rights Reserved 2011
- 14. Tips Start participating in social media today – results take time Establish personal profiles – invite everyone you know to connect with you on all the platforms Facebook, LinkedIn, Twitter, Youtube and Google Plus could all be important for your campaign Create a social media strategy plan Don’t assign social media to an intern – Get some professional social media consulting. Get on the Map Local Search Marketing All Rights Reserved 2011
- 15. Julie Gallaher Google Me! Klout Score 67 Twitter Followers 7,500 + http://twitter.com/juliegallaher Facebook Friends/Fans/Subscribers 3,000 + http://facebook.com/getonthemap LinkedIn Connections 1,500+ http://linkedin.com/in/juliegallaher http://getonthemap.us 916-265-2521 Or come to my FREE online webinar on Political Reputation Management on Thursday, October 6, 2011 at 1:30pm Info at http://www.youtube.com/watch?v=6VEZ1MMPnsc Get on the Map Local Search Marketing All Rights Reserved 2011