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Pinterest – A
Picture’s Worth
a Thousand
Words
March 27, 2012
Instructor
Julie Gallaher
GetOnTheMap.US
Please Check In

 On  Foursquare – search for Get on the
  Map, check-in and get a special gift
 On Facebook or Twitter – update your
  status to I’m at the
  #sacramentopinterestsmarties class with
  @JulieGallaher of @GetOnTheMap
ThingsYouShouldDo.co
m


This photo has been
repinned 100 timesand
seen by 10,000 people

And it’s still driving
traffic!




  http://pinterest.com/sour
  ce/thingsyoushoulddo.c
  om/
Pinterest Stats
 16Million User
 28% between 35-45 yrs
 62% have some college
 38% over 100K annual income
                                But withHockey
 83% women                     stick growth, all
                                that could
                                change in next 6
                                months
Basics
 Ifyou need invite – write need invite
 Home Page Options
 Pinners I follow – Search – My navigation
 Left hand column – my activity
 Adding a Pin
 About – has Pinterest goodies, terms of
  service etc.
Board SEO
   Use Keyword Phrase for Board Title
   Add a description, your url, your phone
    number and contact info
   This board may quickly index and be found in
    Google results, so make sure it makes sense
   How many boards – my advice broad focus
    to build followers
   http://pinterest.com/juliemarg/get-on-the-
    map
Pin SEO
 Photos no wider than 520px – resize if
  necessary
 Describe your pins – use your keywords –
  add your link
 Watermark your photos
What to Pin
   Mix it Up – Some of Yours, Some of Others
   More Mix it Up – Some Repins/Some New
    Content
   Go to websites, blogs, social media sites to
    find some new content that pinners haven’t
    seen.
   Recommended Ratio 5 Repins/1 New
    Content
   http://pinterest.com/juliemarg/pinterest-
    marketing-what-can-you-pin/
Pinterest Legalities
   Credit original pinner
   Link to specific page, not entire website
   Watermark your photos – free service
    picmarkr.com
   Article from my friend on various
    watermarking styles
   http://afmarcom.com/2012/03/25/pinterest-
    and-copyright-explained-in-plain-talk-part-4-
    how-artists-can-protect-their-work-despite-
    widespread-sharing/
Leverage Your Pin Time
Go to the Post not the Domain!
 Pin from Your Website or Blog
 Pin from Foodspotting
 Pin from Flickr
 Pin from Youtube


 Facebook  is Tricky – First add a photo via
  upload, then edit the post, adding your
  facebook url
Recycle Pins
 Embed    Code on the Side of every pin
 Resize if wider than 520px
 Paste on your blog, share on your
  Facebook page
 Check to see what’s popular from your
  website or blog
 http://pinterest.com/source/thingsyousho
  ulddo.com/
Connect with Me
   I’ve got a LinkedIn Pinterest Networking
    Group
   http://www.linkedin.com/groups/Pinterest-
    Networking-Group-4203053
   http://pinterest.com/juliemarg
   http://facebook.com/getonthemap
   http://twitter.com/juliegallaher
   http://linkedin.com/in/juliegallaher
   http://getonthemap.us
   916-265-2521

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Sacramento Pinterest Class March 27th

  • 1. Pinterest – A Picture’s Worth a Thousand Words March 27, 2012 Instructor Julie Gallaher GetOnTheMap.US
  • 2. Please Check In  On Foursquare – search for Get on the Map, check-in and get a special gift  On Facebook or Twitter – update your status to I’m at the #sacramentopinterestsmarties class with @JulieGallaher of @GetOnTheMap
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  • 4. ThingsYouShouldDo.co m This photo has been repinned 100 timesand seen by 10,000 people And it’s still driving traffic! http://pinterest.com/sour ce/thingsyoushoulddo.c om/
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  • 6. Pinterest Stats  16Million User  28% between 35-45 yrs  62% have some college  38% over 100K annual income But withHockey  83% women stick growth, all that could change in next 6 months
  • 7. Basics  Ifyou need invite – write need invite  Home Page Options  Pinners I follow – Search – My navigation  Left hand column – my activity  Adding a Pin  About – has Pinterest goodies, terms of service etc.
  • 8. Board SEO  Use Keyword Phrase for Board Title  Add a description, your url, your phone number and contact info  This board may quickly index and be found in Google results, so make sure it makes sense  How many boards – my advice broad focus to build followers  http://pinterest.com/juliemarg/get-on-the- map
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  • 10. Pin SEO  Photos no wider than 520px – resize if necessary  Describe your pins – use your keywords – add your link  Watermark your photos
  • 11. What to Pin  Mix it Up – Some of Yours, Some of Others  More Mix it Up – Some Repins/Some New Content  Go to websites, blogs, social media sites to find some new content that pinners haven’t seen.  Recommended Ratio 5 Repins/1 New Content  http://pinterest.com/juliemarg/pinterest- marketing-what-can-you-pin/
  • 12. Pinterest Legalities  Credit original pinner  Link to specific page, not entire website  Watermark your photos – free service picmarkr.com  Article from my friend on various watermarking styles  http://afmarcom.com/2012/03/25/pinterest- and-copyright-explained-in-plain-talk-part-4- how-artists-can-protect-their-work-despite- widespread-sharing/
  • 13. Leverage Your Pin Time Go to the Post not the Domain!  Pin from Your Website or Blog  Pin from Foodspotting  Pin from Flickr  Pin from Youtube  Facebook is Tricky – First add a photo via upload, then edit the post, adding your facebook url
  • 14. Recycle Pins  Embed Code on the Side of every pin  Resize if wider than 520px  Paste on your blog, share on your Facebook page  Check to see what’s popular from your website or blog  http://pinterest.com/source/thingsyousho ulddo.com/
  • 15. Connect with Me  I’ve got a LinkedIn Pinterest Networking Group  http://www.linkedin.com/groups/Pinterest- Networking-Group-4203053  http://pinterest.com/juliemarg  http://facebook.com/getonthemap  http://twitter.com/juliegallaher  http://linkedin.com/in/juliegallaher  http://getonthemap.us  916-265-2521