10 Steps to Connecting With Your Best Customers via Facebook

Get on the Map Local Search Marketing
All Rights Reserved 2011/2012
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Please Tweet or Facebook
I’m at @metro_chamber @facebook class with
@juliegallaher @getonthemap
#sacramentofacebooksmarties

Our Hashtag #sacramentofacebooksmarties
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One Billion
In
August 2012

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Your Mission: Connect with Your Best
Prospects & Customers

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Use Page not Profile
How do your best prospects react when you use a personal
profile for your business marketing
• Accept friend request but immediately hide updates 22%
• Refuse friend request and be annoyed with the business
53%
• Complain about businesses who can’t follow the FB rules
9%
• No analytics or insights when you use a profile- how will
you ever know if it’s working?

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Set Objectives
What do you want Facebook to do for your business
• Create a business image that is attractive for your business
• Show up strong in Google and the other search engines
• Customer Service
• Sell your products or services
• Reward your best customers
• Sell Excess Inventory
• Connect with other business in your area
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Analyze
• Facebook Insights
• Google Analytics
• Facebook Ad Reports
• Third Party Platforms
• Things You Should Do Facebook Page

Tip: With Facebook Reports, You need to create a system for
storing the data – their platform just stores 28 days
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Analyze

• Facebook Insights
• Google Analytics
• Ad Reports
• Third Party Platforms

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Use Tools
• Time Management and Scheduling with
Hootsuite
• Create Editorial Calendar
• Capture Email Addresses with Incentive
• Contact Me
• Analyze Your Engagement
• Edgerank Checker
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6
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Network
• Invite Friends, Family, Business Associates
• Be Reciprocal
• Facebook Partner Page
• Use Facebook as your business to Connect
• Post on your friends and colleagues walls
• Join Online Networking Pages
• Sacramento Metro Chamber
• Sacramento Likes
• Support Roseville Rocklin Businesses
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Customize Your Page
Don’t send non-fans to your wall
Get on the Map Facebook Welcome
Kershaw Cutter Ratinoff Welcome
Use great graphics – horizontal profile picture etc.
Use Facebook Options & cool apps
Sacramento Zoo Deal
Partner Page, Free Newsletter, Work for Us
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4
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SEO
Title & Category of Page are important
Google Advertising Agency Sacramento
Use Keywords in Description & Info Page
Title Pictures before uploading
Link to your page from all other site you have
Include your Facebook page in your SEO campaigns
Get on the Map
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3
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Connect Offline

• Business Cards with link to Facebook page
• Add Facebook link to your email signature
• Mention Facebook in your TV, Radio & Print
Ads
• Posters & Announcements at your store
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2
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Be Personal & Friendly
Social Media is Social
Make small talk, Compliment your fans, Say nice things about your
Community
Why Do Users Like Brands on Facebook
Public Endorsement or a Brand, To get special offers & discounts, to be
the first to know about new products
Why Do Users Unlike Brands on Facebook
No longer interesting, publishes too often, publishes not often
enough, too pitchy, no benefits for me

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1
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Advertise
• Only 7% of fans will see your post in their newsfeed on
an average post
• Advertising to friends of fans resulted in 687% of my
target market seeing my post
• 100 Fans will get you seen 7 times on the timeline, but
give you access to 15,000 using friends of fans
• My Advertising
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Advertise
• Advertisement can link to your Facebook Page, your
website, a youtube video, linkedin profile, anything
that’s online
• Be creative with your targeting – do Frank Sinatra fans
like steak? Do garden lovers need plumbing services?
• Test different ads – watch for ad blindness
• Come to my Facebook Advertising Secrets class 1/31
http://getonthemapsacramento.eventbrite.com
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Julie Gallaher
• 20 Years Experience helping small
businesses with marketing
• Super Online Connector with personal
network of over 12,000
• Started Get on the Map in May 2009
• Former AT&T and California Chamber
Sales Rep

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Upcoming Classes
• http://getonthemapsacramento.eventbrite.com
• Tuesday, Jan 24 – Reputation Management
• Tuesday, Jan 31 – Facebook Advertising Secrets
• Tuesday, Feb 14 – Pinterest – The Hottest New Thing
• Tuesday, Feb 21 – LinkedIn Intensive – Creating a Profile That
Makes Money
Classes on Google+, YouTube, Foodspotting, Twitter and
Foursquare coming this spring
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Connect with Me Online
• http://getonthemap.us
• http://facebook.com/getonthemap
• http://linkedin.com/get-on-the-map-local-search-marketing
• http://linkedin.com/in/juliegallaher
• http://twitter.com/juliegallaher
• julie@getonthemap.us
• 916-265-2521
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Links
• Top 5 Things Restaurants Misunderstand About Social Media
• New Verbs – Not just Likes, but Loves, Owns, Wants etc.
• What Facebook Users Like
• 20 Ways to Promote Your Facebook Fan Page
• How to Create a Facebook Fan Page in 5 Easy Steps
• Social Content Seeding for SEO

• Photo Credits
• Arquera, NYClovesNYC, Yess, kevin dooley, practical
owl, fotofrog, Dunny, Toni F, Edgar Chambon, zest mainia
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10 Steps to Connecting With Your Best Customers via Facebook

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10 Steps to Connecting With Your Best Customers via Facebook

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