The document summarizes observations from visits to four different stores - a supermarket, deli, bookstore, and patisserie. Key insights noted include placing appealing items by the cashier, adding coffee areas, and new product displays. Hidden opportunities involved better organizing products, making sales items more visible, utilizing outdoor space, and adjusting music levels. In general, the document identifies small changes to enhance the customer experience and showcase products in each store.

1. Observation Lab Assignment
Julie Iskander

2. Miami SuperMarket

3. Insight
 The area around the cashier is a great place to place sweety treats and small
colorful, friendly gifts that may catch a customer eyes as they leave.
 White colors and bright white neon light give an impersonal boring feel.

4. Hidden Opportunities
 Better organization of products by color or function may help customers
reach what they need easier.
 ‘For Sale’ items must be more clear with discount easily seen from a
distance.
 New arrivals too need to be arranged in a more spacious place

5. Cilantro

6. Insight
 The Barquet wooden floors , the big windows that brought in generous
sunshine and the cold air-conditioned environment gave a cordial friendlt
environment.
 Adding little chocolate packets for sale at the counter is a nice thing as it is
handy as you pay.

7. Hidden Opportunities
 A variety of coldcult sandwiches must be added.
 The place needed more music to it but not so loud.

8. Diwan Bookstore

9. Insight
 Adding a table for best sellers and a table for new arrival at the center of the
place makes them more reachable and welcoming.
 Adding a coffee area is a very good idea,
as young people can take a cup of coffee
while reading the just bought book.

10. Hidden Opportunities
 The books in top shelves aren’t reachable, I think the need to be pu
somewhere more reachable.
 The ‘for sale’ items are in a corner not so visible, the ‘For Sale’ banner needs
to have bigger font and be more visible

11. Delice Patisserie and Cafe

12. Insight
 Still keeps the old doors and street windows, with the interior still intact.
 Has a great atmosphere with the old music and fresh pastry aroma.
 The new ice-cream display near the counter is
a good add-on

13. Hidden Opportunities
 The exterior has a great view in good weather, can be used for customers sit
and enjoy their coffee and treats.
 It is used but not fully, rain-covers can be used