In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
Nonprofit Social Media Strategy In the Time of Coronavirus
Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
1. Pinning for Good – How Nonprofits Can
Use Pinterest to Raise Money, Create
Awareness and Do Good
Julia Campbell
March 26, 2013
Use Twitter Hashtag #npweb
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2. How This Webinar Works
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4. Pinning for Good – How Nonprofits Can
Use Pinterest to Raise Money, Create
Awareness and Do Good
Julia Campbell
March 26, 2013
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7. Today’s Speaker
Julia Campbell
Principal and Foundation
J Campbell Social Marketing
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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8. Julia Campbell
President/CEO of J Campbell Social Marketing
http://www.jcsocialmarketing.com
Nonprofit Webinars
March 26, 2013
#pinning4good @pinning4good
9. Takeaways From Today
Top 3 reasons why your nonprofit needs to be on
Pinterest now
How to link Pinterest with existing social media
accounts and your website
Best practices and concrete examples from nonprofits
who are killing it on Pinterest
A list of 102 Things to Pin on Pinterest
Using Pinterest Secret Boards for collaboration
#pinning4good @pinning4good
10. What is it?
“Pinterest is a tool for collecting and organizing things you
love.”
People use it to make wish lists, plan trips, organize
events, start collections, interior decorating, plan projects
#pinning4good @pinning4good
11. Top 3 Reasons Why Your Nonprofit Needs
to be Interested in Pinterest
1) Pinterest is growing leaps and bounds.
Pinterest has almost caught up with Twitter in terms of
adult U.S. Internet users (15% compared to Twitter’s
16%).
Pinterest has >25 million monthly unique visitors.
Nothing to sneeze at when you want more eyeballs on
your cause and more donors to add to your database!
All statistics taken from the Pew
Internet & American Life Project
(PewInternet.org)
#pinning4good @pinning4good
12. Top 3 Reasons Why Your Nonprofit Needs
to be Interested in Pinterest
2) Pinterest is where women are, and women are
givers to charity.
As a general trend, women make up more of the
population on most social net working sites – but they
make up 82% of active users on Pinterest.
And, according to numerous studies, women at
virtually every income level are more likely to give
to charity (in some cases, nearly twice as much).
And, when women give, they are more likely to give
more and to be more loyal donors (think, donor
retention).
#pinning4good @pinning4good
13. Top 3 Reasons Why Your Nonprofit Needs
to be Interested in Pinterest
3) Pinterest has a totally different culture than the
other social networking sites.
Pinterest is aspirational, not of-the-moment.
It is also transactional, not relational like
Facebook, Twitter.
What we pin reflects what we covet, what moves
us, what we desire, who we want to be.
Pinterest works more like a Vision Board, rather than
an off-the-cuff, in-the-moment statement of what we are
eating or where we are hanging out.
#pinning4good @pinning4good
14. Top 3 Reasons Why Your Nonprofit Needs
to be Interested in Pinterest
BONUS: Of all the social networks out
there, Pinterest posts (called pins) last much
longer!
Pinterest pins have a shelf life of over one week!
A tweet is 5-25 minutes; 80 minutes for a Facebook post.
People pin photos on Pinterest to share with friends, to
collect and to save for later.
You can’t save Facebook posts or tweets. In this
way, Pinterest is unlike every other social network.
(Great for nonprofits and businesses!)
#pinning4good @pinning4good
15. Getting Started
Pinterest Business Pages vs. Personal Profiles
New Pinterest TOS asks you to have a Business Page, if
you are using it for work or promoting any type of
commercial activity (including online fundraising).
You can convert your existing Personal Profile to a
Business Page. Must convert entire Profile; can’t do
individual boards unfortunately.
You can create a new one at
business.pinterest.com
#pinning4good @pinning4good
16. Getting Started
3 main benefits of Business Pages
Account verification – that check box in the bio!
Access to special “Pin It” button and other widgets
First access to new upcoming features – like insights!
#pinning4good @pinning4good
17. Getting Started
Add Pin It bookmarklet to your browser (Google
Chrome, Mozilla) for easy pinning.
Add “Pin It” buttons to each page of
your website and to each blog post
(they should all have images, right?)
http://about.pinterest.com/goodies/
Add a “Pin It” button to every single product if you
have an online store or catalog (it’s amazing how few
nonprofits do this).
#pinning4good @pinning4good
18. Get Found On Pinterest
Strategically fill out the About
Us section.
Use keywords, think of how people
would search for you and your
cause.
Verify your website.
Link to Facebook, Twitter – Go to
Settings, Social Networks.
NOTE: You cannot connect your
Pinterest account to a Facebook
Business Page. YET.
#pinning4good @pinning4good
19. Get Followers On Pinterest
Pin interesting, visually compelling
stuff!
Follow others.
Repin, Comment, Like – engage.
Share select pins on Twitter and Facebook.
Remember that you can only share pins on a Personal
Facebook profile.
Go to: www.woobox.com/pinterest to set up a
Pinterest tab and put it on your Facebook Page!
Let your fans/followers know you are there – they
already love you and what you do.
#pinning4good @pinning4good
20. What Should I Pin?
80% of people on Pinterest are just re-pinning!
To get results for your nonprofit, you must focus on
original content that links back to your website.
To get ROI from Pinterest,
you must pin images that:
Link back to your website or blog
Link to your email opt-in page
Link to your product page
Link to your YouTube channel (videos are effective pins!)
#pinning4good @pinning4good
21. What Should I Pin?
A list of 102 Things to Pin
on Pinterest is at:
http://jcsocialmarketing.
com/2012/08/102-things-t
o-pin-on-pinterest/
#pinning4good @pinning4good
22. What Should I Pin?
ALL THAT BEING SAID…
Don’t just pin your own
stuff!
It’s an interactive community.
Share and repin.
Good combination of original
content and repinning or
pinning content from others’
websites and blogs.
There is no secret, perfect
formula – it depends on your
capacity, your knowledge, your
interest and your time.
#pinning4good @pinning4good
23. Ideas for Great Nonprofit Pins
1) Videos from YouTube or Vimeo
Volunteers
Testimonials & Success Stories
Fun videos
Behind-the-scenes videos of program
staff
Training videos
How-To Videos
Keep them short (15-20 seconds)
Everyone can be a videographer with
a smartphone!
http://pinterest.com/listenin/the-
best-of-non-profit-video-
storytelling/
#pinning4good @pinning4good
24. Ideas for Great Nonprofit Pins
2) Images with text overlay
Use your images and inlay text over
them.
Make sure they link directly to your
blog posts or website!!
Use PicMonkey
(www.pickmonkey.c0m) to easily edit
photos.
Use Quozio (www.quozio.com) to
make quotes or text to go with a blog
post.
Great nonprofit examples:
http://pinterest.com/nolandhoshino
/infosnaps-causes-and-nonprofits/
#pinning4good @pinning4good
28. Ideas for Great Nonprofit Pins
3) Infographics
Taking valuable information and making it visual!
A great way to provide value to and build yourself as
an expert who shares great resources
Use Infogr.am (www.infogr.am)
Re-pin others’ infographics – can search “animal
infographic”, “environment infographic”, “women
infographic” based on your cause
#pinning4good @pinning4good
29. Ideas for Great Nonprofit Pins
Great resources for nonprofit infographics:
Beth Kanter
http://pinterest.com/kanter/nonprofit-
infographics/
Heather Mansfield/NonprofitOrgs
http://pinterest.com/nonprofitorgs/nonprofit-ads-
posters-infographics/
#pinning4good @pinning4good
30. Ideas for Great Nonprofit Pins
4) Online Fundraising Catalog.
Add “$7.99” etc. in the caption of your pin.
Pinterest has a gift section on their home page and in
order to be selected to you need to add a price.
Pins with prices get 36% MORE likes!
#pinning4good @pinning4good
32. Ideas for Great Pins
5) Organization Wish List
Pin items that your nonprofit needs, with instructions
on how to donate them in the caption
Sheets, baby formula, toilet paper
Moving? Packing equipment, new computer
equipment
Volunteers with short descriptions, linking back to
your website
Can easily send people there – it’s more visual and will
link to the actual items on Amazon, Staples, etc.
#pinning4good @pinning4good
33. Successful Nonprofit Pins…
Are visually compelling.
Are of interest to the
nonprofit’s online
community.
Have clever captions.
Use hashtags (sparingly).
#givingtuesday
#pinning4good
Use keywords and links
(they get hyperlinked).
#pinning4good @pinning4good
34. Successful Nonprofit Accounts…
Research what people are already pinning and go from
there – find the community.
Clearly identify goals:
Drive donations to the website.
Increase brand affinity.
Grow online community.
Plan boards strategically.
Launch boards internally (with staff, volunteers, Board
members) then externally.
Draw on your exiting online cheerleaders to spread the
word!
#pinning4good @pinning4good
35. Pinterest Tools
GROUP BOARDS SECRET BOARDS
Great for collaboration Use as an inter-office
Showcasing your donors collaboration tool
Clients, people you serve Social media content
Promotion – running a development board
contest, acknowledging best Event planning board
customers, online (private)
ambassadors Cultivate ideas that you do
Event committees not want people to see just
Fundraising committees
yet
Ideas for future presentations
Another way to help establish
authority Ideas for blog posts
#pinning4good @pinning4good
37. Pinterest Resources
John Haydon: 12 Ways to Use Pinterest for Your
Nonprofit
Matt Petronzio on Mashable: 10 Strategies for Non-
Profits on Pinterest and 10 Non-Profits Leveraging
Pinterest for Social Good
Huffington Post: Pinterest For Nonprofits: 7
Organizations To Watch
Nonprofit Tech 2.0: Nine Pinterest Best Practices for
Nonprofits
Nell Edgington: Why I Love Pinterest and Nonprofits
Should Too
#pinning4good @pinning4good
38. In Conclusion…
For nonprofits especially, storytelling through pictures
is KEY to communicating your mission!
#pinning4good @pinning4good
39. In Conclusion…
Pinterest is not like other social networks – people go
there in the mindset to spend money.
#pinning4good @pinning4good
40. Upcoming Webinars
Dates Topic
3/27 Writing Effective Program Designs
3/27 Data Gets Grants
4/3 Finding Savings without Sacrificing Quality or Service
4/3 How to Party with a Purpose and Raise Money for Your Cause
Register at NonprofitWebinars.com
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